EMPLOYEEENGAGEMENTIN THEBANKING www.dalecarnegie.com The Importance of People What makes one company more successful than another? Better products, services, strategies,technologies or, perhaps, a better cost structure? Certainly, all of these contribute to superiorperformance but all of them can be copied. The one thing that creates sustainable competitiveadvantage – and therefore a favorable ROI, company value and long-term strength – is the Dale Carnegie Training teamed with MSW Research to study the functional and emotionalelements that affect employee engagement in the Banking Industry. A national representativesample of 150 banking employees revealed that a little over one-third of those surveyed were People who are in the technical areas of Banking are the most engaged, followed by the VPlevel. At the same time, those earning less than $50K are also among the most engaged. The Value of the Senior Leadership The direction of the company and the confidence employees have in the leadership abilityof senior leaders are important areas for future success.Thirty five percent of bankingemployees believe that their leadership is moving their companies in the right direction, The perception that Senior leaders are moving the company in the right direction is the mostimportant variable explaining Satisfaction with Senior Leadership, which has the greatest impact Satisfaction with senior management leading to employee engagement is also impacted • Opportunityforcareergrowth• Opportunitytotrynewthings• Encouragementtogrow&develop Overall Satisfaction with Organization Overall Satisfaction with the organization is the second most important functional valueimpacting Employee Engagement. The five most important variables impacting overall 1.Satisfaction with Senior Management2.Pride in the organization I work for3.Corporation has strong ethics4.Corporate philosophy reflects my own values The last three items all contribute to Pride in the organization. The organization can improvepride with strong ethics and contributions to the community laid out by senior management. The Value of the Immediate Supervisor The immediate supervisor performs a pivotal role; he or she links the employee to theorganization.People who feel that their immediate supervisors set a good example areengaged. Unfortunately only 32% of banking employees report that their immediate supervisor The primary resource in a bank is the employees and the relationships that they develop.People are primary influenced by their immediate supervisor and how he or she makes themfeel. Comparing banking to a larger cross industry study conducted last year, we see four How Immediate Supervisors treat and speak to their people has an emotional impact. Reactionto the Immediate Supervisor explains 79% of how employees feel about their organization. Agood supervisor makes people feel valued and assured, but a great supervisor generates afeeling of enthusiasm.These three emotions are the primary drivers of Employee Engagement While a good Supervisor makes peoplefeel valued and confident, a bad Supervisorirritates people and makes them feelintimidated and manipulated. 35% ofemployees in banking feel a negativeemotion as a result of their interaction with Avoiding generating negative feelingsamong their immediate staff is somethingthat supervisors can be trained to achieve.Negative emotions lead to disengagement, www.dalecarnegie.com