SPORTBZ网络研讨会系列：早安体育

Sports Industry, a COVID-19 economic impact andchallenges. Amir Somoggi Global Sports Industry Football, the global game. Coronavirus economic impact on sports. Challenges and new trends. Global sports market = US$756 billion annually. Sports retail in US represented for 50% for all global sales. Globalsportsrevenues US$ 70 billion in marketing European teams generate more than US$ 7 billion annually in Globalsportsrevenues Globalsportsrevenues US$ 52 billion in matchday More than 3,7 billion people arefootblalfans worldwide,and 1 Football,theglobalgame FIFA WCAudiences Football,theglobalgame Football,theglobalgame In2017-18professionalEuropeanfootballmarketgenerates€28,4billion,accordingtoDeloitte. Globallyprofessionalfootballgenratesaround€36billion. Emerging football markets withbig future potential: Challenges•Game quality. •Global audience.•Legal Safety.•Household spend in football. COVID-19-Coronavirus economic impact Sport as an important economic sector Coronaviruseconomic Leagues,teams,sponsors,investors,mediaaresufferingwithCOVID-19´scrisis. Competitionsbeingcancelledorextended. Matcheswithclosedgatesandleaguesdecidingtosimplyparalyzetheiractivities. Sports Industry indirect and induced effect BySportsValuecalculations,foreveryUS$1generateddirectlywithaprofessionalsports league,can reach up to US$2,5 produced in Losses will be inevitable Coronaviruseconomic AccordingtoForbes,thebigprofessionalsportsleagueswilllooseUS$5billioninrevenues. KPMGpredictedthatTop5EuropeanLeagueswilllooseotherUS$4,5billioninrevenues. Losses = Gate receipts, broadcast rights, product Sports Value´s prediction show thatprofessional sports sector will loose morethan US$ 15 billion with COVID-19. 9% of all Sports Pro revenues. 2% of global Sports Industry . How to work on this environment? The world is in lockdown! Peopleareenclosedintheirhomes. Global4,6 billion people are connectedin Internet.3,8 billion in social mediaplatforms.US$ 3,5 trillion e-commerce salesin 2019. Digitalenvironment will be afundamentalresponseto Forworkandleisure. Brandsneed to exploit this highuniquehomeaudience. Teams and idols at social network Big idols havemore followers onsocial media thantheir clubs. How to work on this environment? What leagues and teams MUST do: Continuousfanengagementwork. Usedigitalchannels,playersplayers/coachestoentertainthefan. Usethisnewcontenttocreatenewdeliveriesfor Providingnew unique content for broadcast and Developleisureandsportsactivitiestoparentsandtheirkidsathome. Createweeklyactivitiestothefansatsocialnetwork,posting,interactingandexchangingpassion. Sportsmarketing,branding,sponsorshipsandvaluations AmirSomoggiDirectoramir.somoggi@sportsvalue.com.br+551199749-2233 https://www.sportsvalue.com.br/