艾德韦宣集团2024年报

2024 278 1415 192227 284663 125129130131133135137 215217 年度業務案例 體驗營銷 年度業務案例 體驗營銷 年度業務案例 體驗營銷 年度業務案例 數字營銷和推廣 年度業務案例 20242023 (i)(ii)(iii)IP550(i)(ii)(iii)202413.8% 20243.703.3052.1202520249172.0020249.00202312.58202551520252025618 (i)(ii)(iii)IP550(i)(ii)(iii)202413.8% 20242024 2024CHANEL2024/25MONCLER GENIUS 2024847.82023967.212.3%202487.42023118.426.2%202410.3%202312.2%1.979.22023108.010.88202314.80 2023203035-40%24-26% 2024202440%201950%2019120% 202420232.059.44%20283.0 2025 2024 2025 2025 MidJourneyStable DiffusionComfyUI3D InstagramYouTube85902000 ACTIVATIONIDEA •A•B3D•C MidJourneyStable Diffusion 2025312 IP 4920192014199820022015IESECEO20182017 26 4420192013200620082016 15 532019201419942010 282001200719962000 6120192320141999200919931999 582019198819951996201720142006 282012120241085220172019201320172022 3920192007201520112018 16 2018202400211220172019 6420193020782223141820198220226302078201561220232283882 2005200620152016 521991192014 50IP19972004232014 491997200220222620142021120233Cool Link (Holdings) Limited8491GEM 4320042019202014202511 4320052016201420202511 46203C62015202511 49201VS-MediaVSMEBurberryOgilvy PRImagination20232025111998 2024IP653.02023762.0178.02023188.216.7202317.0 20232024 202413.8% 2020 2024ARCTERYX·—A BATHING APE BAPE2024BMWMBOTTEGA VENETACHANEL2024/25—CHANEL2024/25CHOW TAI FOOK2024DIOR2024XM VillaDIOR2024LORO PIANAInto The WildLOUIS VUITTON2024LACOSTEMERCEDES-BENZ2024 Mercedes-AMG F1MIU MIUMONCLER GENIUS·NEW BALANCE2024OPPOFindX7PRADAPradasphereSAINT LAURENTSJM RESORTS, S.A.ROLLS-ROYCE2024SIIVAN CLEEF & ARPELSROLEX2024 2024653.02023762.014.3%202477.0% FacebookInstagram Fondazione Altagamma22YZAlpha85% 2024ALEXANDER WANGANTABALMAINBARBOURBOBBI BROWNBUCCELLATICHRISTIAN LOUBOUTINCOTYFERRAGAMOHAMILTONJACQUEMUSLA PRAIRIELOEWEMAXMARAMICHAEL KORS NEW BALANCENIKEOLAYPERFECT DIARYREMY MARTINSEPHORASILHOUETTESK-IITORY BURCHVACHERONCONSTANTINVENCHI 2024178.02023188.25.4%202421.0%(i)(ii) IP IP(i) D UNIVERSE(ii)(iii)IPIPIP(iv)(v)IP 2024 710 2024IP16.7202317.020231.8%20242.0% 2023669.02024593.5 2023298.214.7%2024254.3202430.0%202330.8% 202413.6202313.9 202484.5202386.5 202358.6202461.620239.8202416.62023320231220243 20236.020245.6 20240.420230.4 202487.42023118.4202326.2%202312.2%202410.3% 20241231379.220231231307.1 2020116345.0 2021419224.52021419 2026 202412312023123120241231 2024123120231231 20241231221202312312432024118.72023114.2 20231231397.620241231264.920231231339.420241231294.70 20241231 2024 202412315.1202312318.1 202412315% 20251231 202020212022202320241231 2024 •••• C1 2C.2.1 20243.10(1)3.10(2) 3.1320242024 B.2.2B.2.39 105(A) 2025 C3 2024C.1.32024 2024 2024 2024 2024C.5.1 2024 3.10(2)3.21 •••••••• 202420232024630 D.3.3(e)(i)2024D.3.3(e)(i) 2024 2/22/22/2 3.25 ••••17• 2024 2024 E.1.52024 1234 1342231141 D289 ••••• • 2024 20191219 2024 1/11/11/1 2024123139.8%202342.8%60.2%202357.2% (i)(ii)(iii)(iv)3.13 ••• • • 20242023 2024 1/11/11/1 • • • • • 202420232024 2024 2/22/22/2 20142019143.2823.2915 202412312.1 125128 1. 2. 3. 202412312024 2021326 1.2.3.4.5.6.7.8. 2024 21 (www.hkexnews.hk)(www. activation-gp.com) 20241231 70-7211 2024 2019227(i)(ii)(iii) 1 2024129214 20243.703.3052.120249172.0020249.00202312.58202551520252025618 2025202551020255152025202559430183171712-1716 2025202552420255292025523183171712-1716 2024133134 20241231340,702,00020231231339,110,00052,131,9402024 2024 202427 20241231 2024 13.51B(1) 1.2024816002112 2.20241025852 202412312024 3120242024 312024 89 20242024 2024 NBS Holdings20191219 2024 2024 2024 20232024 2024 2024 20241231XV(a)XV78(b)352(c) 20241231XV2310% 6.41,854,717Step Mind Enterprises LimitedStep Mind Enterprises Limited 7.52,418,298(1)Asian Equity Special Opportunities Portfolio Master Fund52,140,298(2)15,000,00020241231RUAN DavidChing Chi45.60%RUAN David Ching ChiAsian Equity Special OpportunitiesPortfolio Master Fund 2023 172023112023516202320232024 2023 (a) (i) (ii) (iii) (i)(iii) (b) 2023(i)(ii)(iii) (c) 20231220231%2023 120.1% (d) (a)10(b)(i)2023(ii)10 (e) 20232023 122023 (i)(ii)2023(iii) (f)2023 2023211.00 (g) (i)(ii)(iii) 20232023421 2023202412312023 202411202412312023515202374,474,200 2020330202351617 202412311,472,156 (a) (a)(b) (b) (i)(ii)(iii) (c) (d) (i)74,474,200(ii)127,447,4201%(iii)12744,7420.1% (e) 12 (f) (g) (h) 2020330105 Teeroy Limited(i)(ii) 202412311,345,160 20241,472,156 1.202416.62.3.4.20242024 28 202424,792,6841.10 2024112024123174,474,200 202374,474,20010% 2024 202459.6%202366.6%22.1%202326.2% 5% 202430% 20241231221202324318988115IP9 202448,434 202431 14A 2024 2024 2024C.2.1 202420242025 2024 2025312 2025312 1. ESGESG 1.1. C2 1.2. 1.3. 1.4. ir@activation-gp.com 2. 2.1. ESGESGESGESGESGESGESG •ESGESG•ESG•ESGESG ESG •ESGESG••ESG•ESG •ESGESG•ESGESG•ESG ESGESGESG