AMR toolkit for youth engagement

Antimicrobialresistancetoolkit for youthengagement Antimicrobial resistance toolkit for youth engagement ISBN (WHO) 978-92-4-009626-4 (print version)ISBN (WHO) 978-92-4-009625-7 (electronic version)ISBN (FAO) 978-92-5-139043-6 © World Health Organization, Food and Agriculture Organization of the United Nations, UnitedNations Environment Programme and World Organisation for Animal Health, 2024 Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo/). Under the terms of this licence, you may copy, redistribute and adapt the work for non-commercialpurposes, provided the work is appropriately cited, as indicated below. In any use of this work, there shouldbe no suggestion that the World Health Organization (WHO), the Food and Agriculture Organization of theUnited Nations (FAO), United Nations Environment Programme (UNEP) or World Organisation for AnimalHealth (WOAH) endorse any specific organization, products or services. The use of WHO, FAO, UNEP orWOAH logos is not permitted. If you adapt the work, then you must license your work under the same orequivalent Creative Commons licence. If you create a translation of this work, you should add the followingdisclaimer along with the suggested citation: “This translation was not created by the World HealthOrganization (WHO), the Food and Agriculture Organization of the United Nations (FAO), United NationsEnvironment Programme (UNEP) or World Organisation for Animal Health (WOAH). WHO, FAO, UNEP andWOAH are not responsible for the content or accuracy of this translation. The original English edition shallbe the binding and authentic edition”. Any mediation relating to disputes arising under the licence shall be conducted in accordance with themediation rules of the World Intellectual Property Organization http://www.wipo.int/amc/en/mediation/rules. Suggested citation.Antimicrobial resistance toolkit for youth engagement. Geneva: World HealthOrganization, Food and Agriculture Organization of the United Nations, United Nations EnvironmentProgramme and World Organisation for Animal Health; 2024. Licence: CC BY-NC-SA 3.0 IGO. Cataloguing-in-Publication (CIP) data.CIP data are available at http://apps.who.int/iris. Sales, rights and licensing.To purchase WHO publications, see https://www.who.int/publications/book-orders. To submit requests for commercial use and queries on rights and licensing, see http://www.who.int/copyright. Third-party materials.If you wish to reuse material from this work that is attributed to a third party, suchas tables, figures or images, it is your responsibility to determine whether permission is needed for thatreuse and to obtain permission from the copyright holder. The risk of claims resulting from infringement ofany third-party-owned component in the work rests solely with the user. General Disclaimers.The designations employed and the presentation of the material in this publicationdo not imply the expression of any opinion whatsoever on the part of WHO, FAO, UNEP or WOAHconcerning the legal or development status of any country, territory, city or area or of its authorities, orconcerning the delimitation of its frontiers or boundaries. Dotted lines on maps represent approximateborder lines for which there may not yet be full agreement. The mention of specific companies or of certain manufacturers’ products, whether or not these havebeen patented, does not imply that they are endorsed or recommended by WHO, FAO, UNEP or WOAH inpreference to others of a similar nature that are not mentioned. Errors and omissions excepted, the namesof proprietary products are distinguished by initial capital letters. All reasonable precautions have been taken by WHO, FAO, UNEP and WOAH to verify the informationcontained in this publication. However, the published material is being distributed without warranty ofany kind, either expressed or implied. The responsibility for the interpretation and use of the material lieswith the reader. In no event shall WHO, FAO, UNEP and WOAH be liable for damages arising from its use. Contents AcknowledgementsGlossary1. Introduction2. Intervention scoping guide3. Campaign planning and resource mobilization4. Campaign management5. Messaging5.1Story-telling5.2Social media5.3Interactive workshop5.4Community engagement5.5Policy and advocacy6. Impact report7. Resource pack8. Case studies and good practicesReferencesAnnex 1.Campaign scoping guide worksheetAnnex 2.Writing a concept noteAnnex 3.Sample terms of referenceAnnex 4.Checklist for a sustainable fund-raising planAnnex 5.Campaign management guideAnnex 6.Minutes of meetingsAnnex 7.Sample social media planAnnex 8.Social media guide: content calendar templateAnnex 9.Impact report: monitoring and evaluation templatevivii1491719232735404553575964717374767778798181 Acknowledgements This document was developed by the Quadr