歌诗达-15周年-活动提案
堮陔鱳⼽䇗亡勆䬠䥊 堮陔鱳黑鯺◇䇗꺙埠䋯⻪♔╈㎁╙头鲡蛈氳㎁ꡮ黑鯺芒篪䡗╙꺙㳄鲽뀟╈㎁氳㎁ꡮ黑鯺⪝ն⛼╙╈㎁㎁ꡮ黑鯺氳⩝뀕縖䄖篺╙╈㎁䄬㏜僜ⱷ▽䇗儗埠⼽䇗阻阞亡勆㲛⚩泘剝㵒⬢堮陔鱳氳亍縏㲙䢓鲜⺭㲙紮ㄎ㞑⠺Ⲃ⼽䇗氳儬⚢㵨堮陔鱳氳杼䒞⚩鱳簄催㛢ㄎ埢黑鯺氳☕♜ Costa Cruises opened its first international cruise line with China as its home port in 2006 becoming the first international cruise company to enter China.As the pioneer of international cruise in China it has been serving the Chinese market for 15 years The 15th anniversary design is aimed at Costa's new and old customers and catersto the preferences of the customers. With the opportunity of the 15th anniversary Costa's concept is conveyed to more people who like cruise ships COSTA BACKGROUND Costa Asia 15thAnniversary Campaign SUPPORT FROMWELL-KNOWN GROUPS: Costa Cruises, part of Carnival Group, one ofthe world's leading cruise companies, CostaCrociere, S.P.A. (Italy's Costa Cruises Ltd.) isEurope's leading cruise company. 濼ぜ꧋㔙涸⸈䭯 堮陔鱳黑鯺ꤷ㷯◇┪槡黑鯺┯綥咠㇚䇗ⶕ㍙$PTUB$SPDJFSF 4Q" 䙬㛻⮵堮陔鱳黑鯺僗⪝佭埫孙꺙㷎┉䧗氳黑鯺⪝ SERVICE WHOLEHEARTEDLY SERVICE CONCEPT Over the past 70 years, Costa Cruises has always been dedicated to the conceptof serving passengers, providing warm and thoughtful service during thejourney, while bringing a sense of home, to experience the new world at sea. 番霟剪⸉剪⸉椚䙁 堮陔鱳黑鯺䇗全㡏篳⟊䧏浔╙亹㲙珳陗僜ⱷ氳杼䒞㏇亹鵎╈䬠❠懷䗯⼽⮽氳僜ⱷ⺱休䅠全㳄氳䎍㷯䚊㶽䗯⛮뀰宿┕亍┪槡ն INHERITANCE OF ITALIAN STYLE Costa Cruises started in Italy in 1860, inheriting the romantic Ital-ian style, cruising on the blue sea, opening a gorgeous Italianatejourney with you, so that every passenger can feel the pure Italianromantic atmosphere. ⠛䪬䠑䒭涸굥䞔 堮陔鱳黑鯺㡏◇䇗䙬㛻⮵⚩䤕宫庵氳䙬䌋곽䗯䃾崅◇複衹氳㛻宿╯┕┚✃⪦⺱䋯⻪┉㏜簅╜氳䙬䎷╯亹阦夷┉⛤亹㲙䚊篚塜氳䙬䌋宫庵妰䕜ն During the epidemic period the industry was sus-pended so Costa suspended all advertising andonly relied on the brand's own account to main-tain the sound volume. 橻䗯休僿车┯⢦芒堮陔鱳俪簾▽䢦僗氳䇯⼔䤸䷒☢❤ꪣ⿁撿舅僗額⺙簟䧏㚜ꄈն At the beginning of the 15th anniversary airlinesin the industry are gradually returning to the air.With the opportunity of the 15th anniversaryCosta will gradually make its voice heard bringingCosta back to the attention of the public and al-lowing tourists who like cruise travel to return tothe embrace of Costa. 㞝☫⼽䇗颯㡏车┯⫂芒篪鵄峀㛄芒⠺Ⲃ⼽䇗㜶儬鵄峀㚜㵨堮陔鱳ꄆ亍䅠㍑㛻⚜鈼篪阦ㄎ埢黑鯺亹崅氳崅㲙ꄆ䎍堮陔鱳䒲ն SHORT-TERM PROJECTS:Take advantage of 15 years, strong sales 22 years of tickets 瀊劍靃곿⠺ⲡ⼽䇗䍠ⲡꛖす䇗烨ⱷ LONG-TERM PROJECTS:Costa has made a strong comeback, giving back to its old customers exploringnew customers and sweeping away the industry gloom brought by the epidemic 劍靃곿堮陔鱳䍠ⲡ㍑䎍㍑꺋縏㲙䢓䧳䫂亍㲙䢓䣴ꢝ橻䗯䅠全氳车┯ꡗ꩕ ANALYSIS OF SHORT-TERM PROJECTS Short-term project goal, that is, bursting point goal, through a series of bursting point publicity, feedback,to attract old customers to return. The ultimate purpose of the project is to focus on ticket sales, and to at-tract customers mainly to the old customers who have some experience and understanding of Costa, sup-plemented by the new customers who have some knowledge of shipping travel. 瀊劍靃곿ⴔ區 湿僿陻겗泘剝ⷊ佭搷憠泘剝鵠鲋硍⮜搷憠䌋㲛⚩յ㍑꺋氳亡䌋䌖縏㲙䢓㍑䎍ն陻겗僄篳泘氳♔烨ⱷꛖす╙╚䌖㲙紮䎎♔㵒堮陔鱳僗䢦⛮뀰僗䢦▽鉯氳縏㲙䢓╙╚㵒芒鲡亹车僗䢦▽鉯氳亍㲙䢓╙鰑ն LONG-TERM PROJECT ANALYSIS From the beginning of 2020 to the present. The epidemic continues to cast a shadow over all industries es-pecially the tourism industry. Nowadays the control of various countries is gradually stable. With the op-portunity of the 15th anniversary the voice volume is gradually expanded to welcome the return of old cus-tomers. What is more important is to attract more new customers through the information transmissionof cruise travel. Enhance customer stickiness sweep the epidemic haze. 劍靃곿ⴔ區 䇗⮤㡏舘☫ն橻䗯ꡗ꩕❤仾璎糅⺨车⺨┯亹崅车┯⫿㶗榗ն㞝☫⺨㎁䫝⯆鵄峀牔㲋⠺Ⲃ⼽䇗氳㜶儬鵄峀䣲㛻㚜ꄈ鲜縏㲙䢓㍑䎍催ꄆ金氳佭鵠鲋㵒黑鯺亹车氳⟔䕜⚩鱳䌖催㛢氳亍㲙䢓ն㘍䍠㲙䢓睳䓪嘦䣴橻䗯ꡗ꩕ն 亡勆┉SERVERA 15thCostaAsiaAnniCam 姐霜鴪䎃v庛䞔䒁絯 Ⰼ呩瘻ⴢ♸⚺錠錣䒁㾝 ⡲⚹♧⚡剣庛䏞涸ㅷ晥姐霜鴪涸❵䞔ծ⿼䞔ծ昶䞔椚䙁忘駈♶ず假㹐涸♶ずⴀ遤宠䠭䛸嫦⡙假㹐涸Ⱒ岤♸佅䭯 䶀昶ⴀ遤刿銳䪾昶䌄㔐㹻 15thCostaAsiaA v忘駈Ⰼ㹻欽귬宠⡤낉䠑䒭굥⛲腊Ⱟ곥㢴㕂俱椚v⚁⚌餤䗱涸擔㷛㶩康⛙㖞㺱侅✵⛙雮昿嫢溁䗱佞䗱v宐毫TQBծ⯝玘餝暟㣔㛔雮㣐➃⟌⛲腊㽴❧杝㢅傞⯕կ *UDBONFFUUIFGBNJMZTEJOJOHOFFET FYQFSJFODF*UBMJBOBWPS BOEUBLFJOUPBDDPVOUNVMUJOBUJPOBMDVJTJOF 1SPGFTTJPOBMBOEJOUJNBUFCFBSDIJMESFOTQMBZHSPVOE UFBDIJOHJOGVO MFUQBSFOUTXPSSZBOESFTUBTTVSFE 4QB EVUZGSFFTIPQQJOHQBSBEJTF TPUIBUBEVMUTDBOFOKPZUIFUJNFBMPOF v崞⸂♶⨢䠑䒭期妅QBSUZ佞聒㍜梖♶⨢姅v宐♳⛙㔩馄宐♳徾麤䰃♳岷鄳鼢鷜䞞㋐vぐ猫⚺곿䁘♳康〳忘駈掚꡶假遤㖑䩧⽓宠v⯕歌匣ծ靬TQBծ䠑䒭♴⼯蘡⡤낉靬傞⯕կ vⳠⳮ㣐ⶢꤎ嫦傈♳怵小嵵䠭「⸓➃昶䞔⠛㣼vぐ䒭暵蒀ꂊゅ❵䩛靈ⵖ鷐㥟♧⟧⚁㾩欫蹓v嵠恟㹐䨻半满鲽厫嵳嵠紷❧♧㢹欫唀傞⯕ 㶶⡤䙼彂랱⡤ 㶶⡤䙼彂랱⡤ ⚥薉俒㶶⡤錞薴⚥薉俒㶶⡤錞薴⚥薉俒㶶⡤錞薴 'POUTQFDJDBUJPO'POUTQFDJDBUJPO'POUTQFDJDBUJPO Main font&ĊÿƿãžĩƘĊğŏŇž䁲惨擋㎡䍊㗯֟㐢合 姐霜鴪乲㼜❵䞔ծ⿼䞔ծ昶䞔輑Ⰶ菔遤⛓⚥⡲⚹剣庛䏞涸ㅷ晥⛲刿岤ꅾ♶ずⴀ遤絆ざ涸庛䞔䨾 կ㖈ワ䎃涸㹒⠛劍ꢂꅾ䩧䠭䞔晥雭㥩罈㹐䨪ず傞㼆✵乲涸䞔䠭禹瑲ⴀ䚍㹒⠛䅺Ⰶ⟟⧩挿エ䒸倝㹐䨪⸈Ⰶ㼜䞔䠭晥餟瑬㨤絊կ 横版延展视觉 0UIFSFYUFOTJPOT Extends vision横版延展视觉活动船票 䇗┥嫱ꄆꛎր芒ց┯ꛔ兣⪓勆瓀⮕┚╚鈼鈿䋞㷤 䇗┥嫱ꄆꛎր芒ց┯ꛔ兣⪓勆瓀⮕鼨⮇ $0 45" " 4 * " 5 ) " / / * 7 & 3 4 " 3 :$ " . 1" * ( / 䇗岑縰黑鯺┯堮陔鱳⻪爊阦撕ꄆ鳀 ANNIVERSARYCAMPAIGNTH15COSTA ASIA 堮 陔 鱳 ⛼ ╙ 䡘 ㎁ 黑 鯺 겅 ⫠ ⚀ ┯ 傾 㵨 ╈ ㎁ 黑 鯺 ┯ ┚ ┪ 槡 黑 鯺 ┯ 鳀 䫙㵨 夷 ╄ ☕ ┚ ┘ ⺱ ㎁ 㳄 氳 乄 鳀 䫙 橻 䗯 䎎 ┖ 阦 撕 氳 ☕ ┚ ┪ 槡 ꄆ 鳀 $ 0 4 5 " " 4 * " 5 )
