法国高端护肤品牌Garancia格蕾森亚品牌手册

06/2020BRAND BOOK Logo guideline01 LOGODON’TPRODUCT’S NAMESANIMATED LOGOCOLORS PACKPOSITIVE & NEGATIVE VERSIONSINSTITUTIONAL COLORSEXCLUSION ZONE & MINIMUM SIZE Applications02 PRINT COMMUNICATIONBRAND BLOC APPLICATIONSECONDARY PACKAGING & LEAFLETDIGITAL BANNER Typography guideline03 PRIMARY TYPEFACEACCENTS TYPEFACESWEBSITECREATIVE FONTPACK’S TYPEFACE Visual identity04 EFFICIENCY VISUALSILLUSTRATIONSCOLORS SECTIONSMAGIC VISUALSNATURALITY VISUALSENSORCELANTEDIABOLIQUEFÉE-MOI FONDREMARABOUTPSCHITT MAGIQUEMYSTÉRIEUXAQUA RÊVES-TU ? Logo guideline01 LogoExclusion zone & minimum sizeInstitutional colorsDon’tProduct’s namesAnimated logoColors packPositive & negative versions The tagline is removed when the disponibleplace or the document’s size don’t allowthe use of the full brand bloc. The Garancia brand blockis used on all documents. A border free of any graphical element (photo, text, etc.) must be respected to maintainthe logo’s impact and legibility. This zone was defined according to the rule below.It varies with the size of the logo and must absolutely be respected. To keep the logo legible with tagline,it must not be shrunk below 30 mm. Not including packaging.To keep the logo legible,it must not be shrunk below 30 mm. We are 3 institutional colors. The black Garancia is only usedfor background. The positive version can be usedto imply the science. The green logo can be usedonly on a black background. On our primary packaging, we use severals colors. The color’s logo change to maximize its visibility. At the end of video, we use the animated logo. When we have a short video, like TV ad, logo at the end appeared immediately with the tagline. T H EP O W E R O F S C I E N C E A N D N AT U R EGARANCIAP A R I S Don’t modify the spacebetween Garancia, Parisand the tagline. Don’t modify the spacebetween letters and words. Don’t apply any effectsto the brand block. Don’t substituteanother typeface. Don’t distort the brand block. Don’t apply an outlineto the brand block. Don’t apply the brand blockon to shading background. Don’t remove the star or Paris. Don’t split the logo into 2 colors. Don’t change the proportionof Garancia or the tagline. Don’t rotate the logo. Don’t place the logo over anystrong graphic elements. These names must be reproduced exclusively using the original files, which we can send to you.N.B.: the logo is designed in vector image format so it can be reproduced without risk of alteration. 02Applications Print communicationDigital bannerSecondary packaging & leafletBrand bloc application On theportrait format, we used the Garancia brand bloc with tagline.The logo is on the top of the page, center. Onlandscape format, the place of thelogo can be ajusted to fit with the visual. For digital banner, we used the Garancia brand bloc with tagline when it’s possible.If the format is small, we used the brand bloc without tagline. Square format / Brand bloc without taglinebecause the the format is too small. Landscape formatIf there are texts under the brand bloc. The logo is on the top of the page, center, On the secondary packaging and leaflet, the brand block is always in green and it is split. The tagline is at the bottom. EXTRAITS BOTANIQUES CONSEILS D’UTILISATION Appliquezet tapotez matin et soir surl’ensemble du visage et du cou.Sensorialité:L’incroyablegeléecristallineinfuséede micro glaçons fond sous vos doigtspourdonneruneffettenseurimmédiat!Cettetexturelégèreetfraîcheconvientparticulièrementaux peaux normalesàmixtes.Astuce :pour un effet coup de fouetimmédiat,placezlageléecristallineau réfrigérateur ! d’ingrédients d’origineNATURELLE98% SANS HUILE, SANS SILICONEpour un toucher naturelTESTÉ SOUS CONTRÔLEDERMATOLOGIQUE 03Typography guideline Primary typefaceAccents typefacesPack’s typefaceWebsiteCreative font The primary typeface is Century Gothic. It is a comprehensive typeface with different weights.It has a clean and modern appearance. Century Gothic comes in the following weights: Regular, Italic, Bold and Bold ItalicIt should be used in all applications whenever possible. Century Gothic Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9. , ? ! : « » ( ) - _ RegularFormulas are healthy, sensorial and so effective that they become magical! ItalicFormulas are healthy, sensorial and so effective that they become magical! BoldFormulas are healthy, sensorial and so effective that they become magical! Bold ItalicFormulas are healthy, sensorial and so effective that they become magical! Mega Fresh and Baker Signet have only one weight: Regular. This fonts bring a different typographic texture when used together with Century Gothic. Mega Fresh Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9. , ? ! : « » ( ) - _ Formulas are healthy, sensorial and so effective that they become magical! Baker signet Ab Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp