ALMEETSCONSUMERINSIGHTSWelcome to the era of AiCiMay 2022Emma HuffAllen BondeIPSOSVIEWSGAMECHANGERSIpsos EXECUTIVESUMMARYAlcl platforms harness data from multiple sourcesAl and data-mining algorithms to uncover predictivesearch, survey, and more) and apply advjust market research and customer insights groups.2 THEFUTUREOFCONSUMERUNDERSTANDINGXF XK (E) YRKE XRKShah,nddsdsa a k?SCIENCE88KNOW-HOWTECHNOLOGYs gvek3 1 IHYBRIDAJCI AThe teams rmaniaging data are oftenstu sxi Ir2g (2b (wa tarhba A:lghlktrz Fstza/ss talx. Ha Ere tAd ha Sas sIsn ni1 ti, tl (a/ IsuaF; k MIMtua (Gn u)zies ixchtw sirrwr w (awe. c,Thutat. VF1 71IIF 4: AICISUPPORTS USERS INA GROWINGNUMBEROFROLESACROSSBRAND,SGHTSANDPRODUCTTEAMSn XaKXx (XaX>t tt trt:> s(t)s × raw1 Vx tptKK (icYe12 YaxXiks*/s (1okvs Xs: t*FIx "blwDMARKET INSIGHTS9r1 PRODUCT AND INNOVATIONKKY Xx re r raSDCIALMONITORINGAGENCIES1SOCLALLISTENNGV:(ar (:t:ru1Fk ar1a:t nv tir1Iwva hrd ht,a 1l s 1at I.pzalk 1aKetfa'sa h Bns, -l :hdr; Isnah tlshr:ralrsshkdAI-ENABLEDCONSUMERINTELLIGENCESocial cata is a gold mine of innovation opportunities-Prrasdenacks and ideas online.RIPS: E,S 1 NEFTS (TS UF GH: HDWCANBRANDSMAKE2A AM000T2 GXAYX IX BX K= K2S 1IXIY11x1TKI00000000ALIGYSsa tah 22a,th Fvwhile social media and carporate marke ting tearnsano10 IP5:5 /FI,5 1.VNFTS (45.VF I3G:. VF1 7113IIMF 4F3FA1 1 AS AI GOES MAINSTREAM,HOW SHOULDPICKYOURPATHTOAICIBASEDONORGANIZATIONALMATURITYPLUSKEYUSECASESYh 2x :rT8I F13F, 1S REFERENCES1s af.52512)rsrttI Dah"53 415,232.ABOUT SYNTHESIOIrmall;ence Cu'Synt1sin wes 'aindrd n 208 and ran afliss in kew werk, ParisLtn1, sirgpa.an Drussuls.WWW.SYNTHESIO.COMKPSCSWASINNEFTSTTASLNFH+VFES S13MFI ASS-T8IFE3UFAS 1G AIMEETSCONSUMERINSIGHTSWelcometotheeraofAiCiAUTHORSEmmaHuff ContentMarketingManager,SynthesioAllenBondeChief MarketingOfficer,SynthesioThe IpsosViewswhitepapersareproducedbytheIpsosKnowledgeCentrewww.ipsos.com@lpsosGAMECHANGERSlpsos