The report highlights the importance of simplifying the patient financial experience in hospitals to improve system efficiencies, cash flows, and overall patient satisfaction. The author argues that hospitals are currently overcomplicating the process and pushing against the reality of how healthcare consumers want to engage with them. The report cites statistics from the 2018 Gallup Poll, Mad*Pow, and Instamed, which show that patients are concerned about healthcare availability and affordability, and that they would consider switching providers if their payment experience were easier. The author suggests that hospitals should let go and let their patients lead the way, and that patient-centered healthcare will be increasingly important as we transition into value-based payment models.