SPORTBZ网络研讨会系列：早安体育

Sports Industry, aglobal overview COVID-19 economic impact andchallenges. Amir Somoggi Global Sports Industry Football, the global game. Coronavirus economic impact on sports. Challenges and new trends. Global sports market = US$756 billion annually. Global SportsIndustry Sports retail in US represented for 50% for all global sales. Global SportsIndustry Globalsportsrevenues Global SportsIndustry US$ 70 billion in marketing USA= US$ 32 billionEurope = US$ 20 billion European teams generate more than US$ 7 billion annually incommercial revenue. Globalsportsrevenues Global SportsIndustry Globalsportsrevenues US$ 52 billion in matchday Global SportsIndustry EE.UU. = US$ 32billion Europe= US$ 18billion More than 3,7 billion people arefootblalfans worldwide,and 1billion of them are fanatics! Football,theglobalgame FIFA 2014 WCAudiences Football,theglobalgame FIFA WCAudiences Football,theglobalgame 2018 and 2014 FIFA WC TV audience Football clubsbusinessmodel Football,theglobalgame In2017-18professionalEuropeanfootballmarketgenerates€28,4billion,accordingtoDeloitte. Football,theglobalgame Globallyprofessionalfootballgenratesaround€36billion. Emerging football markets withbig future potential: Football,theglobalgame Challenges•Game quality. •Global audience.•Legal Safety.•Household spend in football. COVID-19-Coronavirus economic impact Sport as an important economic sector Coronaviruseconomicimpact Leagues,teams,sponsors,investors,mediaaresufferingwithCOVID-19´scrisis. Competitionsbeingcancelledorextended. Matcheswithclosedgatesandleaguesdecidingtosimplyparalyzetheiractivities. Sports Industry indirect and induced effect BySportsValuecalculations,foreveryUS$1generateddirectlywithaprofessionalsports league,can reach up to US$2,5 produced inindirectandeconomy-inducedeffects. Losses will be inevitable Coronaviruseconomicimpact Losses will be inevitable Coronaviruseconomicimpact AccordingtoForbes,thebigprofessionalsportsleagueswilllooseUS$5billioninrevenues. KPMGpredictedthatTop5EuropeanLeagueswilllooseotherUS$4,5billioninrevenues. Losses = Gate receipts, broadcast rights, productsales and sponsorships Sports Value´s prediction show thatprofessional sports sector will loose morethan US$ 15 billion with COVID-19. 9% of all Sports Pro revenues.2% of global Sports Industry . How to work on this environment? The world is in lockdown! Challenges andnew trends Global4,6 billion people are connectedin Internet.3,8 billion in social mediaplatforms.US$ 3,5 trillion e-commerce salesin 2019. Peopleareenclosedintheirhomes. Digitalenvironment will be afundamentalresponsetothisconfinement. Forworkandleisure. Brandsneed to exploit this highuniquehomeaudience. Football fan and shoppers Teams and idols at social network Challenges andnew trends Big idols havemore followers onsocial media thantheir clubs. How to work on this environment? What leagues and teams MUST do: Challenges andnew trends Continuousfanengagementwork. Usedigitalchannels,playersandformerplayers/coachestoentertainthefan. Usethisnewcontenttocreatenewdeliveriesforsponsors. Providingnew unique content for broadcast andrightsholders. Developleisureandsportsactivitiestoparentsandtheirkidsathome. Createweeklyactivitiestothefansatsocialnetwork,posting,interactingandexchangingpassion. Sportsmarketing,branding,sponsorshipsandvaluations AmirSomoggiDirectoramir.somoggi@sportsvalue.com.br+551199749-2233 https://www.sportsvalue.com.br/ OurServices