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Your guide toBIG PROFITthis holiday season Welcome to the ultimateplaybook for dominating thisyear’s Black Friday season! If you’re a business owner determined tosucceed, this is your blueprint for unlockingprofits and standing out in the most competitiveshopping period of the year. Every year, Black Friday separates the casualsellers from the real business owners. Thisplaybook is for those who are ready to be amongthe latter. You’ve put in the work to build yourbusiness. Now, it’s time to scale it. Table of contents 01 The Black Fridayopportunity Black Friday is one of the key events in most businessowners’ yearly earnings. For many, Black Friday salestotal the same number of orders they receive yearly. Last year, Shopify business owners reached a recordof$9.3 billion in salesduring the week of Black Friday,ending with Cyber Monday. Even though Black Friday is just one day (Nov 29),businesses start their sales weeks ahead. After all, whylimit your deals to just one day when you can encourageshopping for a week? When starting your Black Friday sales prep, one of thefirst things is to decide on your spotlight products. You’llpromote these products during the sales event andfocus all your marketing efforts on them. 02 Productsfor success Choosing the right products to promoteis critical to a successful Black Friday.This chapter will guide you throughselecting bestsellers and high-marginitems and creating winning bundles withsmart pricing strategies. High-margin productsfor Black Friday promos By promoting products with strongconsumer demand and excellentmargins, you can boost sales whilekeeping costs in check. Mushrooms and functional supplements Functional foods like lion’s mane, chaga, and bee bread have surged in popularity due totheir health benefits. These supplements attract wellness-focused customers and are idealfor Black Friday promotions. Birch ChagaTruffles Mushroom ExtractComplex Bee Pearl A unique superfood rich innatural vitamins, minerals,and amino acids. It appealsto health-consciouscustomers looking for anatural supplement toenhance overall wellness. Here’s the combo of tentypes of mushrooms, packedinto convenient gummies,promoting brain health,energy, and overall wellness. These truffles combine healthbenefits with indulgence,offering functional food withimmune support. They’reideal for shoppers looking forhealthy treats or gifts. Price: $12.00Retail price: $34.90 Price: $12.00Retail price: $34.90 Price: $23.65Retail price: $49.50 EARN $22.90 PER SALE EARN $22.90 PER SALE EARN $26.25 PER SALE Is creating label designsgiving you headaches? Our team will be happy to do it for you. READ MORE Beverages With the rising popularity of functional beverages, these beverages appeal to both coffeelovers and wellness-focused consumers, making them ideal for holiday promotions. Mushroom Coffee Fusion- Lion’s Mane & Chaga Hemp Coffee Blend Combining the energizing effects of coffeewith the calming properties of hemp, thisblend offers a unique twist that appeals tohealth-conscious coffee lovers looking forrelaxation without sacrificing energy. This coffee blend combines Lion’s Mane andChaga mushrooms, both known for theirbrain-boosting and immune-supportingbenefits. It’s a perfect choice for customerslooking to enhance their cognitive functionwhile enjoying their daily coffee. Price: $10.50Retail price: $19.99 Price: $22.20Retail price: $36.90 EARN $9.49 PER SALE EARN $14.70 PER SALE Want to know more about mushroom coffee benefits? Winning product bundles Bundles allow customers to get more value by purchasing multiple products at adiscounted price, making them feel like they’re getting a great deal. For you as a seller,bundles helpincrease average order valueand simplify marketing by promoting a few keyoffers instead of individual products. Additionally,bundles can introduce customers to newproductsthey may not have considered buying separately. We’ve prepared 5 product bundles for you to offer this Black Friday. Products within thebundle are mabe by one supplier, allowing them to be shipped together, also saving onshipping costs! #1Calm & Cleanse Bundle Total suggested retail price for the bundle: $74.74($39.64 profit) Here’s what kind of bundle deals you can do: 15% off bundle 10% off bundle Flat $60 bundle Offer the bundleat $60for anattractive round price,earning$28.90 profit Offer the bundleat $67.25(10% off total retail),earning$32.64 profit Offer the bundleat $63.53(15% off total retail),earning$29.28 profit Want to know more about skincare marketing in 2024? Products for success #2Ultimate Energy & Hydration Bundle Total suggested retail price for the bundle: $96.88($53.18 profit). Here’s what kind of bundle deals you can do: 15% off bundle 10% off bundle Flat $80 bundle Offer the bundleat $80for arounded price,earning$42.30 profit. Offer the bundleat $87.19(10% off total retail),earning$47.86 profit. Offer the bundleat $82.35(15%