Life360 Inc 2025年度报告

When they're okay,you're okay. A private map for your inner circle - connectingthepeople,pets,andthingsthat mattermost.Free to use, built for families, and powered bymarket-leadingdrivingsafetyandpremiumprotectionservices. ExecutiveChairman'sReportA1 LETTERTOSTOCKHOLDERS ExecutiveChairman Chris Hulls life stage,and internationalmarketsrepresenta significant multi-yearmonetization runwayas theymature. Fellow Stockholders, stronger balance sheetto invest inwhat comes next. Life360'smission istokeeppeopleclosetothe ones they love.That missionwas born nearly two decades agofroma simpleand painful observation:when disaster strikesfamilies struggleto find each other.Today,nearly96millionpeople around the worldrelyonLife360everyday.Weareproudofhowfarwe have come,and even moreenergized by howmuch further weintend to go. Strategy 3.Creating New Revenue Streams: Life360 continues to executeagainstfour core strategic priorities: TheNativoacquisitiontransformsouradvertising business into a full-stackplatform. The U.S. digital advertisingmarket exceeds $400 billion, with morethan si00 billion flowing across theopen web and connected TVwhereLife360's first-partyfamilylocationdata offers brands targeting and real-worldmeasurementthat simplydoesnot exist elsewhere. 1.Growing Our Audience: Our freememberbaseisthefoundationofeverything we build. The majorityof our members find us throughword ofmouth,and even in ourmost mature markets we continuetogrow.With16%penetrationintheU.S.andlow singledigitsinternationally,the vastmajorityofouraddressablemarketremainsaheadofus.Growingfreeusersisnot justaprecursortomonetizationIt is the strategy. 2025 Performance 2025wasalandmarkyear.Wedelivered record revenue growth,record subscribernetadditions,andour first full year of positive net incomein company history.Adjusted EBITDAmorethandoubled.WelaunchedPetGPSacrossfiveglobalmarkets,closedthe Nativoacquisitionto buildafull-stack advertisingplatform,andexited the year with a substantially 4.ExpandingProfitability:Achievingourfirstfull yearof positivenet incomewas a milestone years in the making.reflectingboththepowerofourfreemiummodel andthedisciplineof ourteam.Adjusted EBITDAmarginexpandedfrom12% in2024to19% in2025,andweremainonaclearpathtoward our long-term target of 35%and beyond. 2. Scaling Paid Offerings: Paying Circlesgrew26% in 2025,driven by improvedconversion and the deepening value ofourpremium tiers.PetGPS extends oursubscription model into an entirely new $371.5m+32% YoY revenueincrease 95.8m+20%monthlyactive users $495.8mcashbalance! $478mannualizedmonthly revenue defensive case.The offensivecase is equally compelling.Alisourmostimportantproductinnovationlever.Itenablesustomovefromaplatformthatinforms families to one thatanticipates their needs, andtobuildexperiences thatweresimplytoocomplextodeliverbefore.Myfocus is on ensuringwemovequicklyandambitiouslyon thatopportunity.Wearewell-positionedto lead thenext shift in howfamilies interactwithtechnology.justas we ledthe last one. Our Company Behind every metric is a familythat reliedon Life360 when itmatteredmost.In2025,ourmembersdrove611billionmileswith Life360 crash detectionactive,andreceived85billionsafearrivalnotifications.Thesenumbers are a reminderofwhyweexist andof howmuchresponsibility we carry. Aland theRoad Ahead Every board and investor isasking which sideof the Aldisruption linetheircompaniesareon.ForLife360,theanswerisunambiguous.Ourusecasecannot be disrupted becauseit is anchored in real peoplemoving throughthephysicalworld. Software cannot replaceyour child,your spouse,oryourpet.Our real-time location datacannot be scraped by a languagemodel.Itmustbecollectedcontinuouslyfromreal humansat scale, which makes it morescarceandmorevaluableas Aladvances,notless.Thatisthe IamgratefultoLaurenAntonoffforheroutstandingleadershipas CEO,to the entire Life360teamforanexceptional2025andtomyfellowBoardmembersfor their continued guidance.It is aprivilege to serve asExecutive Chairman as we enterthisnextchapter.Life360hasneverbeenbetterpositionedfor what lies ahead. Sincerely, Chris Hulls Co-Founder and ExecutiveChairman LETTERTOSTOCKHOLDERS Chief ExecutiveOfficer Lauren Antonoff 2025PerformanceandAchievements Beyondthefinancialresults,2025was ayearofmeaningful platformprogress.We launched Life360 PetGPS,ourfirstfullyin-housedesignedGPSdevice,simultaneouslyacrossfiveglobalmarkets.Theearlyresponseexceededexpectationssellingoutinmostregionswithindaysof launch Dear Stockholders, As Ireflect on 2025 and look aheadto the future, Iam proud to share thatLife360hasachieveda landmarkyear.We delivered record-breaking results,made significant progress buildingourfamily super app plaform,andcompletedaleadershiptransitionthatpositions us well for the nextchapterofgrowth.Weremaininthe early stages of an enormousopportunity.The world's familiesneedtheconnection,coordination,and safetythatweoffer,andwe arejust beginning to realize our potentialtokeeppeople clo