2022年营销报告和2023年展望

The Mediaocean 2022 Market Report and 2023 Outlook provides insights on marketing trends and advertising investments for the coming year. The report is based on data gathered from over 600 leaders in advertising agencies, tech companies, and media providers. The insights include complications in the relationship between marketers and social media, the potential for upper-funnel advertising to outperform investment expectations, trends in TV ad spend, brand safety concerns, and secular trends in the industry. The report concludes with a methodology and a list of about Mediaocean.

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