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This guide provides a comprehensive overview of how to prepare for and maximize your performance during Prime Day, one of the most important and influential digital sales events of the year. The guide covers pre-Prime Day preparation, including creating a detailed campaign that spans the entire marketing funnel, from brand awareness to day-of tactics to retargeting. It also includes a Prime Day readiness checklist to help ensure that you stay on track to success. The guide emphasizes the importance of viewing Prime Day as a six- to eight-week event, rather than just a two-day sales event, and provides tips for maximizing your performance during the event.