1 2目录前言............................................................................................................................................................................4编写团队..................................................................................................................................................................5第一章中国零售行业数字化认知与分析模型..........................................................................................6第二章零售门店技术方案蓝图及门店数字化应用趋势.......................................................................8第三章零售细分业态数字化转型管理思路及案例..............................................................................10专家推荐................................................................................................................................................................26附录1：零售门店数字化方案.......................................................................................................................27用户互动.......................................................................................................................................................28用户触达.............................................................................................................................................28精准营销.............................................................................................................................................39会员管理.............................................................................................................................................58营促销评估.........................................................................................................................................69售后投诉.............................................................................................................................................73增值服务.............................................................................................................................................74导购管理.............................................................................................................................................77用户体验互动....................................................................................................................................79员工赋能.......................................................................................................................................................82员工行为管理....................................................................................................................................82员工发展.............................................................................................................................................91员工优化与排班...............................................................................................................................94灵活用工.............................................................................................................................................99供应链高效................................................................................................................................................101采购计划与销售预测....................................................................................................................101库存管理...........................................................................................................................................121货架缺货补货管理........................................................................................................................124前置仓履约......................................................................................................................................132商品展现....................................................................................................................................................140门店布局与动线管理....................................................................................................................140货架陈列执行..................................................................................................................................146促销与价格标签管理....................................................................................................................153理货管理...........................................................................................................................................164巡店与门店审计执行....................................................................................................................165商品上架A/B测试........................................................................................................................171设施完备....................................................................................................................................................173门店资产运维管理........................................................................................................................173触点管理....................................................