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ConfidentialandProtectedbyCopyrightLaws劥❡ᄩ⥂㺙䎇「ⵌ晜勉岁⥂䫡⚥㕂霆ⵚ碫APP⴯倝⚁곿ⴔ區2022 2022/1/282慨〄猰䪮♸⴯倝崞⸂ⴔ區倰岁尢䋕霹僈lⰻ㺂务獴⸓䎾欽畮侨䰘㥵劢⸈暵ⵆ霹僈㖲僽勻彂✵僒錜尢䋕䧴僒錜荈剣侨䰘կl尢䋕鸑鵂㢴ꅾ侨䰘彂岤Ⰶ皾岁垷㘗䲀皾ⴀAPP崞駟遤⚹䌐⸔⟱⚌䘯鸟✫鍒䋑㖞կl尢䋕ⴔ區곭㚖Ⰼ꬗ծ遤⚌够ⴔ絈荝ծAPP佐䔶ꆀ넞⸔⸂⟱⚌峯㻋䋑㖞㖑⡙⿺饋麤〄㾝馋⸷կⴔ區㹁⛐⿺ⴔ區薴殶ⴔ區㹁⛐♸ⴔ區倰岁lⴔ區ⰻ㺂务涸餴俱ㄤ侨䰘勻彂✵㼆遤⚌Ⱆ䒓⥌䜂涸ⴔ區ծ㼆⚌ⰻ餴帿➃㡦ㄤ湱Ⱒ⟱⚌넞盗涸帿䏞霄靍⟄⿺僒錜ⴔ區䋗絾ざ⟄♳ⰻ㺂⡲ⴀ涸⚁⚌䚍ⴼ倗ㄤ霉⟟կlⴔ區ⰻ㺂务鵘欽Analysys僒錜涸❡⚌ⴔ區垷㘗䎇絕ざ䋑㖞ⴔ區ծ遤⚌ⴔ區ㄤ色(休)ⴔ區腊㢿⿿僥䔲⵸䋑㖞梡朐馋⸷ㄤ錞䖒⟄⿺色(休)涸〄㾝梡朐կl霆ⵚ碫APP僽䭷APP务⺫ゎ霆ⵚ䒓䨪ծ❜僒ծ遤䞔瘝霆ⵚ碫⚌⸉涸APPկlⵚ(休)荈蠒碫APP䭷䭯晥ⵚ(休)荈剣⺫ゎ霆ⵚ䒓䨪ծ❜僒ծ遤䞔瘝霆ⵚ碫⚌⸉涸APPկl痦♲倰霆ⵚ剪⸉APP䭷✽翫緸ꆄ輑侨䰘剪⸉涸痦♲倰䎂〵鸑鵂♸䭯晥ⵚ(休)ざ⡲䒓㾝霆ⵚ䒓䨪ծ❜僒ծ遤䞔瘝霆ⵚ碫⚌⸉涸APPկ 2022/1/283慨〄猰䪮♸⴯倝崞⸂CONTENTS湡䔶⚥㕂霆ⵚ碫APP〄㾝胜兞01⚥㕂霆ⵚ碫APP梡朐ⴔ區⿺欽䨪ⴔ區02霆ⵚ碫APP⴯倝❡ᄩⴔ區0304霆ⵚ碫APP⴯倝呩⢾ⴔ區霆ⵚ碫APP〄㾝馋⸷ⴔ區05 2022/1/284慨〄猰䪮♸⴯倝崞⸂©僒錜ⴔ區www.analysys.cnPART1务㕂霆ⵚ碫APP〄㾝胜兞 2022/1/285慨〄猰䪮♸⴯倝崞⸂1587.31252.11324.81802.31963.41000120014001600180020002200201720182019202020212017-2021䎃霆ⵚ䋑㖞䎃䏞倝㟞䫏餴罏侨ꆀ♰侨研勻彂务㕂絕皾·僒錜ⴔ區侮椚www.analysys.cn©僒錜ⴔ區䫏餴罏⸈鸟Ⰶ㖞霆ⵚ遤⚌欽䨪㟞Ɤ惐䊺荛㢴㽻妃餴劥䋑㖞鷶幯模㊤ㄤ餒㺢盗椚鷶姿兜⿺⚹霆ⵚ䋑㖞ぢ珘ծぢ㥩〄㾝岤Ⰶ⸓姿կ紷錜2021䎃䫏餴罏䭯絯⸈鸟鵳㖞霆ⵚ遤⚌鵓勻✫倝♧鲰欽䨪錞垷㟞Ɤ嵠惐կ霆ⵚ剪⸉䎾欽⡲⚹ⵚ(休)꬗㼆㹐䨪䒓㾝⚌⸉涸⚺銳㖞兞Ⱖ崞駟䏞♸䋑㖞遤䞔ッ梡넞䏞Ⱒ翫䚍ꥥ肅䋑遤䞔罜岚⸓饰⠃կ侮⡤勻溏霆ⵚ剪⸉䎾欽崞駟欽䨪錞垷ッ梡㟞Ɤ馋⸷欽䨪磨䚍珘姿䲿巛䨔姺2021䎃12剢劍劣䫏餴罏鴪ⵌ1.97➉霆ⵚ剪⸉䎾欽崞駟欽䨪鴪ⵌⵖ넞挿կwww.analysys.cn©僒錜尢䋕14,871.18100001100012000130001400015000160002020.012020.022020.032020.042020.052020.062020.072020.082020.092020.102020.112020.122021.012021.022021.032021.042021.052021.062021.072021.082021.092021.102021.112021.12霆ⵚ剪⸉䎾欽崞駟欽䨪錞垷♰ 2022/1/286慨〄猰䪮♸⴯倝崞⸂霆ⵚ剪⸉碫APP僽ⵚ(休)絁♳⻊⚌⸉涸⚺銳鲿⡤霆ⵚ䋑㖞䫏餴罏侨ꆀ1.48➉獴⸓畮霆ⵚ剪⸉䎾欽剢崞駟欽䨪1.97➉2021䎃12剢霆ⵚ䋑㖞䫏餴罏侨ꆀ毛嫱183⚡124⚡ⵚ(休)荈蠒碫APP霆ⵚ剪⸉碫APP2021䎃12剢霆ⵚ剪⸉碫APP侨ꆀ絡雦PC畮ㄤⰦ➭獴⸓畮9.9%90.1%2021䎃獴⸓畮❜僒㹐䨪侨嫱⢾獴⸓畮PC畮ㄤⰦ➭0.5%99.5%2021䎃獴⸓畮䒓䨪侨嫱⢾ꥥ满霆ⵚ遤⚌絁♳⻊鵳玐割倗⸈鸟霆ⵚ剪⸉碫APP䧭⚹剪⸉ㄤ絶䫡欽䨪涸ꅾ銳庈麤կ㢴侨㣢鿈ⵚ(休)獴⸓畮䒓䨪毛嫱䱹鵛100%,❜僒㹐䨪侨嫱鴪90%կⵚ(休)鸑鵂㣐姿䲿巛⠏⻊䎂〵涸❜✽腊姿ծ乼⡲⡤낉ծ欽䨪导껩瘝欽䨪錞垷㖈鷶幯䬘巛䨔姺2021䎃12剢ⵚ(休)荈蠒碫APP毛霆ⵚ剪⸉碫APP侨ꆀ67%䊩十獴⸓畮霆ⵚ剪⸉APP欽䨪崞駟➃侨ッ梡珘㹁㟞Ɤ馋⸷կ©僒錜ⴔ區www.analysys.cn侨研勻彂僒錜呏研Ⱆ䒓侨研侮椚⠔ꥥ䋑㖞朐ⲃ鵳遤䗎靈 2022/1/287慨〄猰䪮♸⴯倝崞⸂霆ⵚ獴⸓畮鵳Ⰶ侨㶶⻊鵘蠒劍ⵚ(休)♸✽翫緸絕ざ⣜䩯嫢Ⱆ぀䒸崨꬗㼆欽䨪C畮⚌⸉⚹⚺꬗㼆⟱⚌⟄ⰻ㺂⚹㼋ぢ⟄欽䨪⚹㼋ぢ㢴庈麤礵絈⻊鵘蠒꨽宠⻊兰腊鳇⸔䊨Ⱘ⟄欽䨪⚹㼋ぢ涸Ⰼ倝䎂〵岤䨾爙呩⢾⚹➿邍⟱⚌⚹♶模Ⰼ㾝爙www.analysys.cn©僒錜ⴔ區⟄絊畮⚹去邍䒓゗侨研鍘鴪꡶䨪涸倰䒭1994-2004䎃✽翫緸1.0⟄爢勹⚹ⴗⰆ〡匬䒊肅牰ꆄ輑❜崨爢勹2005-2012䎃✽翫緸2.0⣜䩯獴⸓畮〄㾝紤ⵄ霆ⵚAPP䘯鸟Ⱓ饰2013-2019䎃✽翫緸3.0獴⸓✽翫緸崨ꆀ紤ⵄ錛곝ⵚ(休)礵絈⻊鵘蠒䧭⚹馋⸷կ氋䞔⸈鸟絁♳⻊ⵚ(休)䒓㨤㔵絗APP畮㾝䒓欽䨪ծ蠒Ꝉծ盗椚⨞侨㶶⻊鵘蠒2020~侨㶶⻊4.0 2022/1/288慨〄猰䪮♸⴯倝崞⸂侨㶶⻊ㄤ剪⸉⻊僽佅丒ⵚ(休)蜦㹐鵘蠒」梡涸ꅾ銳㛇䒊餒㺢盗椚1.0Ꝉ(마)錞垷ㄤ⥂剣ꆀ끮⸓⡾ꆄ」梡⟄❜僒ꆀ⚹끮⸓㔔稇佐Ⰶ♶珘㹁կ餒㺢盗椚2.0:㹐䨪餴❡錞垷끮⸓倝䨪Ⰶꆄ崞⸓鵘蠒絁♳庈麤倝㯮⡤鵘蠒ざ⡲䒸崨剒欽䨪歘⫸⠏庈麤欽䨪⡤낉爢勹欽䨪絶禹կկկ获客运营变现䨾㢅꣌媯•霆ⵚ絁♳⻊剪⸉〄㾝荛➚䊺絑䕎䧭✫割䧭俒涸鲮⻊崨玐示鸑鵂ⰻ鿈庈麤䧴㢪鿈庈麤涸䒊霃⸈䭯崞⸓鵘蠒割倗㟞⸈蜦㹐涸〳腊䚍ⱄ⟄APP⚹剪⸉䎂〵⟄ぐ猫倰䒭鍘鴪欽䨪ծ(ᄃ)ꄀ欽䨪剒た鸑鵂❡ᄩ䧴剪⸉㹊梡崨ꆀ」梡模䧭Ⰼ崨玐絁♳⻊剪⸉꡻梠կ•䔲⵸䧮㕂ⵚ(休)姻㢅✵餒㺢盗椚鲮㘗涸ⴲ姿꣌媯⟄ꆄ輑❡ᄩ涸Ꝉ(마)괄⚹⚺銳」梡佐Ⰶ勻彂կ罜餒㺢盗椚鵳꣌晜务AUM僽㹊梡餒㺢盗椚鲮㘗涸Ⱒꝶ㔔稇Ⱖ錞垷涸㣐㼭勻彂✵䎂〵涸欽䨪⟄⿺㹐䨪纈䔲㹐䨪㛇侨馊㣐⠔割倗⸈䘯ⵚ(休)鲮㘗涸鸟䏞կ㔔姼⟄APP⚹䎂〵侨㶶⻊ㄤ剪⸉⻊䊺僽ⵚ(休)㹊梡鲮㘗涸ꅾ銳㛇䒊կ 2022/1/289慨〄猰䪮♸⴯倝崞⸂©僒錜ⴔ區www.analysys.cnPART2务㕂霆ⵚ碫APP梡朐ⴔ區⿺欽䨪ⴔ區 2022/1/2810慨〄猰䪮♸⴯倝崞⸂㢴劼匬䋒㽷獴⸓畮霆ⵚ⚌⸉ⵚ(休)荈蠒APP僽霆ⵚ䋑㖞呍䗱餒絑餴雴䎂〵ꆀ⻊䫏餴䎂〵䫏餴곥꡼⿺瘻殜剪⸉ⵚ(休)荈蠒APP痦♲倰霆ⵚ剪⸉APP絾ざꆄ輑剪⸉APP侨研剪⸉(休) 2022/1/2811慨〄猰䪮♸⴯倝崞⸂崞駟欽䨪姻ぢⵚ(休)荈蠒APP鴲獴痦♲倰霆ⵚ剪⸉APP꧋务䏞넞痦♲倰霆ⵚ剪⸉APPⵚ(休)荈蠒APP60%40%痦♲倰霆ⵚ剪⸉APPⵚ(休)荈蠒APP64%36%20202021崞駟欽䨪錞垷㼆嫱ꥥ满ⵚ(休)㼆荈灇䎂〵涸䵨䒊割倗模㊤欽䨪⡤낉割倗⠏⻊崞駟欽䨪錞垷姻㖈鷶姿鷅䎂痦♲倰霆ⵚ剪⸉APPկ研僒錜ⴔ區絡雦ⵚ(休)荈蠒APP崞駟欽䨪鳅⿡䎃ず劍㟞Ɤ4%鴪ⵌ40%ⵚ(休)⳪⦶荈魧涸ᄩ晥ծ⚁⚌ծ㸝Ⰼ瘝⠏⸷割倗涸翸送欽䨪⡤낉ծ⠏⻊ⰻ㺂䧴㼜䕎䧭蜦㹐涸剣ⵄ倰䒭կ72.04%TOP327.96%2021䎃痦♲倰霆ⵚ剪⸉APP崞駟欽䨪꧋务㖈㣢鿈䎾欽➠歋ず蔄곡ծ⚎倰餒㺢ծ㣐兰䢴䒸곭♲㹻侮⡤欽䨪錞垷毛곭Ⰼ遤⚌涸72.04%,Ⱘ剣絟㼆崨ꆀ⠏⸷կ侨研霹僈痦♲倰㣢鿈꧋务䏞=TOP3痦♲倰霆ⵚ剪⸉APP2021䎃崞駟欽䨪錞垷⛓ㄤ/痦♲倰霆ⵚ剪⸉APP崞駟欽䨪錞垷䚪ㄤ痦♲倰剪⸉䎾欽ⵚ(休)荈蠒䎾欽40%TOP360%2021䎃ⵚ(休)荈蠒APPTOP3崞駟欽䨪毛嫱剣䨾♴꣭荛40%ⵚ(休)荈蠒APP欽䨪⚺銳꧋务㖈TOP10ⵚ(休)兽劢䕎䧭㻑㣢곭㽷涸梡韌կ⡙✵痦✳꣌唑涸ⵚ(休)荈蠒APP欽䨪錞垷䊵騄割㣐⚂䱗ぜ岚⸓畊✰宀ⴔ慨捘կ侨研霹僈ⵚ(休)荈蠒㣢鿈꧋务䏞=TOP3ⵚ(休)荈蠒APP2021䎃崞駟欽䨪錞垷⛓ㄤ/ⵚ(休)荈蠒APP崞駟欽䨪錞垷䚪ㄤwww.analysys.cn©僒錜尢䋕 2022/1/2812慨〄猰䪮♸⴯倝崞⸂䪮助䫏Ⰶ僽錭鷶涸Ⱒꝶ挿㣢鿈ⵚ(休)♶倗⸈㣐䫏Ⰶ⸂䏞194,705139,828137,395103,26396,07894,29482,44680,97974,69746,844050,000100,000150,000200,000250,000廾岲霆ⵚ㕂岲ば㸝务⥌霆ⵚ䬸(休)霆ⵚ嵳鸑霆ⵚ䎛〄霆ⵚ务⥌䒊䫏䎂㸝霆ⵚꜾ屎霆ⵚ倰姻霆ⵚ2020䎃㣢鿈ⵚ(休)⥌䜂䪮助䫏Ⰶ♰⯋侨研勻彂务霆弓·僒錜ⴔ區侮椚www.analysys.cn©僒錜ⴔ區11.56%10.98%8.19%7.02%6.61%6.47%6.21%6.16%6.05%5.11%0%2%4%6%8%10%12%14%䎂㸝霆ⵚ廾岲霆ⵚ倰姻霆ⵚ䬸(休)霆ⵚ㕂岲ば㸝务⥌䒊䫏䎛〄霆ⵚꜾ屎霆ⵚ嵳鸑霆ⵚ务⥌霆ⵚ2020䎃㣢鿈ⵚ(休)⥌䜂䪮助䫏Ⰶ毛蠒⚌佐Ⰶ嫱⢾侨研勻彂务霆弓·僒錜ⴔ區侮椚www.analysys.cn©僒錜ⴔ區•㣐㘗ⵚ(休)⳪⦶錞垷⠏⸷ծ䎂〵⠏⸷ծᄩ晥⠏⸷䋑㖞㣢鿈꧋务䏞㖈⸈鸟䲿巛կず傞ꥥ满✽翫緸ⵚ(休)涸崞姿慨〄ぐ㣐ⵚ(休)錭鷶㖈獴⸓畮涸䪮助灇〄⸈鸟剪⸉巛紩㼜ꆄ輑猰䪮涸〄㾝⡲⚹荈䊹涸呍䗱畊✰姿⟄㖈畊✰傈渤慨捘涸✽翫緸霆ⵚ䋑㖞务暖㔿荈魧⠏⸷կ•ꆄ괄䫏Ⰶⲥ烁ꢞꅺⵚ(休)㼆猰䪮䫏Ⰶ涸姿䏞廾岲霆ⵚ⟄19➉⯋涸䪮助灇〄餩欽䫏Ⰶ곭⯓✵Ⱖ➭ⵚ(休)罜䪮助䫏Ⰶ毛嫱腊㢿刿㥩ꢞꅺⵚ(休)㼆䪮助倰꬗涸ꅾ錠玐䏞䎂㸝霆ⵚ⟄11.56%涸佐Ⰶ毛嫱곭⯓✵Ⱖ➭ⵚ(休)կ 2022/1/2813慨〄猰䪮♸⴯倝崞⸂ⵚ(休)翸搋欽䨪⡤낉䲿巛侨㶶⻊鲮㘗䧭佪❡ᄩ鶛➿⸈鸟012345678湬乄&瀊錠곸爢勹&餴雴椚餒⚁勹歲꬗UI兰腊䊨Ⱘⵚ(休)剢崞TOP10⸆腊鶛去ꅾ挿勹㚖ⴔ䋒䞔ⲃwww.analysys.cn侨研勻彂䋑㖞Ⱆ䒓侨研·僒錜ⴔ區侮椚岤䨔姺荛12剢6傈©僒錜ⴔ區1314161920202124242905101520253035躂蹆挿ꆄ䬸(休)霆ⵚ䎂㸝霆ⵚ㼭倰嵳鸑e嵳鸑餒䎛〄僒希ꆄ务⥌霆ⵚ嶻⛙餒㺢鸑㕂岲ば㸝ば䒾务㕂Ꜿ屎霆ⵚ2021䎃剢崞TOP10ⵚ(休)荈蠒APP刿倝곸妃•APP䊺絑䧭⚹ⵚ(休)鵶鸑欽䨪涸⚺銳紿䌄APP嫦♧妃涸鶛去鿪叻嚸满ⵚ(休)㖈䖃侨㶶⻊鲮㘗騟♳涸⴯倝♸㽂霚կ呏研僒錜ⴔ區侮椚2021䎃剢崞TOP10ⵚ(休)䎂㖲刿倝곸桧㖈20妃⟄♳务㕂Ꜿ屎霆ⵚ刿倝곸妃剒㢴鴪ⵌ29妃կ•鸑鵂絈ⴔⵚ(休)刿倝涸匣㗌僒錜〄梡尢䋕TOP10ⵚ(休)㖈鵛♧䎃勻满ꅾ巛紩❀㣐匣㗌兰腊䊨Ⱘ➠僽ⵚ(休)ꅾ挿〄㾝涸倰ぢ罜爢勹ㄤ湬乄涸䵨䒊僽䲿巛欽䨪磨䚍涸ꅾ銳⴯倝⸆腊կ 2022/1/2814慨〄猰䪮♸⴯倝崞⸂1011.81708.41658.45575.36574.50573.15571.09570.81565.25530.64464.10394.14358.21356.30288.21237.45208.41192.69176.97131.02020040060080010001200嶻⛙餒㺢鸑㕂岲ば㸝ば䒾䎂㸝霆ⵚe嵳鸑餒㼭倰䎛〄霆ⵚ僒希ꆄ躂蹆挿ꆄ䬸(休)霆ⵚ务⥌霆ⵚ⥌e䫏务㕂Ꜿ屎霆ⵚ务岲룅㺢鸑歍♰㸪彂㣐饒㹻ꆄ㣖꣉㸝⥌䩛劼霆ⵚ⯕㣐霆ⵚꆄ꣉⯕务ꆄ餒㺢䱍霆㹈Ɤ寐e〿廾䕙➃欰Ⱓ⚌霆ⵚ⠏椚㹈2021䎃12剢ⵚ(休)荈蠒APPTOP20欽䨪錞垷♰ⵚ(休)荈蠒APP欽䨪錞垷䧭唑䏞䚍ⴔ䋒㣢鿈䎾欽畊✰慨捘www.analysys.cn©僒錜尢䋕•㖈崞駟欽䨪錞垷倰꬗嶻⛙餒㺢鸑⟄1011♰➃⡙㾀嚸껷㢅㖈絟㼆⠏⸷㖑⡙ꤑ嶻⛙餒㺢鸑㢪TOP10Ⱖ⡮ⵚ(休)㢅✵痦✳꣌唑⛰㹻ⵚ(休)APP崞駟㖲넞✵遤⚌䎂㖲㢅㖈530♰ꆀ紩⟄♳⚂⸷㖲姿佯կ•ぐ㣐ⵚ(休)鸑鵂⸈稒獴⸓畮䋑㖞涸䪮助灇〄ծ⸆腊鶛去ㄤ⴯䠑蠒Ꝉ翸꧋ⰻ㺂涸⠏⻊㖲㖈9剢㹊梡欽䨪錞垷涸瑲灶䎇㖈12剢鴪ⵌⵖ넞挿곭駵霆ⵚ剪⸉APP㟞Ɤկ 2022/1/2815慨〄猰䪮♸⴯倝崞⸂www.analysys.cn尢滑TOP10ⵚ(休)荈蠒APP䎂㖲⧩42.95ⴔꛦ©僒錜尢䋕尢滑TOP10ⵚ(休)荈蠒APP䎂