PwC's 2023 Cloud Business Survey found that 78% of respondents have adopted cloud to some level in most or all parts of their business, but more than half have not realized the desired outcomes such as lower costs, greater resilience, and new revenues. A lift-and-shift approach to moving to the cloud, which involves moving exactly what a business is running on its own servers onto cloud services, is not enough to make a difference. Businesses can miss out on opportunities by only using public cloud services. Today, businesses are looking at specific workloads and choosing appropriate cloud services to fit, assessing each workload through a set of metrics including cost, data sovereignty, security, compliance, and so on. Steady workloads work better in private clouds, but projects or data processing may be better suited for public cloud services.
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