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WASHINGTON, D.C. 20549 Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filingrequirements for the past 90 days.YesýNo¨ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 ofRegulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).YesýNo¨ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or anemerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company”in Rule 12b-2 of the Exchange Act. Large accelerated filer Non-accelerated filer If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any newor revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.¨ Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internalcontrol over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared orissued its audit report.☒ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in thefiling reflect the correction of an error to previously issued financial statements.¨ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation receivedby any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b).¨ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act): Yes☐No☒ As ofJuly 31, 2024, the aggregate market value of the registrant’s common equity held by non-affiliates was approximately$266.5million. Shares ofcommon stock held by each executive officer and director and by each other person who may be deemed to be an affiliate of the registrant have been excludedfrom this computation. This determination of affiliate status for this purpose is not necessarily a conclusive determination for other purposes. As ofApril 2, 2025, there were approximately3,263,659shares of the registrant's Class A common stock and36,675,927shares of the registrant's Class Bcommon stock outstanding. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s definitive proxy statement relating to its 2025 annual meeting of stockholders, or the 2025 Proxy Statement, are incorporatedby reference into Part III of this Annual Report on Form 10-K where indicated. The 2025 Proxy Statement will be filed with the U.S. Securities and ExchangeCommission within 120 days after the end of the fiscal year to which this report relates. Domo, Inc. Form 10-K For the Fiscal Year Ended January31, 2025 TABLE OF CONTENTS PagePART IItem 1. Business6Item 1A. Risk Factors24Item 1B. Unresolved Staff Comments58Item 1C. Cybersecurity59Item 2. Properties61Item 3. Legal Proceedings61Item 4. Mine Safety Disclosures61PART IIItem 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities62Item 6. Reserved64Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations64Item 7A. Quantitative and Qualitative Disclosures about Market Risk80Item 8. Financial Statements and Supplementary Data81Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure113Item 9A. Controls and Procedures113Item 9B. Other Information113Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections113PART IIIItem 10. Directors, Executive Officers and Corporate Governance114Item 11. Executive Compensation114Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters114Item 13. Certain Relationships and Related Transactions, and Director Independence114Item 14. Principal Accountant Fees and Services114PART IVItem 15. Exhibits and Financial Statement Schedules115Item 16. Form 10-K Summary115 SUMMARY RISK FACTORS Our business is subject to numerous risks and uncertainties, as described further in the section of this report captioned “Risk Factors,”which may cause us not to realize the full benefits of our strengths or may cause us to be unable to successfu