FW'26女装周

Methodology By combining runway dynamics with real-world consumer behavior, this in-depth reportprovides actionable insights to help brands understand how to invest in a trend andanticipate its evolution in the market. Runway Data Leveraging Heuritech’s long-term tracking of global catwalk seasons, we analyze trends across consecutiveseasons to identify growth patterns, growth visibility and measure trend share on the runway. By comparingseason-over-season data, we determine which trends are gaining momentum, stabilizing, or declining. Consumer Data Heuritech uses proprietary artificial intelligence and computer vision technology to analyze millions ofreal-world images shared on social media platforms. This allows us to detect shapes, colors, patterns, andfabrics worn by consumers globally, at scale and in real time. Our models track how trends emerge beyondthe runway and translate into everyday wear. By quantifying adoption curves and growth signals, we forecastfuture consumer demand. "Heuritech has turned social mediainto an artificial intelligence tool thatpredicts the development of trends" This report combines multiple data sources, validated by our fashion experts, who merge data-driveninsights with deep industry knowledge. This ensures that trends are contextualized within the broaderfashion landscape, providing a comprehensive view of trend evolution and future potential for Fall/Winter 26. Edito Subjective Maximalism Can we make fashion fun again? People areasking. At Heuritech, we’ve been watching therunway seasons for years. Back in our Women'sFW25 Report, we talked about a seasonreflecting Bold Nostalgia, and for SS26 weexplored The Art of Extroversion. Over the pastfew seasons, you could already see hints of theindustry being drawn toward boldness,extroversion, and maximalism. This season is about finding maximalism withinyour own taste. Developing taste meansfollowing your intuition and curiosity, and FW26invites you to do just that, whether you identifyas a woman of calm romance, sporty energy, orparty princess. In this context, maximalism becomes less aboutaccumulation and more about intention. It is nolonger defined by how much you wear, but byhow precisely each element reflects yourpersonal lens. A single bold gesture as a texture,a color, a silhouette, can carry the same impactas a fully layered look when it feels authentic tothe wearer. For FW26, all these elements are comingtogether in a new form of extravagance. But ismaximalism just about lavishness, statementdressing, and exuberance? Not necessarily.That’s exactly what we look at in ourMassMinimaltheme, where we explore howmaximalism can exist within minimalism, andhow the two can dance together to create anaesthetic that mirrors the current state offashion. These explorations and innovations are reflectedin our report. We explore our city spotlight,highlighting emerging trends in each location,alongside our thematic analysis and Star Trendsfrom the runway. To celebrate maximalism, wehave maximised our Star Trends, expandingthem from four to eight. ───INDEX Jump in… City SpotlightThe top runway trends, divided by city, analyzed by our AI 2─── Insights powered by LY Watch into how brandsactivated across product, communication andretail during Fashion WeekBrand Activations 3─── Standout colors, prints, fabrics, silhouettes,and accessories of the seasonThematic Trend Analysis 4─── Star Trends See how the most common trends wereadapted in different ways Top trendsNew-York In the season of maximalism, New York’s bold spirit returnedafter seasons of restraint. All three spotlight trends played adecorative role, amplifying looks with texture and movement.Velvet saw a+65%increase from FW25, appearing on lavishgold dresses at Fforme and standout pieces from Calvin KleinCollection. Fringe, with a1.3%runway share and+16%growth, appeared inbold,saturated colors,either as a decorative element ontailoring at Kim Shui or as a full look at Cult Gaia, flowingbeautifully over the body. Finally, Crocodile-print leather broughtrock-and-roll flair at Khaite and LaQuan Smith, growing+52%from FW25. 1. KHAITE2. LAQUAN SMITH 1. FFORME2. CALVIN KLEIN COLLECTION 1. KIM SHUI2. CULT GAIA BrandActivationspowered byLY Watch Brand ActivationsNew-York This edition of NYFW was driven by strong communicationdynamics and celebrity-led visibility, with brands prioritizingattention capture over large-scale creative resets. Activationdata* shows a+11%increase overall, with communication-ledactivations up+50%, highlighting a clear shift toward mediaimpact and digital reach. Beyond the runway, brands activated throughlocalized and community-driven formats,includingCalvin Klein’s SoHo pop-up. This edition, the brand confirmed itsdominance,capturing over 52%of total brand mentionsaccording toOnclusive. Marc Jacobs’ runway watch party incollaborationwith influential figure Ly.As was a prime offandom amplification and communication efficiency.