2025年趋势日历

Edito To anticipate the trends of 2025, we must first reflect onwhat 2024 offered. This past year, “Quiet Luxury” and thegrowing phenomenon of “Luxury Fatigue” played asignificant role in shaping the fashion industry. The focusshifted to timeless, minimalist pieces that exuded asense of safety and calm. Monochrome outfits and iconicwardrobe staples flooded our social media feeds,embracing an understated elegance that resonated withconsumers. This report highlights what Heuritech does best: TrendForecasting. For the first time ever, we’re combining our data-driveninsights and fashion expertise to launch the TrendCalendar, a comprehensive guide designed to help ourclients and followers navigate the key trends for theyear ahead. To kick things off, we begin with a reflection on our2024 trend predictions to demonstrate why Heuritech isthe go-to for spotting what’s next in fashion.Trend forecasting isn’t necessarily about discoveringsomething entirely new, it’s about identifying howfabrics, shapes, prints, and colors evolve, gain renewedattention, and take on fresh forms. Looking ahead to 2025, the spotlight will shift fromshapes to fabrics and colors. Expect an emphasis onmixing diverse textures and materials, often with aneco-conscious approach, as sustainability continues toinfluence design choices. High-quality, investment-worthypieces will take precedence, catering to consumers whovalue longevity and craftsmanship. Color trends willembrace a more nuanced approach, with tonaldressing—blending different hues of the samecolor—emerging as a dominant theme. It’s about understanding the cycles of influence andhow they translate from the runway to real life in orderto determine which of these trends consumers willactually wear—and why. Heuritech’s Trend Calendar will provide you with theessential tools to stay aligned and catch trends with astrong estimated growth for 2025. ───INDEX 123─────────Year in Review2024 Summary2025 Trend CalendarJanuary - DecemberKey Takeaways A Year in Review Revisit the standout trends we spotlighted on our platform, alongside highlights from our FashionWeek reports, showcasing some of the most popular styles of 2024. Backed by Heuritech’s tech, these trends captured widespread attention and are set to grow andevolve further in 2025—underscoring our expertise in trend forecasting. A Year in Review -Colors and Prints Tawny Brown Leopard Leopard made its mark in 2024, firsthighlighted as a star trend in ourFW24Fashion Week reportand then featured in theMob Wife theme,published on Heuritech’splatform last August. This timeless printdominated wardrobes, driving a 128% growthamong EU female consumers in Q4. Withanother31% growth forecasted over the next12 months, animal print shows no signs ofslowing down. Tawny Brown emerged as a keycolor in 2024, featured inFrazzledEnglish Women theme,published inNovember. ComplementingPantone’s Color of the Year, MochaMousse, this warm, versatile shadesaw a 14% growth in Q4 and isforecasted to grow another 7%overthe next 12 months +14%in Q4 2024 vs last year +128%in Q4 2024 vs last year Magnitude:MediumCluster:Fluctuating Magnitude:MediumCluster:Rising Star Gingham Gingham made a stylishresurgence in 2024, firsthighlighted in ourLisboa Girl andTradwife themes,posted on ourplatform in June. This playful, girlyprint saw a 9% growth in Q4 and isprojected to grow 4%over the next12 months. +9%in Q4 2024 vs last year Magnitude:SmallCluster:Come Back A year in Review -Shapes Hot Pants Hot Pants, highlighted inThe NewGrind themefrom ourSS25Fashion Week report,saw a 24%growth in Q4.Forecasted to grow8%over the next 12 months, wornwith oversized blazers for anelevated look, or styled with afitted cardigan for a bold,retro-inspired vibe. +24%in Q4 2024 vs last year Magnitude:MediumCluster:Consistent Riser Flat Heel MaryJanes Mary Janes, first featured in ourCoquette themein April andTradwifein June, saw a 65%growth in Q4. Ideal witheverything from midi skirts totailored trousers, these shoesare a must have in anywardrobe.Set to rise another17%in the next 12 months +65%in Q4 2024 vs last year Magnitude:MediumCluster:Rising Star A Year in ReviewWeekend Wanderlust Fresh from the summer break, we introduced the WeekendWanderlust theme at the beginning of September—an aestheticinspired by rugged weekend escapes to the British countryside,filled with hiking and outdoor activities. Key trends like huntergreen, quilted fabrics, and rain boots defined this style. Just weekslater, during the SS25 Fashion Weeks, designers brought their ownpolished takes to the runway. From JW Anderson to BottegaVeneta, hunter green stood out with an impressive 8% runwayshare. According to Heuritech’s data, the Weekend Wanderlust aesthetic ishere to stay in 2025, with quilted pieces and rain boots forecastedto grow by 5% and 25% respectively over the next 12 months. Hunter Green +6% Magnitude:BigCluster:Consistent Riser QuiltedMagnitude:MicroCluster:Flu