
2023 278 1314 182125 264461 116121122123125127129 205207 年度業務案例 體驗營銷 年度業務案例 體驗營銷 年度業務案例 體驗營銷 年度業務案例 數字營銷和推廣 IP拓展 జѓࢩ˴ 20232022 (i)(ii)(iii)IP550(i)(ii)(iii)202312.7% 20236.164.4278.820239142.00202312.58202222.70202452720242024618 2023 జѓࢩ˴ 2023967.22022694.839.2%2023118.4202228.2319.9%202312.2%20224.1%8.1108.0202223.614.8020223.21 2023202322-24%16%203035-40%24-26%Euromonitor జѓࢩ˴ 2023 VIC YouTubeInstagram జѓࢩ˴ 85902000 Yaok Institute2023202342%3560% IP IPIP202311 IP2024 జѓࢩ˴ IPIP 2024311 IP 4820192014199820022015IESECEO20182017 25 4320192013200620082016 14 522019201419942010 272001200719962000 6020192220141999200919931999 572019198819951996201720142006 2785220172019201320172022 3820192007201520112018 15 201800211220172019 6320191994201520092013222320172078201814182023620156202323882 20152016201620182016202020172005 511991182014 49IP19972004222014 481997200220222520142021120233Cool Link (Holdings) Limited8491GEM 49Activation Events SGP222014ShawShaw Jeremy Mark Shaw53Activation Events SGP201423Shaw 2023IP762.02022513.9188.22022154.417.0202226.5 20222023 IP 202312.7% 2020 2023ARC’TERYXBOTTEGA VENETA2023-2024CARTIER—CHANELCINDY CHAOCOMME MOI2023DIOR2023GUCCILORO PIANA2023LOUIS VUITTON20232024MERCEDES-BENZEQESUVOPPOFind X6SWAROVSKI 2023762.02022513.948.3% 202378.8% FacebookInstagram 20202022 2023BALMAINBARBOURBOBBIBROWNCOTYDIESELFILAGENTLE MONSTERHAMILTONJACQUEMUSKENZOLA PRAIRIELOEWE PERFUMEJOYERIA TOUSMARC JACOBSMAX&CO NEW BALANCEREMY MARTINROGERDUBUISSEPHORA SK-IISTEINWAYTASAKITORY BURCH TUDORVENCHI 2023188.22022154.421.9%202319.5% IP IPD UNIVERSEIP 20231820232023WDCC2023112023 2023IP17.0202226.535.8%20231.8% 2022492.62023669.0 2022202.247.5%2023298.2202229.1%202330.8% 202216.3202313.9 202386.5202286.4 202265.7202358.6202218.620239.820233202312 202210.520236.0 20230.420220.5 2023118.4202228.22022319.9%20224.1%202312.2% 20231231307.120221231300.3 2020116345.0 2021419224.52021419 2025 2023123120221231 2023123120221231 20231231243202212312612023114.22022110.7 20221231308.920231231397.620221231289.620231231339.4 20231231 2023 202312318.1202212315.1 202312315% 20241231 201920202021202220231231 2019123120201231 2023 •••• C1() 2C.2.1 20233.10(1)3.10(2) 3.1320232023 B.2.2B.2.39 105(A) 2024 C3 2023C.1.32023 2023 2023 2023 2023C.5.1 2023 3.10(2)3.21 •••••••• 202320222023630 D.3.3(e)(i)2023D.3.3(e)(i) 2023 2/22/22/2 3.25 • •••17• 2023 2023 E.1.52023 13421133 D289 ••••• • 2023 20191219 2023 2023123142.8%202239.1%57.2%202260.9% (i)(ii)(iii)(iv)3.13 •• ••• 20232022 2023 1/11/11/1 : • • • • • 202320222023 2023 20237212023721 20142019143.2823.2915 202312312.12 116120 1. 2. 3. 202312312023 2021326 1.2.3.4.5.6.7.8. 20231231 21 www.hkexnews.hkwww.activation-gp.com 20231231 70-7211 2023 2019227(i)(ii)(iii) 1 2023121204 20236.164.4278.820239142.00202312.58202222.70202452720242024618 20242024522202452720242024521430183171712-1716 20242024632024662024531183171712-1716 2023124125 20231231()339,110,00020221231335,650,00078,793,704 2023 202326 2023 202312312023 3120232023 312023 89 20232023 2023 NBS Holdings20191219NBS Holdings 2023 2023 2023 2023 2023 2023 20231231XV(a)XV78(b)352(c) 1.20231231744,742,0002.117,669,156NBS Holdings3.154,413,5224.41,854,717Step Mind Enterprises Limited5.32,196,651ACT PartnersACT Partners 20231231XV2310% 1.20231231744,742,0002.117,669,156NBS HoldingsNBSHoldings3.4.154,413,5225.6.41,854,717Step Mind Enterprises LimitedStep Mind Enterprises Limited7.67,140,298(1)Asian Equity Special Opportunities Portfolio Master Fund52,140,298(2)15,000,000RUAN David Ching Chi45.60%RUAN David Ching ChiAsian Equity Special Opportunities Portfolio MasterFund 2019 2019122920192019202212312019202351620192019 2023 1720231120235162019202320232023 2023 (a) (i) (ii) (iii) (i)(iii) (b) 2023(i)(ii)(iii) (c) 20231220231%2023 120.1% (d) (a)10(b)(i)2023(ii)10 (e) 20232023 122023 (i)(ii)2023(iii) (f)2023 2023211.00 (g) (i)(ii)(iii) 20232023421 2023202312312023 202374,474,20010% 202311201974,474,200202312312023515202374,474,200 2020330202351617 2023123124,792,684 (a) (a)(b) (b) (i)(ii)(iii) (c) (d) (i)74,474,200(ii)127,447,4201%(iii)12744,7420.1% (e) 12 (f) (g) (h) 2020330106 Teeroy Limited(i)(ii) 202312311,817,316 202324,792,684 3. 4.20232023 28 2023112023123174,474,200 2023 202366.6%202255.9%26.2%202228.5%5.3%20226.4%19.6%202220.1% 5% 202312312432022261201059513IP10 202330,000 202331 14A 2023 2023 2023C.2.1 202320232024 2023 2024311 2024311 1. ESGESG2023 1.1. C2 1.2. 20231120231231 1.3. 1.4. 2024311 1.5. ir@activation-gp.com 2. 2.1. ESGESGESGESGESG ESGESG •ESG•• 2.2.ESG ESGESGESGESG •ESG•ESGESG•ESG ESG •ESGESG•ESG•ESG •ESGESG•ESGESG•ESG 2.4. ESG 2.5. ESGESGESGESGESG 2.6. ESG •• • ISO9001:2015ISO14001:2015ESG 3. 3.1. IP 3.2. 3.3. 4936 3.4. 3.5. 3.6.