Form10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year endedFebruary 1, 2025 OR For the transition period from __________ to __________ Commission file number:001-37501 Ollie’s Bargain Outlet Holdings, Inc.(Exact name of registrant as specified in its charter) Delaware80-0848819(State or other jurisdiction of incorporation or organization)(IRS Employer Identification No.) Harrisburg,Pennsylvania(Address of principal executive offices) (Zip Code) (717)657-2300(Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Securities registered pursuant to Section 12(g) of the Act:None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.Yes☒No☐ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.Yes☐No☒ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities ExchangeAct of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has beensubject to such filing requirements for the past 90 days.Yes☒No☐ Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant toRule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant wasrequired to submit such files).Yes☒No☐ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reportingcompany or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company”and “emerging growth company” in Rule 12b-2 of the Exchange Act. Large accelerated filer☒Accelerated filer☐Non-accelerated filer☐Smaller reporting company☐Emerging growth company☐ If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complyingwith any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.☐ Indicated by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness ofits internal control over financialreporting under Section404(b) of the Sarbanes-Oxley Act(15U.S.C.7262(b)) by the registered publicaccounting firm that prepared or issued its audit report.☒ If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrantincluded in the filing reflect the correction of an error to previously issued financial statements.☐ Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-basedcompensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to § 240.10D-1(b).☐ Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes☐No☒ The aggregate market value of the voting stock held by non-affiliates of the registrant as of August 2, 2024 (the last business day of theregistrant’s most recently completed second fiscal quarter), based on the closing sale price per share as reported by the NASDAQ StockMarket LLC on such date, was approximately $5.9billion. For purposes of this calculation only, the registrant has excluded all shares heldin the treasury or that may be deemed to be beneficially owned by executive officers and directors of the registrant. By doing so, theregistrant does not concede that such persons are affiliates for purposes of federal securities laws. The number of outstanding shares of the registrant’s common stock, $0.001 par value, as of March 21, 2025 was61,251,018. DOCUMENTS INCORPORATED BY REFERENCE Portions of the registrant’s definitive proxy statement for the 2025 Annual Meeting of Stockholders (the “Proxy Statement”), to be filedpursuant to Regulation 14A within 120 days after the end of the 2024 fiscal year, are incorporated by reference into Part III of this Form 10-K. Auditor Name:KPMG LLP Auditor Firm ID:185 Auditor Location:Harrisburg, PA INDEX Page PART I Item 1.Business1Item 1A.Risk Factors14Item 1B.Unresolved Staff Comments34Item 1C.Cybersecurity35Item 2.Properties37Item 3.Legal Proceedings37Item 4.Mine Safety Disclosures37 Item 5.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities38Item 6.[Reserved]40Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations40Item 7A.Quantitative and Qualitative Disclosures About Market Risk53Item 8.Financial Statements an