2025年音乐领域AI透明度现状：利用元数据识别AI内容并保护人类艺术家

Using metadata to identifyAl Content and protecthuman artists. About the study Executive Summary Cyanite, MediaTracks, and Marmoset conducted an industry survey tounderstand how music licensing professionals view Al transparency andcontextual metadatainmusic selection. As Al-generated music becomes more common across the industry, the goalwas to explore how labeling and contextual information can protect andelevate human-made work in an evolving environment. This collaboration reflects a shared commitment to helping mediaprofessionals make informed decisions, support real artists, and preserve theintegrity of human creativity in commercial music catalogs. 144 professionals responded, including music supervisors, film editors,advertisers, and filmmakers.They answered five questions about Al awarenessand contextual metadata. In a nutshell, our survey findings suggest that: These results show how relevant the issue has become and, that theindustry demands transparency but remains divided on Al itself. Why this study now? The music industry is entering a newera where Al is reshaping musicproduction and distribution. Manyprofessionalsarefacinganewchallenge:ensuringhuman-mademusic can stand out and be trusted inanincreasinglyAl-influencedlandscape. Cyanite, MediaTracks, and Marmosetsurveyed 150 professionals in musicsupervision, film, advertising, andmusic production. The aim was toinvestigate which types of metadatamatter most, and how clarity aroundmusic's origin and context supportscreative and ethical decision-making This study explores how transparencyand contextual metadata-such ascreative intent, cultural background,and production details-help industryprofessionals identify genuine human-made music and choose it withconfidence. The findings highlight that while Altransparency is now expected, thegreateropportunityremainsinstrengthening how human creativity isidentified, trusted, and valued. "There's an intangible, x-factor that can only be found withinhuman creativitynot to mention an entire ecosystem ofhard-working artists making meaningful contributionsto ourcommunitiesand culture.While there maybe a place forAl-generated music,similarlytransparency and a clear understanding of a song's origin. Transparencyguarantees clients and listeners will know exactly where their musiccomes from and, that the artists behind it are supported, paid fairly, andcan be celebrated for their work and creativity." -Ryan WinesCEO and Founder, Marmoset Key findings at a glance What respondents think of Al-generated music: Surprise finding While nearly all respondents want transparency, the industry remains split when itcomes to Al music. Around half would choose human-only music exclusively, one-fifth are open to Al music with clear labeling, and 17% say it depends on the project. What this means Transparency is now the expected norm. The next step is context: understandingwho created the music and under what conditions. This awareness is beginning toshapehowprofessionals evaluate creativeworkandmake licensing decisions. Deep Dive:Four Core Insights The transparency imperative Would you find it useful to know if a song is Al-generated or human-made? For most professionals, transparency isabout trust.Knowing how a track was madehelps maintain authenticity, align with clientexpectations, and avoid legal risk. Severalrespondents noted that clients increasinglyask for proof that music is human-mademakingtransparency.practicalrequirement as much as a creative one. The push for transparency reflects a widertrust gap.Commercial catalogs now containAl-generated tracks, yet attribution andmetadata remain inconsistent. In many cases, it's unclear whether Al toolswere used in production and what materialmodels were trained on. This uncertaintycomplicates rights verification and licensing.Until reliable systems for disclosure anddocumentation exist,transparencyremainsthe foundation of trust in music selection "At MediaTracks, we focus on the person behind the track: their story,talent,andbackground.InalandscapewhereA/-generatedmusicisincreasingly common, knowing who created a track and why it was madeis essential. Metadata becomes a powerful tool for providing transparencyand context,helping ourclients understand the origins and intentbehindeverypiece.Bypreserving this information,we ensuretrust,authenticityandclarityinmusicselection." - Maria Cecilia Ayalde Angel Business Development Manager at MediaTracks Music The preference for human-made music Thefollowing chartshows the breakdownof respondents opentoworkingwithAlmusic: 49.3%human-onlyrequirement. 19.4% open to Al with transparency. These differences in openness to Al often come down to context. Somerespondents pointed to tight budgets or client pressure as reasons to consider Algenerated music. "I would be heavily biased against using Al-generatedmusic,but not10o%.Imight onlyuseitunder certainbudgetorclientconstraints." Others mentioned copyrigh