芬迪FENDI品牌短视频脚本方案

// DIRECTOR TREATMENT HAND IN HANDYI ETHNIC EMBROIDERY& SILVERWARE Treatment V5 Introduction YI ETHNIC SILVERWARE 彝族银饰 Yi ethnic silverware are art pieces completed byboth the craftsmen and time. 彝族银器，是⼿艺⼈与时间共同完成的艺术。 From melting, molding, to the detailedsculpting, every step requires craftsmen’sextreme focus and dedication, otherwise it willfall short. However, relaxation to the craftsmenis equally important. In the leisure times, theflower scent, sunlight, and mountain breezes —these elements encourage the spiritual powerof the craftsmen for their perseverance incompleting the work of art, allowing them toturn theflow of time into graceful butfirmedges. In here, craftsman, LeGuShaRi, will showus a rhythmic but relaxed lifestyle. Let us enterhis time. 从银锭融化、铸型到细节雕刻，每⼀步都需要⼿艺⼈极致的专注，否则就会功亏⼀篑；⽽放松同样重要，激励⼿艺⼈持之以恒完成艺术品的精神⼒量，也正来⾃于闲暇时的花⾹、阳光与⼭间的微⻛。时间的轻重急缓，如此便化作银器中柔美坚强的各个棱⻆。 ⼿艺⼈勒古沙⽇将在此⽚中为我们展示出富有节奏、张弛有度的⽇常⽣活⼀⻆，让我们进⼊他的时间⾥。 Introduction YI ETHNIC EMBROIDERY 彝绣 Yi ethnic embroidery are inspired by the conversationbetween the craftsmen and natural spaces. It is aconversation about “great” and “small” 彝绣的灵⽓则来源于⼿艺⼈与⾃然空间的对话，这是⼀场“⼤”与“⼩”的对话。 在⼤凉⼭雄壮巍峨的⻛景中，优雅的阿嬷阿⻄巫之莫显得分外的⼩，她的眼神、呼吸跟随⼀针⼀线，将万物景象的细腻动⼈之处缝制在布料上，花、⽺⻆、太阳、⽔波，她所感受到的，就是⾃然所展露的爱。 In the majestic scenery of Daliang Mountain, the elegantAXiWuZhiMo appears to be so insignificant. Her eyes andbreathes follow her needles and threads, sewing the delicateand breath-taking part of every scenery. Theflowers, thesheep horn, the sun, the waves, everything she sees, sewsand feels, is the love that nature expresses. Hand in Hand2-min documentary Deliverables Hand in Hand2-min documentary 在这条影⽚中，我们希望通过对于银饰与彝绣的制作流程的忠实纪录，将观众带领到⼤凉⼭的“时空”中，⼀起感受彝族传承已久的美学。 （分镜中的参考图⽚均拍摄于勘景中） In this documentary, we wish to record themaking process of Yi ethnic silverware andembroidery, bring the audience along intothe time-space of Daliang Mountain toembrace the long-inherited beauty of theYi ethnic. (Storyboard reference pictures were shot during locationscout) Scene 2 Shot 1-2 勒古沙⽇⾛⼊屋内，准备开始今天的银器制作。LeGuShaRi enters the room,preparing the making ofsilverware for the day. Scene 2 Shot 3 勒古沙⽇进⼊到“另⼀个”时间中（我们⽤不同的镜头颜⾊来表示他的专注与放松的时间。）LeGuShaRi enters “another time” (we usedifferent colors to express his focused timeand leisure time) The VO of LeGuShaRi starts in Scene 2, telling the story of his family inheritance of silverware making, his passion for silverware,his perception to the change and beauty in silverware, etc.勒古沙⽇的VO从Scene2开始出现，讲述他家族⾥传承银器的故事，他对银器的热情，他如何感受银器的变化、美的感悟等等。 勒古沙⽇展示银饰制作的各个流程（图中仅为“塑形”⼀步，作为参考）在这⼀段落中呈现银器制作流程中富有节奏的，相对较为紧张的氛围。LeGuShaRi shows different processes ofsilverware making (picture shows one of the stepsin molding for reference) This part presents arhythmic and relatively tense atmosphere. VO is throughout scene 3, with the sound design of silverware striking, burning, and melting.VO伴随Scene3，丰富的银器敲打、⽕焰的声⾳、融化的声⾳也同时在声⾳设计中出现。 Scene 4 勒古沙⽇在完成紧张有序的步骤后，⾛出⻔外坐在阳光中。进⼊“放松”的时间。 After LeGuSharifinishes hisintense process, he sits outside inthe sun, entering a state ofrelaxation. In Scene4, LeGuShaRi shares his inspiration and life experience he learned from his leisure time in his VO.Scene4中，勒古沙⽇在VO中跟我们分享休闲时光中他所获得的灵感和⼈⽣体验。 ⽔流的声⾳切⼊，从勒古沙⽇的眼神切换到下⼀位⼿艺⼈阿⻄巫之莫。With the sound of waterstreams, we cut from the eyeexpression of LeGuShaRi toour next craftswoman,AXiWuZhiMo. Scene 5 Shot 1-2 阿⻄巫之莫站在⼀处瀑布前，她听到鹰的鸣叫，回头。AXiWuZhiMo stands in front of awaterfall, she hears the sound of aneagle and turns back. Scene 6 Shot 1-2 阿⻄巫之莫与丈夫坐在⼭坡上，⼀边聊天，⼀遍刺绣。AXiWuZhiMo sits with her husbandon a hillside, chatting while sewing. Scene 6 Shot 3 阿⻄巫之莫刺绣的特写组，其颜⾊与周围的⾊彩（群⼭、草地）相似。Multiple CU of AXiWuZhiMo sewingprocess, its colors are similar to thecolor of their surrounding environment(mountains and grasslands) Scene 7 Shot 1-10 阿⻄巫之莫展示彝绣制作中的各个流程，包括不同的样式（花朵、太阳、⽺⻆），匹配以真实的太阳花朵⽺等镜头。展现阿⻄的感官世界。AXiMoZhiWu shows different processes ofembroidery sewing, including different patternsofflowers, the sun, sheep horns, etc., matching itwith shots of realistic items, expressingAXiMoZhiWu’s perception of the world. VO throughout Scene7, AXiWuZhiMo tells the respect, love, and blessing for human and nature embedded in embroidery. VO is accompanied with harmonica.“Love is the connection for everything” ON VISUAL 从⾃然中找到与包相对应的颜⾊、结构。 Find compositions ofform and color of the bagin nature. ON VISUAL ON VISUAL Hand in Hand10-min documentary 说到时尚，我们想到“美感”以及与此相关的“当代”、“更新”与“潮流”等等概念，FENDI如繁花般盛开的品类更是在每个季度都吸引着全球最多的关注。现代的美具有个性：它是快速的，强烈的，是具有活⼒与热情的身份标志与⽣活态度。 Introduction Speaking of fashion,we think of “aesthetics,” as well as its related concepts, “modern,”“renewal,” and “trends.” FENDI, with its blossoming number of products, attracts attention allaround the globe every season. Modern beauty has its unique characteristics; it is fast, it iseye-catching, and it possesses identity and attitude with vitality and passion. 关于美、速度和平衡RETHINKING ON BEAUTYSPEED AND BALANCE FENDI通过Hand in Hand计划向我们呼吁美的另⼀种⾯向：缓慢的，记忆的，历史的美感。正如我们在意⼤利看到