Outbrain Inc 2024年度报告

Dear Shareholders, As we reflect on a transformative year for Outbrain, I want to first acknowledge and thank ourextraordinary team around the world. Their innovation, perseverance, and commitment continue topropel our business forward and lay the foundation for this new and very exciting chapter in our journey.We also remain steadfast in our support of our colleagues impacted by ongoing geopolitical unrest.Their strength inspires us, and we stand in solidarity with them. 2024 marked what we consider to be the most significant milestone in our company’s history. Wecompleted the acquisition of Teads, a strategic merger that we believe accelerates our path tobecoming the leading omnichannel platform, driving real outcomes for advertisers on the open internetfrom branding to performance. Together, we believe that we are stronger, more scalable, and betterpositioned to deliver significantly enhanced value across the advertising and media owner ecosystem.As we announced, this new and expanded company is operating under the name Teads, with the formalname change and new ticker symbol to be introduced in the first half of 2025. I am very encouraged andpleased by how our teams have come together to operate as “one team, one dream.” In this next phase, we are focused on harnessing the full potential of our combined technologies, data,and talent to unlock elevated outcomes and experiences for advertisers, media owners, and consumersalike. Our vision is clear: we strive to create a platform that empowers advertisers to connect with high-value audiences across every screen — from mobile, to CTV, to apps and beyond — while continuing tosupport the sustainability and success of premium media on the Open Internet. With the expanded reach and capabilities gained through the merger, we now operate at greater scalethan ever before. We reach 2.2 billion consumers and have direct access to 10,000 media environmentsworldwide. Our proprietary prediction technology — honed over nearly two decades — enables us toprocess billions of engagement signals, surfacing the most relevant content and ads for each user inthe right moment and context. Our view is that this deep intelligence remains our core differentiator asadvertisers increasingly demand measurable outcomes from their investments in campaigns across thefunnel from branding to consideration through conversions. 2024 is also the year we fully embraced omnichannel as our foundation. We see a significant opportunityto take advertising on the Open Internet to the next level. Specifically, we believe that marketers needa partner that can surface meaningful moments in the consumers‘ buying journey, using a deeperunderstanding of audience engagement and behavior, to identify when they are ready to discover newproducts or services and evaluate purchase decisions. AI is transforming and will likely continue to transform our industry. We have been leveraging predictiveAI since our founding, and over the last couple of years we have embraced and started integratinggenerative AI in our daily operations. We believe that our unique data set and AI expertise better positionus to leverage these solutions to improve how we operate as a business and deliver better value to ourpartners. Further, we expect that the new team will better serve enterprise brands and agencies as well asmid-market advertisers and direct response advertisers by delivering elevated outcomes from brandingto performance objectives. The new Teads is one of the largest platforms on the Open Internet that can create meaningful audiencemoments across screens. We believe that the combination of our unique core assets positions us extremelywell to capture wallet share from other platforms. First, the new Teads combines best-in-class capabilities from branding to performance to deliveroutcomes and superior ROAS, particularly as a result of legacy Teads’ extensive expertise in video,branding and creative capabilities across screens. Our experience shows that advertisers are lookingfor KPIs far beyond just reach - they want results. It is also evident that the combined performance plusbranding strategy can increase return on investment for advertisers, with an independent study from WARCestimating a total revenue impact increase by 90%. That is why we believe that “brandformance” is a hugeopportunity for us going forward. Second, the new Teads has the most direct, exclusive supply path on the Open Internet across the digitallandscape. As you have heard over the last couple of years, including from many of our peers, this isbecoming increasingly important as advertisers are looking for curated premium environments to limitthe risk of open exchange buys on DSPs. We believe that CTV is becoming a core part of the performancemarketing mix. We expect that our CTV presence from the legacy Teads side, combined with legacyOutbrain’s leading position with performance marketers, sets the stage for growth in this area, which is ani