Ogonblick Brand Book北欧时刻集合店品牌手册

Brand Profile北欧时刻 品牌介绍 北欧拥有纯朴自然的风光，独特的极简设计，舒适惬意的生活方式。这里生活的北欧人，他们喜欢亲近自然，热爱简单纯粹的生活，珍惜每个与家人相处陪伴的时刻。他们享受着时光带来的安逸愉悦，感受着北欧设计中的生活美学。他们被誉为世界上最幸福的人。Northern Europe owns simple natural scenery, unique minimalist design and comfortable lifestyle. Nordic people love staying close to nature, love the pure and simplified life and cherish every moment with their family. They enjoy the comfort and pleasure during their lifetimes, feeling the lifestyle aesthetic in Nordic design. They are hailed as the happiest people in the world.STORY OVERVIEW引言故事 北欧的自然景色、人文环境、生活方式和美学精神深深地吸引着品牌创始人，启发了他内心的追求，并希望把这份洋溢着幸福感的生活理念传递给每个家庭，分享给更多人。为了更好地把北欧美学设计融入产品，创始人与 Cristiano Pigazzini 和Alexis 两位来自北欧本土的设计师携手合作，契合共同的愿景，致力打造一个将自然与生活融合的品牌。The natural scenery, cultural environment, lifestyle and aesthetic spirit of north-ern Europe deeply attracted the founder of the brand, and inspired his inner pursuit. He hopes to share the happy life concept with each family and more and more people. In order to integrate Nordic aesthetic design into the prod-ucts better, the founder cooperates with Cristiano Pigazzini and Alexis, two local designers f rom northern Europe, to create a brand integrating nature into life.BRAND ORIGIN品牌起源 BRAND SYMBOL品牌符号燕子象征着勤劳与智慧，它们会一枝一木筑造自己的小巢。北欧时刻希望大家像燕子一样，把我们的好物带回家，一点一滴用心营造温馨而精致的生活空间。因此我们选用易于辨识的燕子图案作为独特的品牌符号。The Swallow symbolizes diligence and wisdom. They build their own nests piece by piece. In northern Europe, we hope that you can build your warm and delicate home like the Swallow. Therefore, we choose the Swallow pattern which is easy to be recognized as the distinct brand symbol. WHAT IS ? THE ORDINARY DAY OF SWEDEN源于瑞典的日常生活“ogonblick”是北欧瑞典语，意为 “Moment” 时刻，源于瑞典斯德哥尔摩，以时刻享受北欧生活为品牌理念。以服饰、家居、餐饮、文化体验为产品核心，倡导自然环保，优选材质，融合北欧设计美学，贴近生活气息，为顾客打造全新体验式购物场所，同时把源于瑞典日常生活的幸福感传递给大众。“Ogonblick” means “Moment” in Swedish. The brand originated from Stock-holm, Sweden, with the brand concept of enjoying the Nordic life in every moment. We advocate environmental protection and prefer quality materials through series of products focusing on fashion & accessories, home ware, food & beverage and cultural experience. It integrates Nordic aesthetic design into the products and ordinary life to create a new experiential shopping space for customers with the happiness from Sweden. Art &Experience文化体验Food &Beverage餐饮Home家品Fashion &Accessories服饰CulturalExperience文化体验Food &Beverage餐饮HomeWare家品Fashion &Accessories服饰 ogonblick以时刻为源点，结合时刻享受北欧生活的品牌理念。我们将一天划分为五个重要的生活时刻：晨曦、白昼、日斜、落霞，夜阑。根据不同时刻研发多品类的生活好物，以提升每个时刻的生活品质，为热爱生活的你带来更贴心的陪伴。Ogonblick takes moments as the source by combining with the brand concept of enjoying the Nordic life in every moment. We divide the day into five key moments: Morgon (Morning), Dag (Day), Eftermiddag (Afternoon), Skymning (Evening) and Natt (Night). According to different moments, we develop various kinds of quality goods to improve your quality life in every moment and bring more considerate company for everyone who loves life.时刻享受北欧生活BRAND CONCEPT品牌理念 MorningDayAfternoonEveningNightSimple 简约别致衣饰，淡雅妆容开启完美一天Considerate 贴心客厅到书房，每处角落都有好物陪伴Pleased 惬意日落时分，给自己一杯咖啡放松享受Warm 温馨烛光之下，餐桌之上，与家人共进晚餐Comfortable 舒适香气浮动的卧室，柔软寝具助眠入梦 Enjoy Nordic Moment享受 北欧 时刻BRAND SLOGAN品牌广告语 ogonblick 以亲近自然和融合瑞典的日常生活为品牌定位，首选环保优质材料，运用对自然友好的制造工艺，为大众提供独具美感和实用的生活好物，时刻陪伴在顾客的每个美好生活片段中。With the brand positioning of integrating the ordinary life in Sweden and staying close to nature, Ogonblick selects eco-f riendly and quality materials, and uses green manufacturing process to provide the public practical and recyclable goods with unique aesthetic design in every moment of their won-derful lives.首选环保优质材料运用对自然友好的制造工艺BRAND POSITIONING品牌定位 BRAND IMAGE品牌形象 融合北欧美学元素与自然惬意的生活方式 给予热爱生活的人群一份温暖幸福感ogonblick遵循斯堪的纳维亚风格，以自然、简约、和谐，美好为品牌DNA, 构建一个北欧生活美学品牌。回归自然本质，启发大众对生活品质的追求，并带给顾客一份温暖幸福感。Following the Scandinavian style, Ogonblick takes nature, simplicity, harmony and beauty as its brand DNA to build a Nordic aesthetic lifestyle brand. Back to nature, inspire people's pursuit of quality life, Ogonblick will bring warm and happy feelings to the customers.BRAND DNA品牌基因 斯堪的纳维亚风格Scandinavian Style To design high-quality products with warmth and unique Nordic style, and in line with people's living habits.OGONBLICK ALWAYS INSISTS ON THE ORIGINAL DESIGN COMBINING NATURE AND ART北欧时刻坚持自然与艺术结合的原创设计设计出有温度和独具北欧美感，并符合人们生活习惯的高品质产品。 DESIGN CONCEPT设计理念自然简约原色环保美观舒适NaturalOriginal ColorEnvironmental ProtectionBeautyComfortSimplicity Note Design 是来自瑞典斯德哥尔摩的设计工作室，成立于 2008 年，致力于建筑、室内、产品、平面等设计领域。多次参加米兰国际家具展及一系列国际知名设计展，并于 2018 年荣获瑞典 Salone del Mobile 设计大奖。Note Design 热衷关注身边的自然与环境，且热爱创造。在与ogonblick合作期间，他们探索和挖掘每件物品的独特魅力，把瑞典的日常生活转化到具象的设计和空间里。带给大众一份有温度和高品质的生活体验。Note Design is a Stockholm-based design studio founded in 2008 and dedicat-ed to architecture, interior design, products, graphic design and so on. It has participated in Milan International Furn