The YouGov Recommend Rankings 2022 are based on data collected from members of the public in various markets around the world, using the YouGov BrandIndex tool. The Recommend ranking measures the percentage of a brand's customers who would recommend it to a friend or colleague. The rankings are based on a tracking period from June 2021 to May 2022, and all brands must have been tracked for at least 6 months to be included in the rankings. The scores are representative of the general population of adults aged 18+.
The top 10 global brands are listed, along with the top recommended brands per country and the top improvers per country. The information is proprietary and confidential, and any reproduction or distribution of the materials without the prior written permission of YouGov is prohibited.