2022年社交媒体趋势报告

SOCIALMEDIATRENDS2022ARNAUDVANHEMELRYCKGLORALSOCIAL&PERFORMANCEDIRFCTORDIMITRICOLOGNEOgilvyHEADOFMEDIA LIKEANOTHER2020, BLTVERTICALLYCARVED OUTContentsTiT:wasa Ye dsiCHr e--cCuh'sanventKay Taa laustovtsrsdir Whst we've seenTikTok daily use hasskyrocketed in 202land theplatformis nowcastingashadowoverthebig names.TIKTOKMADEMEDOTTThe dazzling infldence over contentstorytelling,creators and commercerwnks*Arth:OCWLNLOATRMOOSES tewrloschgkobalVhv it melten; in 20r22TikTok's astronomicgrowthwillundoubtedlycontinue to impact socialmedia communicationin several ways:2 nll=iTLINEBUNTENTTsst=r or.aseare: a Lrzer th: sitz2: sr s5srsea tatentyandSO0ALVCDATN2S20e2CEGNTSLWCINTMGOG Whst we've seenA boostof developmentsandaudienceadoptioncan kickstarta SocialCommercebreakthroughin22SELL MEMOREThe newopportunitiesof Social CommerceA.tsZ1tspping laz: Getting social commercerightuhat wf've eenNot justabottomfunnelplaycaraddoncastadnrtrr;nhnMaruitarswsMe eu:Omni-presenceowsoxtalpaus of53.2%alotaO0ALVCDTN2S20e2 Whet weve soonClubhousehasaccelerated the adoptionofaudio content,but not onlyTHE POWERwighn:OF AUDIOHowsound andmusic haveelevated social content1rthapxr t p:a tas k7/tp + (* ng I4;0: CaseWhy it mattor n 2022a juicy cpportlnity te attractTHEREBIRTHOF SOCIALCOMMUNIIESTapping into viral music hits onpkatlorrns suct as TikTuk willbring rncr ertxdt and allentionFLA CWIRNIIL:0 = X ( >PC 06Hn: Vulat we've seenWhv imatrera in2022Socialmedia communitiesInvestinginbuilding socialofferopportunitiescommunitiescanbenefitto provide added valuebrands inseveralwaystotheirmembersra:sydssdg:alrstrg=12w=Id/: JSIP<t/8(BL 11/PXV.prelersncrsok, Cn sCrhatt Th,ss=mird ieed2neravaleCartaneratertienmgrowensrtafwit avedtta esrinyara Ered金uppcr25 5.125-+iw,1l -croad-saurdlrgS00RL VCIARTECN252(e2:MH%S )X 00 Vohyimeuer2022Emergingplatformsareofferingcomnunitiesnewwaysto existCwitchIafxh(ssdt:Ascr) 1AnVENTER:mDiscordMETAVERSEaTrgdgaicanartasDhssditIrtwrtotkan.Cka:tede.w.25cvMore than an escapeSTRAVAw.swwwswtswroute fromrealityCaseBURSCREY - 5/s 2D21 Shswad4FLAINNIIL Whtsl wevt ssshal wn:vc xcnThe groundworkThe metaverse unlockshas been laidnew business opportunities(and organisational challcngcs)Audaen emk s tFspartefanhanoedI's- s1.ra/ele IhS00RL VCIATECN252(e2Ce _ X (tiA >ViT (sHn:CEGNTSIWCINTMOO hetweve seerAprimerforbrandsexploringthemctaverseCULTURECREATORSHow socialmedia becomesthefabric of newculturaltrendsCaseeh.er sags.+T:=dar dnab rD Vihat we've seenWhy i rrat:or in 2022Social media hastheBrandsshould shiftpower of being the fabrictheirfocus from plannedofnew culturaltrendstoreactivecontenttoembrace culture41=44±xWhen brands participateCaseembraces them Whet we've seenThe question is no longerif youi should parter withinfiuencers,buthowSUPERCHARGINGINFLUENCEComing of age &keeping up pace Kehy il moll r 79Whatelseisthere?ta2l ahig11= dA1stwhl: r= il r ssnaTi houd:b.Why it matters in 2022MorethanjustorganicTikTokplay:infuenceworksbestwhenintegratedintothe wider mix.msitpst DD narcwting2Jaks lo ta312A.tatte1-aduzat rg, ind unpacinga strweg:T2T.112retfisl,d+.isi +i +-Ceserlenss n the 1tweCon, Itspped2S00RL VCIATECN25(e2Ce *+ X (L >rC Hin:: TAKEAWAYSContributors: Formore informationpleasereachouttoOgilvyarnaud.vanhemelryck@ogilvy.comhttps.//www.ogilvy.com