Ogonblick Brand Book北欧时刻集合店品牌手册

北欧时刻 品牌介绍 STORY OVERVIEW引言故事 Northern Europe owns simple natural scenery, unique minimalist design andcomfortable lifestyle. Nordic people love staying close to nature, love the pureand simplified life and cherish every moment with their family. They enjoy thecomfort and pleasure during their lifetimes, feeling the lifestyle aesthetic inNordic design. They are hailed as the happiest people in the world. 北欧拥有纯朴自然的风光，独特的极简设计，舒适惬意的生活方式。这里生活的北欧人，他们喜欢亲近自然，热爱简单纯粹的生活，珍惜每个与家人相处陪伴的时刻。他们享受着时光带来的安逸愉悦，感受着北欧设计中的生活美学。他们被誉为世界上最幸福的人。 BRAND ORIGIN 品牌起源 The natural scenery, cultural environment, lifestyle and aesthetic spirit of north-ern Europe deeply attracted the founder of the brand, and inspired his innerpursuit. He hopes to share the happy life concept with each family and moreand more people. In order to integrate Nordic aesthetic design into the prod-ucts better, the founder cooperates with Cristiano Pigazzini and Alexis, two localdesigners from northern Europe, to create a brand integrating nature into life. 北欧的自然景色、人文环境、生活方式和美学精神深深地吸引着品牌创始人，启发了他内心的追求，并希望把这份洋溢着幸福感的生活理念传递给每个家庭，分享给更多人。为了更好地把北欧美学设计融入产品，创始人与 Cristiano Pigazzini 和Alexis 两位来自北欧本土的设计师携手合作，契合共同的愿景，致力打造一个将自然与生活融合的品牌。 BRAND SYMBOL品牌符号 The Swallow symbolizes diligence and wisdom. They build their own nestspiece by piece. In northern Europe, we hope that you can build your warm anddelicate home like the Swallow. Therefore, we choose the Swallow patternwhich is easy to be recognized as the distinct brand symbol. 燕子象征着勤劳与智慧，它们会一枝一木筑造自己的小巢。北欧时刻希望大家像燕子一样，把我们的好物带回家，一点一滴用心营造温馨而精致的生活空间。因此我们选用易于辨识的燕子图案作为独特的品牌符号。 WHAT ? THE ORDINARY DAYOF SWEDEN源于瑞典的日常生活 “ogonblick”是北欧瑞典语，意为“Moment”时刻，源于瑞典斯德哥尔摩，以时刻享受北欧生活为品牌理念。以服饰、家居、餐饮、文化体验为产品核心，倡导自然环保，优选材质，融合北欧设计美学，贴近生活气息，为顾客打造全新体验式购物场所，同时把源于瑞典日常生活的幸福感传递给大众。 “Ogonblick” means “Moment” in Swedish. The brand originated from Stock-holm, Sweden, with the brand concept of enjoying the Nordic life in everymoment. We advocate environmental protection and prefer quality materialsthrough series of products focusing on fashion & accessories, home ware, food &beverage and cultural experience. It integrates Nordic aesthetic design into theproducts and ordinary life to create a new experiential shopping space forcustomers with the happiness from Sweden. BRAND CONCEPT品牌理念 Ogonblick takes moments as the source by combining with the brand conceptof enjoying the Nordic life in every moment. We divide the day into five keymoments: Morgon (Morning), Dag (Day), Eftermiddag (Afternoon), Skymning(Evening) and Natt (Night). According to different moments, we develop variouskinds of quality goods to improve your quality life in every moment and bringmore considerate company for everyone who loves life. ogonblick以时刻为源点，结合时刻享受北欧生活的品牌理念。我们将一天划分为五个重要的生活时刻：晨曦、白昼、日斜、落霞，夜阑。根据不同时刻研发多品类的生活好物，以提升每个时刻的生活品质，为热爱生活的你带来更贴心的陪伴。 Evening Morning Afternoon Night Day Warm温馨烛光之下，餐桌之上，与家人共进晚餐 Pleased惬意日落时分，给自己一杯咖啡放松享受 Simple简约别致衣饰，淡雅妆容开启完美一天 Considerate贴心客厅到书房，每处角落都有好物陪伴 Comfortable舒适香气浮动的卧室，柔软寝具助眠入梦 品牌广告语 Enjoy Nordic Moment享 受 北 欧 时 刻 首选环保优质材料运用对自然友好的制造工艺 BRAND POSITIONING品牌定位 With the brand positioning of integrating the ordinary life in Sweden andstaying close to nature, Ogonblick selects eco-friendly and quality materials,and uses green manufacturing process to provide the public practical andrecyclable goods with unique aesthetic design in every moment of their won-derful lives. ogonblick 以亲近自然和融合瑞典的日常生活为品牌定位，首选环保优质材料，运用对自然友好的制造工艺，为大众提供独具美感和实用的生活好物，时刻陪伴在顾客的每个美好生活片段中。 BRAND IMAGE 品牌形象 融合北欧美学元素与自然惬意的生活方式 Following the Scandinavian style, Ogonblick takes nature, simplicity, harmonyand beauty as its brand DNA to build a Nordic aesthetic lifestyle brand. Back tonature, inspire people's pursuit of quality life, Ogonblick will bring warm andhappy feelings to the customers. BRAND DNA 品牌基因 ogonblick遵循斯堪的纳维亚风格，以自然、简约、和谐，美好为品牌DNA, 构建一个北欧生活美学品牌。回归自然本质，启发大众对生活品质的追求，并带给顾客一份温暖幸福感。 Scandinavian Style 斯 堪 的 纳 维 亚 风 格 北 欧 时 刻 坚 持 自 然 与 艺 术 结 合 的 原 创 设 计 OGONBLICK ALWAYS INSISTS ON THE ORIGINALDESIGN COMBINING NATURE AND ART 设计出有温度和独具北欧美感，并符合人们生活习惯的高品质产品。 To design high-quality products with warmth and unique Nordic style, and in linewith people's living habits. DESIGN CONCEPT设计理念 DESIGN TEAM 瑞典设计团队 Note Design is a Stockholm-based design studio founded in 2008 and dedicat-ed to architecture, interior design, products, graphic design and so on. It hasparticipated in Milan International Furniture Fair and some internationallyrenowned design exhibitions. In 2018, it won the design award in SwedenSalone del Mobile. Note Design has always been keen on paying attention to nature, environmentand creation. During the cooperation with Ogonblick, the designers transformordinary life in Sweden into design and space by exploring and digging into theunique charm of each item and bring high-quality life experience with warmthfor the public. Note Design 是来自瑞典斯德哥尔摩的设计工作室，成立于 2008 年，致力于建筑、室内、产品、平面等设计领域。多次参加米兰国际家具展及一系列国际知名设计展，并于 2018 年荣获瑞典 Salone del Mobile