National_Geographic_Brand_Intro
AGLOBAL FORWARD THINKINGMEDIA COMPANY WITH PURPOSEATOUR CORE WE C H A S ET H EBI G QUEST I ONS WHOWEARE AC O M M U N I T YO FBOLDEXPLORERS WE C H A L L E N G EAC C EP T ED BEL I EF S W I T HA NI N S A T I A B L EC U R I O S I T Y WE P U S HOUR BOUND ARI ESOF H UMANKNOWL ED G E FOCUSAREAS WE BELIEVE GREAT STORIES HAVETHE POWER TO TRANSFORM OURUNDERSTANDING OF THE WORLDAND OUR ROLE IN IT THEWORLD’SGREATESTSTORYTELLERS ADDRESSINGTODAY’SISSUES:HOWWEWILLFEEDTHEWORLD N A T I O N A LG E O G R A P HI C I SUN IVERSALLYTRUS TE D 461M+Householdsin172 countries AMONG THEMOST WIDELYDISTRIBUTEDTV CHANNELSIN THE WORLD 760MH O U S E H O L D SGLOBALLY ONE OF THEMOST READMAGAZINESIN THE WORLD 46M+Print & digitalreaders in32 languages #1“One ofmyfavorites” 25M+Monthlyglobal users 5.9B+Content views(Digital & Social) HIGHLYENGAGEDDIGITALAUDIENCE 515M+TOTAL FOLLOWERSACROSS ALL PLATFORMS T HE#1BR A NDI NS O C I A LF O L L O W E R S TOP5BRAND FOR SOCIALENGAGEMENTS 206MINSTAGRAM FOLLOWERSON@NATGEO ACCOUNT NATIONALGEOGRAPHICREACHESALLCORNERSOFTHEWORLD WHOARETHENATIONALGEOGRAPHICAUDIENCE? 84% believe weshould use our planet’sresources responsibly HOWTHATWORKSFORYOURAUDIENCE? THEPOWEROFTHEYELLOWBORDER OUR STORIES CONNECT CONSUMERS TO BRANDS DELIVERINGOURVALUEPROPOSITION