social campaign-Winter Jacket social media plan

adidasaug 22th,2013by social team our mission new productnew winter solution make people activeand link to adidas brand ISSUE WINTER SOLUTION educate ta mining adidas adidas pristine databasefor winter solution (DEC,JAN,FEB)weibo.com(20132) 2013296,156 TA aug 22th,2013by social team adidas pristine databasefor winter solution (DEC,JAN,FEB)weibo.com(20132) adidas adidas pristine databasefor winter solution (DEC,JAN,FEB)weibo.com(20132) adidas pristine databasefor winter solution (DEC,JAN,FEB)weibo.com(20132) aug 22th,2013by social team a.p.d insight adidas a.p.d insightfor winter solution (DEC,JAN,FEB)weibo.com(20132) 15% adidas a.p.d insightfor winter solution 100weibo research +20 Tel/email research why they sport IN winter? 65%14%17%7% aug 22th,2013by social team adidas Opportunity adidas Opportunity-PRODUCT Opportunity-PRODUCT NEW SOLUTION,NEW Experienceon winter sports Make people happy & easyto join winter sports adidas OpportunitiesTO OWN THE WINTER SPORTS Communicationstrategy adidas Communication TA(BY A.P.D) Communication strategy media strategy Communication strategy A.P.D(link to sales);5.0 FORaction Open campaignOCT 15-DEC 15 adidas all in for this winter Open campaignphase-01 adidas 1000 EX A.P.D KOL advice all in(LINK) Open campaignphase-02 adidas last winter this winter(all in app) last winter this winter(all in app) last winter this winter(all in app) last winter this winter(all in app) last winter this winter(all in app) last winterpk this winter(all in app) notice(all in app) Monthly review(all in app) Open campaigncontents-01 Weibo Depth evaluation adidas Weibo Depth evaluationscientist & winter solution WINTER SOLUTION WINTER SOLUTION aug 22th,2013by social team Weibo Depth evaluationscientist TO sports ta KOLTAADIDAS Open campaigncontents-02 OWN weibo winter topic adidas Own winter topicon weibo Open campaigncontents-03 offical weibo nteractive adidas &demo SALES LINK SLOGaN aug 22th,2013by social team &demo SLOGaN O2o campaignOCT 15-DEC 15 adidas WINTER SOLUTION WINTER 2013 rules ADIDASwinter solution aug 22th,2013by social team O2o campaignphase-01 adidas 100 EX A.P.D KOL adviceTA: EX A.P.D + open campaign sales list O2o campaignphase-02 adidas own the street ON wechat 5.0 Start own the street ON weibo own the street ON weibo social sharing ONE SHOT OR SHOCK=1000 MILES own the street Wechat realtime data &Weibo realtime dataLink toOOH dashbord &digital site(On @adidas weibo site) aug 22th,2013by social team social sharing who is in Celebrity social sharing who is in Sports kolcrossover kol topic demo ##523°826.33 N 113°19 9.58 E ##51°3318.12 N0°6 34.65 W topic demo @183cm68kg3500 7*12 real time marketing O2o campaignother weibo contents Events topic ending eventsDEC.15 WINTER SOLUTION Weibo cost Carat socialManufacturing Solutions