全球美容和个人护理市场分析报告

The global beauty and personal care market is showing a positive growth trend. From 2024 to 2028, its revenue is expected to increase by a total of 90.6 billion US dollars, with a growth rate of 14.02%, and it is projected to reach a record high of 736.75 billion US dollars by 2028. This marks the eighth consecutive year of growth for the market[1].

Looking at the "cosmetics" segment of the beauty and personal care market, it is also performing well. During the same period (2024 - 2028), its global revenue is anticipated to grow by 20.5 billion US dollars, representing an 18.91% increase, and is expected to reach 128.89 billion US dollars by 2028, also hitting a new historical peak[1].

In terms of market players, e.l.f. Beauty, a leader in the beauty market, holds a 12% market share in the US cosmetics sector. It has growth potential through further expanding its presence in the US skincare market (which is in the early stages) and exploring international beauty markets (where its cosmetics and skincare products currently have a limited presence)[3].

Regarding market trends, Asian aesthetic trends are gradually gaining popularity among young people in Europe and America, driven by platforms like Tiktok. For instance, the US K - beauty market is expected to grow from 27.56 billion US dollars in 2024 to 55.12 billion US dollars by 2032, with a compound annual growth rate (CAGR) of approximately 9%[6].

It should be noted that different regions and细分市场 within the global market may face varying situations. For example, in the US, the skin health and beauty and basic health细分市场 are under market share pressure, and there are also signs of pressure in other regions[2]. Additionally, enterprises in the market face challenges such as competition, changes in beauty trends, acquisition integration, and external factors like tariffs[3].