The 2022 National Prospective Student Survey found that prospective students are looking for flexible scheduling, digital coursework options, and shorter degrees or certificates. However, they are also facing economic uncertainty and concerns about job prospects after graduation. This has led to a challenging time for higher education institutions, as they must compete with a range of options and interests. The pandemic has also exacerbated critical gaps in preparation, with many potential students not feeling prepared for postsecondary academics or independent living. The survey examines the factors that are important to prospective students when considering where to apply and enroll.
