2022年信任晴雨表

Global ReportEdelmanTrustBarometer20222020Edelman 2022EDELMANTRUSTBAROMETERAnnual online survey in its 22nd yearMethodologyFieldwork conducted: Nov 1 Nov 24, 20212836,000+1,150+ndcnescountriesrespondentsrespondents/countryMalevsiaGLOBAL AVERAGES ver based on the numbeBeA yoae peeuns seuuno2 JoGLOBAL 27 ooes not include Nigeria*a, Sauc Araoia, S. Arrics and ThailanoGLOBAL 24 Not asked In China, Russla, Tha land(n=31,05n): half-s.amplc: g ohal ganeral orlre popilarion +/- 0 R%,27 m3rket global dat8 margin or error. General popu ation +/- 0.6%(n15.525)ountry-specific rcata margin nt armor Srneral ponuiatinn +/. 2 9%(n=1,150): halr-sample +/- 4.1% (n=575)/n sny goba/everages b6cas6 22YEARSOFTRUST01'02'03'040506'0708601011RisingFall of theEarned MediaU.S.A 'Person LikeBusinessYoung PeopleTrust irPerforranceBusiness MustInfluence ofCelebrity CEOMorg CrecibleCompanies irShifts fromMe' EmergesMore TrustedHeve MoreBusinessandPartner WithNCOSEurope SufferAuth critiesas CredibleThenTrust inPlummetsTranspsrencyCovernment toAdvertsingT rust Discountto PeersSpakespersonGovernmentBus nessEssentiel toRegain Trustand MedisTrus?1213141516171819°2021"22Fall ofCrisis ctBusinessTrust isGrowngTrust inThe BsttleTrustTrust:BusiressThe CycleGovaramentI eadershipto l esdFssential toInequ alityCrisisfor Truthat WorkCompeterceMost Trustedand =th icsof Distrustthe DebateInnovationof Tru stfor Change GOVERNMENTANDMEDIAFUELA CYCLEOF DISTRUST TRUST DECLINES FOR GOVERNMENT AND MEDIA;BUSINESS STILL ONLY TRUSTED INSTITUTIONPercent trustGlobal 27 strus:Neutralsru(60-100)Change, 2021 to 2022[1-49](50-59)IN MAY 202061GOVERNMENTMOSTTRUSTED595250Global11656262560+2-1BusinessNGOsGovernmentMediaGovernment BusinessNGOsMedia2022 E delm an Trust Barom eter. TRU/_IN S Balow Is a Ilst ot Institurticns. For cachGeneral popul3ticn, 27-mkt avg.tce 4 bnx, trus2020 E delm an Trust Barom eter Spring Update. TF IJ4 box, trust. General population, 11-mkt avg GLOBAL 24 Not asked n China, Hussia, ThaiandGOVERNMENTANDMEDIASEENASDIVISIVEPercentwho sayThese institutions are...Gap,d.fference Detweeiun.ifying force vs-12pts-11pts14pts21pts口a dividingd/viding forcea unifyingforce in societyforce in society4850464536353129GovernmentMediaBusinessNGOs2022 E delm an Trust Barom eter. [ NS[_PFR_DIM In tninlding al:ol.t whydescriptions. 11-pcint scale; top 5 box, pcsitive; bcttom 5 box, negative. Qiue stions askec of half cr the sample. General p-opulation, 24-mkt ava. Data not colected in China, Russia snd Thailand NEWSSOURCESFAILTOFIXTHEIRTRUSTPROBLEMPercent trustGlobal 22Search enginesTraditional mediaOwned mediaSocial mediaJistrustNeutralTnustChange, 2012 to 202259574337Change,.582012 to 2022Least-trusting countrlesU.S.Russia35S.Kores2447Russia26Francefor each sourceAustraliaGermanyf9JapanCenade20Jepan47S. Kores, U.S.43U.S.21dl cf hal nf thr: sam nlr: (oe for gqeneral news and information? 9-point scalerom 2012-2015,*Cnline Search Engines* were include d as a media type. In 2016, this was changed to *Search Engines. FAKE NEWSCONCERNSATALL-TIMEHIGHSPercentwhoagreeChange, 2021 to 2c22I worry about false informationorfake news being used as a weapon828080787676737271676564 64 63Global 2776 GLOBAL 24 Not asked n China, Hussia, ThaiandGOVERNMENTNOTSEENASABLETOSOLVESOCIETALPROBLEMSPercent who say each is a strength of institutionsTake a leadership roleGet resultsCoordinatecross-institutionaleffortsSuccessfully executeplans and strategiesto solve societalproblemsthat yield results65Majority do notseeas strength55555750%48454442BuslnessNGOsMedlaGovernmentBuslnessNGOsMedlaGovernmentareas of strength cr veakness. 5-point scale top 2 bcx, strength. Q)uestion asked of half or the sample. General populaticn, 24-mkt avg. Data not ccllected in China, Russi3 and Thaland2022 E delman Trust Barom eter. CMP ARF [lN S] Thinking ahoit [instih:tio 2021 Edelman TrustBarometerSpring Update: A World in TraumaSPRING 2021:NSTITUTIONSFAILING TOADDRESSEXISTENTIALCHALLENGESPercent who sayGlobal 13Nol ssksd in ChinsInstitutionsarenotdoingwell on.....theirpandemic response...climatechange solutions69658966Majority say each is57090958not doing well50%BusinessNGOsGovernmentMediaBusinessNGOsGovernmentMedia2021 E delman Trust Barom eter Spring Update: A World in Trauma. P =F10 SOCIETALFEARSPercent who worry about...00ON THE RISEChango, 2321 to 2C2285757165572022 Edelman Trust Barometer. EMO. ≤urJob lossClimateHackers andLosing myExperiencing(net)changecyber-attacksfreedoms asprejudice orSpecitically, hcw much do you wory about each or thoa citizenracismto half ot thc saole Gcncral papulationWOIF)-mktavgnization(QM3/1) Jab loss is a nnt ot attribiutes 1-s, 5, and22-2411 CYCLEOEDISTRUSTTHREATENSSOCIETAL STABILITYDIVISIONBUSINESSGovernment and media feed cycleof division and disinformation for votesClimate changeCiseriminationand clicksSOCIETALGOVERNMENTINSTABILITYMEDIANGOs and business pressured to takeJob losson societal problems beyond their abilitiesIncorrie inequalityNGOs BETRAYEDBETRAYEBYMYBYMYGOVERNME