2025年美国休闲餐饮报告

State of the plate:US casual diningreport 2025 Exploring casual dining preferences in theUS based on YouGov QSR CategoryView. business.yougov.com 01Introduction 02Casual dining industry trends Brand rankings by demographics 04Brand attribute winners 05Methodology Foreword The U.S. casual dining landscape remains highly competitive. Inthe past 90 days, no chain has served more than 20% of casualdiners, though seven have hosted at least 10%. And while restaurant preferences vary, this report reveals thatcasual diners prioritize cleanliness, fast service, andconsistently look for value options." Nora HaoSales Director at YouGov America Report Methodology The insights in this report come from YouGov QSR CategoryView. Throughout the report, we refer to US monthly restaurant visitors. These are the 66% ofAmericans profiled on Slide 6 who say they purchase food or drinks from casual diningrestaurants (either dine-in or take out) at least once per month or more. A similar methodology is applied on slides 11, 13, and 15, but looking instead at the 23% ofAmericans who patron a casual dining restaurant at least once per week. We have also highlighted the top performing casual dining brands across a variety of diningattributes, ranging from food quality to service speed and innovation. Survey respondentsanswered positive and negative questions about brands for the rankings in this section. For example, respondents are given a list of casual dining restaurants and asked to select whichprovides fast service. They are then given a second list and asked to select which brands provideslow service. The rankings methodology in this report determines speed of service bysubtracting the negative responses from the positive responses, calculating a net score. The report concludes with a customer profile for the top performing casual dining brand:Olive Garden. Customers are identified as those having patroned the restaurant at least one timein the previous 90 days. Customer profiles for other tracked brands are available upon request. Talk to a researcherurce=whitepaper&utm_campaign=WP-2024-09-US-Bank- Request your customer profile Casual diningdemographics Who are casual restaurant customers in the US? 66% of Americans visit a casual dining restaurant at least once per month.Who are they? Of the 66% of monthly restaurant customers,51% spend at least $100 eating out each month More than a quarter spend $200+ monthly (28%). The proportion of monthly restaurant customers aged18-29 spending $50+ per visit has decreased in 2025 Only 12% of those who spend $50+ per restaurant visit in March 2025 were aged 18-29, down from 19% in November 2024. What matters to casual dining restaurant customers? Clean dining areas, quality food, and fair value lead among those who patron casual dining restaurants at least once per month. What features would make you more likely tovisit a casual dining restaurant? What do you look for when purchasing food ordrinks from casual dining restaurants? What features different ages look for in casual dining restaurants Clean dining areas are important to consumers across all ages, but customers aged 65+ place much more importance on cleanliness. YouGov QSR CategoryView: November 2024 - March 2025 (US monthly restaurant customers. Each age group: n> 625)▲/▼arrows signify 10% relative difference for an age group from all US monthly restaurant customers. Features moreimportant toregulars What features would make you more likely to visita casual dining restaurant? Weekly restaurant customersare more likely to wanttelevisions and alcohol thanthose who patron restaurantsless frequently. YouGov QSR CategoryView: Nov 2024 - March 2025.US weekly restaurant customers: n> 2,000;Less frequent customers (A few times a month, once amonth, or less than once a month): n > 6,900. What different age groups look for when choosing a restaurant 18-29s are more likely to indulge in a craving or treat, while Americans aged 65+ are more likely to seek out good service. YouGov QSR CategoryView: November 2024 - March 2025 (US monthly restaurant customers. Each age group: n> 625)▲/▼arrows signify 10% relative difference for an age group from all US monthly restaurant customers. Reasonstovisit:Moreimportanttoregulars What do you look for when purchasing food or drinks fromcasual dining restaurants? Weekly restaurant customersare much more concernedabout delivery options andspeed of service than lessfrequent customers. YouGov QSR CategoryView: Nov 2024 - March 2025.US weekly restaurant customers:: n> 2,000;Less frequent customers (A few times a month, once amonth, or less than once a month): n > 6,900. What’s stopping different age groups from dining out? From prices and wait times to the food itself, Americans aged 65+ are more likely to have reasons not to visit a restaurant. YouGov QSR CategoryView: November 2024 - March 2025 (US monthly restaurant customers. Each age group: n> 625)▲/▼arrow