盖普 2025年度报告

nolders Fiscal 2025 (FY25)wasanotheryearwhereGap Inc.performedwhile wemarketplace,as one team and onegoingtodo reasseappareleaderand bestorytemedia GAP dits thircompereignitgenertconneprodurstorytiresoneto excibackiatrue w 2%,drivebycomparablesalesof3%-andBey,andendedtheourhighes ereincrediblyproudofourperformancewhichreflectsthefinancial and operational rigorstronger core apparel business, amore powerful platform, and anenergized culture. BANAI3%coconseble salrytellirthe briitself aa discinarrat We'rmance which reflects the financial andbusiness,amorepowerful platform, Across the portfolio, our playbookcontinues to drive relevanceand revenue At ATHinthe:Maggiwe're !alreadthe bu Richard Dickson OLDNAVYdelivereda3%compinFY25,its secondconsecutiveyearofpositi across our portfolio of brandspositioning loyalty as a broaderengagement platform that deepensrelationships across the portfolio. Still,weremain committedto thebrand and confidentin itslong-term InFY26,GapInc.movesfromPhase1/Fixthe Fundamentals to Phase 2/Build Momentum on our transformationroadmap. We'll do it through: Optimizing our technology offer-ing to ensure it remains a crucialenabler,withan Al strategyfocusedonimovingdictabilityruContinuous improvement in product,ing friction, and unlocking greaterproductivity across the enterprise marketing, storytelng, andexecution to further strengthen ourcore apparel business As wemove through FY26, the peopleof Gap Inc. are energized and focusedon driving sustainableprofitableshareholders. Guided by our purposethat truly meansat scale. Bridging the opportunity,inclusiorintention and actioProving what Gapand profitcaWith that conviction,and the disciplineto execute, we'redyto leadthenextdefining chapterfor our company likeBeautyandAccesscunderdeveloped categories in Gapto customers and significant inapparel retail. Continuingto developourFashiontainment platform -expanding licensing, strengtheningpartnerships,and aligning ourwith the entertainment calendar.have expert leaders in place to fullydevelop the capability. RampingupEncore,GapInc'sreimagined loyalty program, con-necting our nearly 40 million activemembers to fashion,entertainment, Richard DicksonPresident and CEO, Gap Inc OLDN engineofourportfolio.Bystayingtruequality.andaccessiblepricingforthevholefamily-thebranddellthejoythatOldNavyisk dtheyearandbuiltstyle Haio BarbeitoPRESIDENT&CEO,OLDNAY GA nfidentlybackinto the cultural conversationthis year, reigniting its place as aicon.ThroughoutionPlaybookwithand recorwaysthatfeltbothauthenticand modern "FeelslikeGap,"featuringmusicbybrainrset the tone early, celebratingancoptimism and self-expressiorcheTheunocollaboratiinsSandy Liang, Sucarothers,attractingnewcustomersAt!the GapStudio Collection, designedby Zac Posen,marked a definingidemilestone,signaling demandforanc "The momentum we built this yearreafirmed Gap's ability to shapewhat's next.It alsolaid a strongfoundation for long-term growth.innovation.andrelevance Mark BreitbardPRESIDENT&CEO,GAP BANANAREPUBLIC driven by refined fits and a cohesivestorytelling-including a holiday campaign set in Ireland further expressed rootedinheritage,craftsmlanship,and TheSpring2025ClasssicsCollection,s, set the tone for theyearandfocuprovedreinforcingalegacybuiltonrichglobalperspective confidence in its prergrounded in craftsmanship,storytelling.ued spirit of discovery AthleTa Purpose remains a defining strengthAthleta supported Breast CancerAwareness Monththroughacollabora-and CEO Maggie Gauger, who bringstion with designer Kristin Juszczyk andSusan G. Komthe Wins holiday campaign featuringactressandadateOliviaMunrfurther undersDredAthleta's role inwell-being Athleta is focused on reinvigoratingthe brand undethe leadership ofnewly appointed Brand President.ApplyingourBrandReinvigorationPlaybooktheassortment,and reestablishingadistinctposrootedinperformance, design intent, "Athleta has a powerbuilt on solving realfor women throughproduct innovationrelevant marketing.components with exessentialtoournext category withthelaunchof BodyMove,expanding its product offering into aningfulinnovation andsolutions that addressdisciplinedproductstorytellingarecentralto this next phase, reinforcingenttoquality,innovation,and aspirational relevance.to rebuild momentum. important and resilient. With renewedleadership,focus,and disciplined execution,Athleta enters 2026 positioned MaggieGaugerPRESIDENT&CEO,ATHLETA "TheRotational ManagementProgram wasthefoundation of mycareerin retail.Itgavemeanenterpriselens earlyon-howcreativityfuelsbrand relevance,howrelevance drives demand,andhow disciplined execution delivers performance.Justasimportantly,ittaughtmehowtoworkwith incredible people across thebusiness andcollaborate cross-functionallyto bring ideas to life.Thatfoundation continues to shapehowIbuildteamsand driveresultsacross Gap. JulieTroutman UNITED STATESSECURITIESANDEXCHANGECOMMISSIONWashington, D.C.20549FORM10-K (Mark One) 四Annua