The report highlights the importance of CMOs leading change and partnering with CTOs and CIOs to build the necessary ecosystems to gather and respond to data. Google's Amy Copeland emphasizes the need for CMOs to connect business silos and focus on building partnerships beyond the business with an experience-first approach. The report also emphasizes the importance of CMOs leading with data to drive change and making experience a shared focus from the boardroom to the shop floor. Data can give CMOs the backing to make big leaps, but too many CMOs are risk averse despite recognizing the increasing amount of data available.
