Omdia's Trends to Watch 2024 series covers the technology ecosystem, highlighting trends that should be prioritized in 2024. Despite the economic challenges, digital technologies continue to progress, with AI expanding its footprint and commercialization. This brings opportunities but also governance and ethical dilemmas. The increasing cost of capital has turned XaaS into a top enterprise growth strategy, with solutions available as a service pushing the boundaries of imagination. The pandemic and geopolitical tensions have prompted manufacturers to reassess their supply chains and look for de-risking initiatives. Geopolitical factors have become increasingly important in shaping markets, from supply chain considerations to technology transfer embargoes. Omdia analysts have produced an overview of upcoming trends to help businesses navigate the tech landscape in 2024.
