权力转移—改变娱乐和媒体行业

Perspectives fromthe Global Entertainment&MediaOutlook2021-2025Power shifts:Altering thedynamics of theE&M industrypwc About this reportGlobal Entertainment & Media Outlook.Now in its 22nd year, the Outlook is thepremier source of information and insight into the evolution of this dynamic, diversemostdramaticshiftsinthehistoryoftheglobalentertainmentandmedia(E&M)ecosystem, our two-step approach has remained consistent. First, we collect andour collective expertise in order to generate new perspectives and insights.The process begins with our comprehensive five-yearto a strong rebound this year and a return to continuedforecasts of consumer and edvertising spending for 14growth above global GDP over the coming five years.segments scross 53 territories. As in previous years, oureipe jo Aee Bupuedxe-jeae eur rer ejoy [e.jue eulpe seeur Aey eur peroeaxe sey se dxe jo eer [eqoj6experiences plays in consumers' lives is set not just todevelopments embedded in this raw data and layered inendure but to strengthen over time.their own ob servations and experiences, creating a uniquebody of intelligence that companies across the industryFor all of us on the PwC industry team, writing this reportcan use as the basis for action and strategy anywhere andis one of the highlights of our year, The reason2 It bringseverywhere in the world.us a unique annual opportunity to share, compare andThis year, not surprisingly, the twin forces induced bydevelop new insights and forge stronger connectionsacross segments and territories, Eaoh year, the feedbackCOVID-18economic disruption and powerful shiftsshows that the report helps you do the same, If you'd likein consumer behaviourchallenge our underlyingto learn more about how our findings and thinking can helpassumptions and frame our insights, In 2020, the pandemicyour business, contact your local PwC team (see page 24)triggered the sharpest contraction in overall E&M revenuesor reaoh out to either of us, As ever, we look forward toin the history of this researoh, And it accelerated changeshearing from you.in consumer behaviour to pull forward digital disruptionand industry tipping points by several years, In 2021, thosetipping points morphed and ooalesoed into power shiftsthat are rapidly reshaping the indlustry.These shfts cocur virtually wherever you look in theE&M eoosystem, The oommon diriving foroe is ohangesin oustomar behaviourpropelled by deap-seatedmagatrends, newly aoquired habits and the disruption ofthe pandemio., Whether it's box-offise revenues shifting totapping into vast new audienoss, regulators taking on BigTeoh or studios losing ground to star individual produoerswho ink massive deals with streaming platfoms, thsinternal dynamios of the industry oontinue to shift.Werner BallhausWilson ChowGlobal Entertainment &Global Teahnology, MediaAnd yet the volatility masks a oertain stability. HoweverMedia Industry Leaderand Taleoommunioaticnsasymmetrio the pandemio's impaots an the segments, thePartner, PwC Gormany(TMT) Leaderforeoast for revenues at an industry level remains robust.wernsr.ballhausapwo.oomFartno, PwC ChinaThe pandemi-induoed oontraotion of 2020 is giving waywilson.wy.chowon.pwo.oom ContentsIntroduction: Power shifts 2021022.Macro shifts: Powered by disruption603.Sector shifts: Access booms, ads hold firm06consumer spending recovers4.Generational shifts: Creators and youth will be served605.Business model shifts: The streaming wars116.Location shifts: Meeting consumers where they are147.Portfolio shifts: Returm of the megadeal178.Regulatory shifts: The pushback on platforms199.Conclusion: The future on fast-forward21Methodology and definitions22Use and permissions23Globa/Entertainment&Media Outlookterritorycontacts24Contributors26 Introduction:Power shifts 2021Forentertainmentandmediaadvertisers and publishers, between governments andcompaniesaroundtheworld,companies, between the giant globsl platforms andthepast 18 months have beenaeverybo dy else.periodof remarkableuncertaintyandchallenge.Thewell-knownbusiness models and in the relative strength of participants,altering the way thet profits are created and providingforcesthatwerechangingourthe impetus for transactions smell and large. As a newworld-digitisation,globalisation,equation emerges for creating value, sustaining outcomesdisruption,shiftingconsumer habitseep er jo Buipuesepun deep esn Buipinq puetrends, technologies and behaviours is needed to shedanddemographics-wereamplifiedlight on the path forward.byapowerful newone,thefirstCommon threadsglobalpandemicinacenturyThere are some common threads amid these power shifts.First, it's vital to meet consumers where they are now andNavigating a world of asymmetriesonline, on mobile devices, at home, aind at the time andAmid the sob ering reality that the world will continue toplace of their own choosing, Second, because we live in anstruggle to bring COVIC-18 under control, what had been 88ge of near-constant discontinuities, we can't assume thateeeq u