美国无线市场：季度报告

The US wireless market is highly competitive, with increasing customer loyalty and reducing churn being key to growth. This report provides a wireless market update based on data such as carrier satisfaction and consumer brand recommendation over the last seven years. The report also profiles a key in-market group of those planning to upgrade their handset within the next month. The report shows that 18% of the population are in-market and will consider switching their carrier within the next three months. The report also highlights the push and pull factors that drive loyalty, with customer service and network quality being the top factors. The report is a valuable resource for carrier and OEM brands to gain a better understanding of their consumers' upgrading and switching intentions.