2023年第三季度关键数据-SHISEIDO

November 10, 2023 Shiseido Company, LimitedTakayuki YokotaChief Financial Officer In this document, statements other than historical facts are forward-lookingstatements that reflect our plans and expectations. These forward-lookingstatements involve risks, uncertainties, and other factors that may cause actualresults and achievements to differ from those anticipated in these statements. 2023 Q3 Key Headlines Japan Local Continued Recovery, Americas and EMEA Remained StrongSales Declined in Q3 due Primarily to the Weakness in China and Travel Retail,Affected by Consumer Pullback on Purchases of Japanese Productsdue to the Treated Water Release in Japan Like-for-like (LfL)*Net Sales: Q3 YTD+5% / Q3 −2%-Japan local continued steady recovery in mid-to-high price range -Strong momentum continued in Americas and EMEA-Weakness in China and Travel Retail due to retailer inventory adjustments associated withtighter regulations and consumer pullback on Japanese products due to the treated waterrelease, with Japan’s inbound sales also falling short of expectations E-commerce (EC) sales ratio: 32%-Flat YoY in 3Q YTD impacted by the suspension of KOLs live-streaming in China Core operating profit: ¥36.8 bn, +¥0.6 bn YoY-Declined YoY in Q3 due to lower gross profit reflecting a decline in sales,but delivered YTD growth bolstered by the strong sales growth in 1H Integration of the two factories in Osaka in 1H 2026 *1 Core Operating Profit+Depreciation and Amortization (excl. depreciation of right-of-use assets)*2 Excluding FX and business transfer impactsJapan local continued steady recovery in mid-to-high price range, Americas and EMEA remained strongWeakness in China and Travel Retail due to consumer pullback on Japanese products due to the treated waterrelease, with Japan’s inbound sales also falling short of expectationsDeclined YoY in Q3 due to lower gross profit reflecting a decline in sales, but delivered YTD growth bolsteredby the robust sales growth in 1H2023: Losses incurred by Kuki Factory transfer, gain on sales of fixed assets, and an impairment loss on theintegration of two factories in OsakaFinance income/costs: declined by ¥6.5 bnEBITDA margin 10.4%Net Sales:Core Operating Profit:Non-recurring items:EBITDA:Profit Before Tax: Softness in China and Travel Retail Offset by Steady Growth ofClé de Peau BeautéNARS, Drunk Elephantand Fragrance Japan: Continued Growth in Mid-to-High Price Range,Boosting the Total Market Share Gain Q3 Market: Local: Low price ranges drove the market growth;middle price range on a recovery trackGrowth led by makeup and sun care categoriesInbound: Grew strongly in July and August with rebound ininbound tourism before slowing down in September0% Shiseido Consumer Purchases*1:Q3 YTD +high single digit%/ Q3 +low teen%Local:+high singledigit% / +high single digit%•SHISEIDO:+lowteen%/ +mid teen%Clé de Peau Beauté:+mid teen%/ +high teen%Loyal users steadily increased•ELIXIR:+high single digit%/ +low teen%•ANESSA:+over 40%/ +over 40%•EC:+low teen% / +low teen%Inbound:+high20%/ +high 20%0%Shiseido Consumer Purchases*1(Local)2022Q4 China: Negative Growth in Q3 by Consumer Pullback on Japanese Productsdue to the Release of Treated Water in Japan Q3 Market: Grew marginally in Q3 after the strong rebound in Q2Consumer pullback of Japanese product by the treated water release Shiseido Consumer Purchases*: Business Total: Q3 YTD+low single digit% / Q3 −low teen% •Offline:+highsingle digit% / −mid single digit%•EC:flat/ −high 20% Mainland China : +low single digit%/ −low teen% •SHISEIDO:+low single digit%/ −low 20% •Clé de Peau Beauté:+mid20%/ +low teen% •NARS:+low teen%/ +high single digit% Hong Kong: +high single digit%/ −low 20% Restricted marketing activities overall, after the treated water release in lateAugust, such as suspension of streaming on KOLs and new product campaigns *Excluding FX and business transfer impacts Travel Retail: Negative Growth Widened in Q3 amid Consumer Pullback onJapanese Products due to the Treated Water Release in Japan Q3 Market: Retailer inventory adjustments associated with tighterregulations continues in Hainan Island and South KoreaConsumer pullback of Japanese product by the treatedwater release Shiseido Consumer Purchases* Global: Q3 YTD−low single digit% / Q3 −low teen% Asia: −mid single digit%/ −high teen% •Hainan Island: +high single digit%/ −low teen% •South Korea: −over 30%/ −over 30% EC (Asia): −low teen%/ −over 30% Americas, EMEA, Asia Pacific: Continued Double Digit Growth EMEA Americas Asia Pacific Shiseido External Sales*1:Q3 YTD+16%/ Q3 +15%‐Excl. Russia:+25%/ +27%NARS, Drunk Elephant,narciso rodriguez: robust growthEC:+high teen%/ +mid teen%Continued to grow across allcategories with further expansion Continued to grow across allcategories with further expansionDrunk Elephant:+over90%/+over 60%EC:+high teen%/ +low teen%Shiseido External Sales*1:Q3 YTD+18% / Q3 +10% Shiseido