报告|2026年趋势日历

Edito To get a sense of where 2026 is headed, it helps to lookback at what 2025 brought to the table. Over the pastyear,individualitytook center stage as people leanedharder into dressing for themselves, avoiding the feelingof blending in, and finding new ways topersonalizetheir This report highlights what Heuritech does best:TrendForecasting. In this Trend Calendar, we’re combining ourdata-driveninsights and fashion expertiseinto acomprehensiveguidedesigned to help you navigate the key trends for To kick things off, we begin with areflection on our2025 trend predictionsto demonstrate why Heuritechis the go-to for spotting what’s next in fashion.Trend forecasting isn’t necessarily about discoveringsomething entirely new, it’s about identifying how Moving into 2026, the focus shifts towardtexture andvolume, little bursts ofextroversionworked intootherwise clean, refined pieces. Whether that shows upthrough intentional draping, a fresh take on stripes, or anunexpected touch of color, the year will encourage adding It’s about understanding the cycles of influence and howthey translate from the runway to real life in order to Fashion is becoming fun again,but through statementpieces that live in your wardrobe, not trends thatdisappear after one wear. determine which of these trends consumers willactually wear- and why. Heuritech’s Trend Calendar will provide you with theessential tools to stay aligned and catch trends with astrong estimated growth for 2026. 1.2.3. Let’s revisit 5 standout trends from last year’s Trend Calendar,AYear A Year in Review 5 Trends Identified in the 2025 Calendar and Their Year-Round Performance A Year in ReviewEuro Summer In May 2025, we introduced the Euro Summer theme, forecasting the big trendsfor the upcoming summer. An aesthetic inspired by vintage codes and moderncharm. Key trends including Buttermilk Yellow, that turned out to be the color ofthe summer with a growth of +21% during the summer months was featured. These trends are as popular that they expect to transfer into 2026 as well. Onthe SS26 runway, multiple designers incorporated these key trends into theircollections, signaling widespread adoption. Forecasts indicate strongforecasted growth, with Buttermilk Yellow and Gingham expected to see A Year in ReviewCity Boy Introduced in March 2025, the City Boy theme embodies a refined yet effortlessurban style - functional, versatile, and rooted in everyday life. Inspired by thepace of Tokyo, Paris, and New York, it merges relaxed streetwear with tailoredprecision. Key trends include Vertical Stripes, Brut Denim, and Duffle Bags, the On the SS26 runways, Louis Vuitton, Dior, and Amiri each reinterpreted the lookthrough crisp layering, polished basics, and elevated denim. The result: a globalaesthetic blending Japanese minimalism, European craftsmanship, andAmerican ease - defining the new standard of modern masculinity for 2026 too. CalendarTrend Explore the fastest-growing trends for the next 12 months, presented on a timelinehighlighting their peak month based on comprehensive data analysis. Each trend has been JANUARY -Fur Detail Luxury in the Details After a landmark year for fur outerwear in 2025, the material refusesto step out of the spotlight, evolving instead into one of 2026’s mostdefining statement details. No longer restricted to full coats, fur isreimagined in smaller, striking forms: plush scarves and stoles, softhems peeking from gloves, and tactile trims adorning tops, skirts and The Fall Winter 2025 runways cemented the material’s dominance,with fur capturing a notable 6.5% runway share. Iconic looks from MiuMiu and Prada, alongside cross-seasonal interpretations fromdesigners like Blumarine, positioned fur as one of next year’sessential fabrics. And although deployed more sparingly, fur details With peak visibility in Q1 and forecasted growth of +15% this quarterand across the next 12 months, the trend shows no sign of slowing.Its appeal lies in its duality: part tactile comfort, part directional stylecue, an elevated touch that shifts an outfit from expected to FEBRUARY -Leather Pants Sport Meets Rock Meets Glam From Timothée Chalamet in Chrome Hearts at the SAGAwards to Shai Gilgeous-Alexander, 2024–2025 NBA MVPand three-time All-Star, tunnel style, leather pants arestaking their claim as one of 2026’s most magnetic Men’s leather pants are forecasted to grow +8% in Q1 2026,and February’s packed sports calendar only amplifies themomentum. With both the NBA All-Star Game and theSuper Bowl on deck, pre-game fashion is set to showcase Styling goes maximalist, with full leather looks in richbrowns or crocodile textures, or paired with anotherseasonal favourite, animal print outerwear, forecasted to MARCH -Brut Denim Denim in Its Truest Form This raw fabric is making its mark on baggy and straightjeans, oversized jackets, urban streetwear, and evenminimalistic chic styles, embraced by all age groups. Astandout trend on social m