东盟最有价值和最强品牌300强2023年度报告

The Brand Finance ASEAN 300 2023 report ranks the most valuable and strongest brands in the Association of Southeast Asian Nations (ASEAN) region. The report includes a ranking analysis, sector analysis, and insights on sustainability and brand guardianship. The report also features brand spotlights on UOB, Singtel, Giti, PETRONAS, and RHB. The report highlights the importance of leadership for ASEAN brands and the role of soft power in nation branding. The report also discusses how brands can bridge the sustainability gap between stakeholder perceptions and actual sustainability performance. The report concludes with an interview with Wee Ee Cheong, Deputy Chairman and Chief Executive Officer of UOB, and Lian Pek, Vice President of Strategic Communications and Brand of Singtel.

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