新城市规划：14个由投资者主导的目的地项目案例研究

04Foreword05Poland’s Urban Destination StoryMaximilian Men;el12The Rise of Modern PolandCrzeEFrz SielewiGz15Culture as a Primary Driver of ValueKuMa SnFNek21Bohema – Strefa Praga & AFI Home Metro SzwedzWa30Browary WarszawsWie37Centrum PrasWie[oneser44FabryWa Norblina51FSO ParW58Fuzja65Hala[oszyWi72ManufaWtura79Montownia & DoWi86Off PiotrWowsWa Center94Renoma102Stary Browar109Towarowa22116Waterfront New Ur2an P4lan5Lea;e;itFr an;GF-authFr:Maximilian Men*el, SPHERE Asset ManaEementgF-e;itFr an;GF-authFr:Ku-a Sn/0ek,hireGtiFngF-authFr:2rze5/rz Sielewi7z,gFlliersCraNhiG;esiEn:Mykhail/Smetana,hireGtiFngreativeGFnGeNt an;EraNhiG;esiEnMyhireGtiFn,www.;ireGtiFn.reULI PFlan;:Mał5/rzata Anna P/rę-a,Mar7in Jusz7zyk ULI EurFNe, ResearGh & A;visFry ServiGes:Sim/nAhinn F+rew+r- PreNarinEthis reNFrt, we fFun;Furselves;eMatinEwhiGhFut;ate;imaEeFf PFlan;is mFreGFmmFn amFnEWesterners: the;evastatiFnFf the SeGFn;WFrl;War,Fr theErey stillnessFf theGFmmunist era. In the meantime, PFlan;'sGities haveMeenun;erEFinEa transfFrmatiFnFn a sGale an;luality that hasEFne larEely unnFtiGe;MeyFn;itsMFr;ers.AGrFss Warsaw, Łó;ź, PFznań,C;ańsk,C;ynia, an;WrFGław, fFrmer faGtFries, Mreweries,;eNartment stFres, an;NFst-in;ustrial sites haveMeen —Fr areMeinE—reimaEine;asNlaGes whereNeFNle aGtivelyGhFFse tFlive, wFrk, an;sNen;time.The shift is aMruNt: in the sNaGeFf a sinEleEeneratiFn, neEleGte;urMan faMriGhasMeGFme sFmeFf the mFstGFmNellinEmixe;-use territFry in EurFNe.New Ur-an P/lan*is aGurate;arEument that the mFst interestinEreal estateMeinE ManaEinEPartnerSPHERE Asset ManaEementULI PFlan;memMersinGe 2016ManaEinEPartnerULI PFlan;memMer hireGtiFnsinGe 2020 Greate;in PFlan;tF;ay is;efine;My the amMitiFn tFmakeEenuine urMan;estinatiFns.The fFurteenNrFjeGtsNrFfile;here sNan a;aNtive reuse heritaEe sites,Muilt-tF-rentneiEhMFurhFF;s, fFF;an;Gulture halls, an;mixe;-useluarters.We hFNe this reNFrtNrFmNtsGFnversatiFn,GhallenEes assumNtiFns, an;Fffers a useful lens fFrNraGtitiFners naviEatinE—Fr yet tF;isGFver — this market.Maximilian Men*el&Ku-a Sn/0ek P+lan-’sUr'antrum+f Am'iti+n UrManhestinatiFns in PFlan;sNan a wi;e ranEeFfNhysiGalsGale. AtFne en;sits Hala KFszyki, aGFmNaGt 0.9-heGtaresGhemeFf rFuEhly 28,900 m² fFGuse;Fn fFF;, leisure, an;GF-wFrkinE. At theFther lies FStPark – aNlanne;62-heGtare,700,000 m² mixe;-use;istriGtFn the fFrmer FStGar faGtFrysite, with a;evelFNment hFrizFnFfFver 20 years. Betweenthese extremes, mFstNrFjeGts fall within the 4–8 heGtare ranEe,withErFssflFFr areas tyNiGallyMetween 50,000 an;130,000 m².This sNrea;refleGts the tyNesFf sites availaMle in PFlishGities:Projects by Site Area, hectares sinEle-Muil;inEGFnversiFns,MrFwnfiel;infill, an;larEe-sGalere;evelFNmentFf fFrmer in;ustrial lan;. There is nFfixe;sGalethat;efines the fFrmat. Instea;, theseNrFjeGts are;efine;MyhFw theyFNerate. ReEar;lessFf size, eaGh is;esiEne;asaNuMliGly aGGessiMle, multi-use;estinatiFn inteErate;intFthe urMan faMriGFf theGity.Hala KFszyki an;FStPark sit atFNNFsite en;sFf thesNeGtrum. YetMFth fFllFw the same lFEiG: t