2025年全球医院品牌250强报告

GlobalTop 250Hospitals2025 RankingtheMostReputableAcademicMedicalCentres AboutBrand Finance BridgingthegapbetweenMarketing and Finance BrandFinancewassetupin1996withtheaimof'bridgingthegap betweenmarketingand finance'.Formorethan25years,wehavehelped companies and organisationsof alltypestoconnecttheirbrandstothebottom line. Quantifyingthefinancial valueofbrands Weput thousands of the world's biggestbrandstothetest everyyear.Rankingbrandsacrossall sectorsandcountries,wepublishover100reportsannually Unigue combinationofexpertise The world'sleading brandvaluationconsultancy Ourteamshaveexperienceacross a widerange of disciplinesfrommarketingandmarket research,to brand strategyand visualidentitytotaxand accounting. Priding ourselveson technical credibility Brand Finance,a chartered accountancyfirmregulatedbytheInstituteof CharteredAccountants inEnglandandWales,isthefirstbrand valuationconsultancyto jointheInternational ValuationStandardsCouncil.Ourexpertscraftedstandards(is010668andis020671)and ourmethodology,certifiedbyAustrian Standards,is officiallyapprovedbytheMarketingAccountabilityStandards Board. Forbusiness enquiries,pleasecontactenquiries@brandfinance.com Formedia enquiries,pleasecontact:press@brandfinance.com +442073899400www.brandfinance.com Contents Foreword4David Haigh, Chairman &CEO, Brand Finance Ranking Analysis6 World'sTop100AMCs14 World'sTopAMCsbyCountry16 AMCRankingandBSIMethodology AMcResearchMethodology20 ResearchInsights22 OurServices29 Foreword Building a strong brand is a unique challenge for academic medical centres (AMC),because the structure of an AMC - offering patient treatment, medical research,and education-means that a widerange of stakeholders needtobeconsidered. Astrongbrandisessentialtodevelopingasustainableandsuccessfulorganisationthrough assuringpatients andfamilies; attractingexceptional doctors,top studentsapplications,andprominentresearchstaff;enablingproudemployees,andpreferableresearchpublication;garnering supportfromdonorsandrespectfromregulators,the world. Among the world's top AMCs, thestakeholder audience expands beyondthelocal areaas influence reaches aroundtheworld-althoughmanypatientsmaystillbelocal,theresearchandproceduresdevelopedwillberelevantgloballyandtopmedical staffwilltravelandstudytobringthereputationandbrandto wider audiences. David HaighChairman&CEO,Brand Finance In 2023, Brand Finance undertook a new study into the brand strength of the world'stopAMCs, incorporatingallthefactorsthatreflectthedevelopment of anAMCbrand,the perceptions of key stakeholders,andthebenefits that a strong brand bringstothe organisation. This year's report marks the third iteration of the research.The objective of the studyis to create a wayto holistically understand whatmakes the world's top academicmedical centres leaders in their field. It was designed through intensive collaborationwith stakeholders of AMCs around the world, and a one-of-a-kind market researchstudytounderstandtherealperceptionsofhealthcareprofessionalsglobally This year, our research went a step further, examining thefactors that drivehealthcareprofessionalsto consideremploymentat academicmedical centresacross Patient Care, Research, and Teaching.Additionally,we explored whatmotivatestheseprofessionalstorecommendthesehospitals-whethertopatientsin need of treatment, individuals seekingtoreference or collaborateon the AMC'smedical research, or students pursuing medical training and education The results allow transparent and detailed understanding of how each AMCis perceived tobeperforming across a range of critical metrics, with insightsthat can be actionable and enable cleartargets for growth.This brandlicensingrates,orunderstandingtheeffectivenessofcommunications. If you want to help build a stronger brand, or if you want to better understandhowto communicate orgainrecognition of achievements of your brand,please contact the Brand Financeteam and Ianytime.Ilook forward to theconversation and helping to build a more successful future for your brand. RankingAnalysis Newleadinghospital:JohnsHopkinsrecognisedastheworld'sstrongesthospital brand,surpassingMayoClinic JohnsHopkinsisrenownedforitsscientificbreakthroughs and its abilityto translate medicalresearch into innovativetreatments,reflectedinhighscoresforofferspatients accesstothelatestclinicaltrials'.Thisisatestamentto itsresearchprograms andnotable investmentin emerging fields. JohnsHopkinsHospitalhasrisensevenpositionsin the Global Top250Hospitals 2025rankingto become the strongest hospital brand.This leapmeans itsurpassestheMayoClinicHealthSystemwhich has held thetopspot forthepasttwoyearsand has dropped two positions to third place in2025. Forexample,in2024scientistsat JohnsHopkinsidentifiedapotential new immune systemtargettoheadoffthespreadofbreastcancercellsThediscovery,centredonawhitebloodcell calleda macrophage, could offeranewtargetforimmunotherapies aimed at destroying cancercells that spread and signal wor