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Pillar 3: One billion more people enjoying better health and well-being •Agend2 item 15.2: Maternal, infant 2nd young ch'ld nutrition World Obesity with support of NCDA and wCRF Internationalrecognise the critical need to protect and promotebreastfeeding. Robust actions against digital marketing ofbreast-milk substitutesand immediate implementation ofwHOguidelines are needed. Breastfeeding is cr Jcial or child and maternal real:h, preventing cverweight, obesity, ardNCDs including breast cancer, Aggress've disizal marketing of breast-milk substituteshinders brzastfaeding, vialates tre Internatioral Code af Marke.ing of Breast-nilkSubstitutes. We call on Me nber States to accelerate regulation, surveillance, enfo'cement ancresourcirg: and safeguarc policies fram 'ndustry interfernce. Wc urge Mcmber Statces to support a resolution during thc /8th World HcalthAssembly and effectively take up wHQ guidelines protecting the lives of infants andmathers worldwide. www.worldobesity.org