Leica徕卡-品牌资料

INTOR EXCLUSIVE ORIGINALPRODUCTION BY SOO DESIGN,IN-DEPTH ANALYSIS OF BENCHMARK BRANDS DECONSTRUCT THEPOPULAR BENCHMARK BRANDS SELECTEDBY THE DIRECTOR IN-DEPTHORIGINAL IN-DEPTHANALYSIS OF BRAND ARCHIVES IN-DEPTHANALYSIS OF BENCHMARK BRANDS ⼭⋹ᶥṝ㗇ᶘ᷂䚐㛒⑙䇤ʼ㚌㗇ᶘ䥥㔟⊮䍈对DŽ冂1914⸌⣽㕇⋹·ⶌ之⃣⍩㖦䫄ᶘ⎈35mm䚐㛒ṽ㛽ʼ⼭⋹ṽℎ⽏ェ⽯䱖⭞⵽划ǃ㜙䬘孖嬹伦⫾␤Ẹ⣟⑙䇤㓝ḣʼㆨ᷒㏜⼉䓤㕸⎇ḡ孆䘜⣺ἠ䪾⎏DŽ 㛄㇣ℤṦ⑙䇤㔟⊮ǃ奞奡䲓乷ǃḿ⑙孖嬹ǃ㍀⸗䫮䓽⇈䨒斌ừ樤Ḭ᷂二⸾ʼ㶉⸾⇮㜨⼭⋹⤚ử⮞㛒㡈䱖⭞弄⊮᷒⑙䇤όẈʼ᷒⑙䇤Ṧᶲ依㍨ἳᶘ⣯⬤㔌䘜橰䪇⑙䇤⺒孖㕑㱭孒 PART PART PART PART PART 品牌文化 品牌空间 品牌总结 ������������ ���������� 视觉策略实操模型 标志性产品：Ur-Leica、Leica M-ATitan、Leica M11-D/ 主要产品线：M 系列、Q 系列、SL 系列、S 系列、特殊限量版 品牌简介 / 创始人故事 / 品牌关键历程 / 品牌理念 / 品牌宣言 / 品牌视觉系统 / 色彩系统 / 品牌物料系统 纽约徕卡旗舰店 / 莱卡东京银座店/ 莱卡京都店 / 莱卡总部（德国韦茨拉尔） 创意广告 / 品牌联名 / 品牌刊物 / 活动展览 / 视觉海报 品牌视觉策略模型 / 全册结语 Signature products: Ur-Leica, Leica M-ATitan, Leica M11-D/ Main product lines:M series, Q series, SL series, S Series,special limited editions Brand Introduction/Founder's Story/KeyBrand Journey/Brand Philosophy/BrandManifesto/Brand Visual System/ColorSystem/Brand Material System Leica Flagship Store in New York/Leica Ginza Store in Tokyo/LeicaKyoto Store/Leica Headquarters(Wetzlar, Germany) Creative advertising/brandcollaborations/brand publications/event exhibitions/Visual posters Brand Visual Strategy Model/Conclusionof the Entire Book 品牌文化：机械与人文精神的完美融合 BRAND PERSONGROWTHPROGRAM ORIGINAL PRODUCTION ABOUT 品牌简介 EXCLUSIVE ORIGINAL PRODUCTIONBY SOO DESIGN,IN-DEPTHANALYSIS OF BENCHMARK BRANDS ⼭⋹LEICA℄⎐㗇ᶘ⭎⽏⚕橰䪇⃡⫾␤䚐㛒⇎徸ⓞʼ⿓悀ụḦ⽏⚕䲺⮬⥞㕇DŽ℄⎐ㆨ䩣Ḧ1914⸌ʼ↳⥣Ṓ㗇⵽䦣ⶠ℔㏜⼉ⶠ⣽㕇⋹·ⶌ之⃣ʸOskarBarnackʹDŽ⼭ ⋹ ℄⎐ 䘜⇥幃⎇ṽ 徕 㹇⇈1849⸌ㆨ䩣䘜Ernst LeitzGmbHʼᶘ⭎⃡⫾Ẃ☀⇎徸ⓞʼ㚘↵ᷓ夙䒷ḿ㗖⽆擴DŽ ⼭⋹℄⎐⢲㪹勻协⚕旝㏜⼉埤ᶲ䘜⣮树ʼ⊝㊄⼭⋹䚐㛒䘜孖嬹ǃ⾿傕␤⎇書⾿䫡⢲᷂㕑曺DŽỴ᷒ᶘ⭎栞⃠䘜䚐㛒⇎徸ⓞʼ⼭⋹℄⎐⛀㏜⼉㈘㛇䘜⍩⯭␤㍀≀᷅ᶘ䚌ή㊙䛘⋫崢䘜⢈娡␤⛈ụDŽ BRAND FOUNDER Oskar Barnack (1879-1936) The founder of the Leica camera brand was theGerman engineer Oskar Barnack (November 1,1879 - January 16, 1936), who was renowned forhis vision of innovating photography technologyand his exquisite mechanical design. Oscar Barnack, with the rigor of an engineer andthe insight of an artist, liberated photography froma professional field as a mass medium. His storyis not only a model of technological innovation,but also reflects the combination of personalpersistence and the opportunities of The Times. 德国工程师奥斯卡·巴纳克是莱卡相机的创始人。1911年他加入恩斯特·徕茨公司，因对便携摄影设备的需求，于1913-1914年间设计出首台徕卡原型机“Ur-Leica”，确立24×36毫米的35毫米胶片规格，解决了传统相机笨重的问题。1925年，基于其设计的徕卡I型正式发布，配套的Elmar镜头与精密机身结合，奠定了现代小型相机的基础，推动新闻摄影和街头摄影兴起，深刻影响亨利·卡蒂埃-布列松等大师。 * 本手册为 Soo design 会员私享栏目「原创品牌档案」他的理念让摄影更贴近“决定性瞬间”的捕捉，其遗产不仅体现于徕卡品牌对精密工艺与光学纯粹性的坚持，还通过“徕卡奥斯卡·巴纳克摄影奖”延续影响，35毫米规格更成为行业标准，重塑了全球摄影技术与文化。 BRANDJOURNEY- 品牌关键历程 Soo design独家原创出品 集团分拆与专业化发展 量产相机革新行业 SO0 design® Certifes ThatYou Has Completedthe Brand Architect Development Program WithMastery of Systemic Frameworks ⼭⋹晞♺↞㉞᷒䚐㛒ǃ㗖⽆䲓乷ǃ㳣慧䲓乷ᶡ⭎䊄䩣℄⎐DŽ䚐㛒ᶲ∹ᶫ㲀Ḧ橰䪇⶚⛒ʼ㍀→S䲓↯᷅䓓ⷝ䚐㛒␤Q䲓↯䲿Ⅹ✣䚐㛒ʼ⻒⊮⑙䇤⛀划㛇ᶦᶫᶲ栞❷䘜⼉⑥∳ ⼭⋹㍀→椮㫖慧ḿ㛒✣Leica Iʼ惥⢟⎇㚌㋺擴⣌␤俬≀㳣嵵Ẃʼㆨ᷒㕈斓㏜⼉␤ㆰ⛈㈽快䘜椮御⵽ℏʼ塃娡᷒ÿ㏜⼉䓤䘜≋㕇卉㕇ĀDŽ 跨界合作与技术融合 M系列的传奇开端 便携摄影的起源 ⼭⋹M3斆ᶮʼ慟䓀㕙弌⍮㘇␤⾃德塝㉞擴⣌䲓乷ʼ⣸⬲Ḟ橰䪇䚐㛒䘜㞟㛞⛈ụDŽ㫼⎦M䲓↯ᶥ㕅待ṻʼ冋Ṣṥ㗇㏜⼉䇉⤕依䘜㓎啧䍥⑙DŽ ⼭⋹ᶦ⮧䰋彖ㆨ℀䎛⼉ㆰ䓽⎠Ỵʼ㍀→㏅引⼭⋹擴⣌䘜㘒傕㇣㛒ʼ⮞䘖⸌⃡⫾㈘㛇ᶦ㴠峑䓍⫨乫⎠DŽ⎤㖎ʼᶦ㜖ᶣ㶉⊮⎠Ỵʼ㉫⯭彨≀⃡⫾ᶦ奞栩孖⢟⶚⛒DŽ ⣽㕇⋹fⶌ之⃣Oskar Barnack孖嬹→椮㫖35mmὗ㏒⺧䚐㛒⌷✣Ur-Leicaʼ䨙䟌ḞẸ乷䭉⺧䚐㛒䘜䫀慥旨⇎ʼ᷒䍈ṻ㏜⼉⣸⬲➒䟘DŽ QUALITY IS LIFE“质量就是生命” BRAND CONCEPT品牌理念 影⍽㟔妘塃⼭⋹峣ḠḞ㚌㶉⯚䘜⏃ᷡʼừ䍈Ḟ⽏⚕⵽划⮑㜙册䱖⭞␤⬤伦⑙峀䘜徕㯚DŽ This Maxim Has Been Endowed With A Deeper MeaningBy Leica, Reflecting The German Craftsmanship'sPursuit Of Ultimate Precision And Perfect Quality. It Is Not Feasible ToIdentify A Suitable Substitute. “不可能找到代用品” 品牌宣言/ Brand Declaration ����������������������������������������������������������������������������������������������������������������������������������� Leica's "impossible to find a substitute" is the ultimate testament to itscentury-old craftsmanship. The hand-ground lenses exude a unique"German flavor", and the brass body is precisely polished, remaining asstable as a rock in extreme environments. The rangefinder viewfinderguards the essence of photography, allowing creators to have a silentdialogue with the world and nurturing classic moments. From a tool to acultural symbol, it fuses techniques, emotions and history, becoming theembodiment of the spirit of photography - this uniqueness is irreplaceable. 品牌视觉系统:品牌标识 ���LOGO������������������DŽ����������������ʼ��������������������DŽ��ÿLĀ���������ʼ���LOGO�����������DŽ��������视觉�����ʼ����������������DŽ����������������ʼ������视觉���DŽ ��������� The LOGO design of Leica integrates simple and recognizable graphicelements. The red circle symbolizes the brand's enthusiasm and vitality,while the elegant handwritten font showcases the brand's high-endand exquisite nature. The smooth curve design starting with the letter"L" makes the entire LOGO appear very elegant and dynamic. Such adesign not only looks simple and elegant visually, but also enhancesthe brand's recognition and uniqueness. The combination of red andwhite creates a strong contrast, further enhancing the visual impact. 二战后（1948-2002）标准化与全球化 数字时代（2002至今）从实体到虚拟的延伸 初创期（1913-1935）从徽章到符号的蜕变 品牌视觉系统LOGO历史迭代 1948⸌㍀→䘜弓慧䇠LOGO慟䓀㚌乞䘜乗㛹ʼ⻒⊮䱖册シDŽ1970⸌ṻʼ为䁑㞟孞⺘⥣→䍈⛀擴⣌⇥䪇ʼㆨ