沙特足球

GIFT2024 Global Intangible Finance Tracker (GIFT™)— an annual review of the World’s Intangible Value Contents About Brand Finance ForewordDavid Haigh, Chairman & CEO, Brand Finance Leveraging and Reporting11of Intangible Assets: 2024 OutlookAnnie Brown, Valuation Director, Brand Finance Definitions14 Financial Reporting: Background16 Ranking Analysis19Top 100 Companies by Total Intangible Value32 35 Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 withthe aim of 'bridging the gap betweenmarketing and finance'. For more than 25 Quantifyingthefinancialvalue of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, The world'sleading brandvaluation Unique combinationof expertise Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility For business enquiries, please contact:Annie BrownValuation Director Brand Finance, a chartered accountancyfirm regulated by the Institute ofChartered Accountants in England andWales, is the first brand valuationconsultancy to join the InternationalValuation Standards Council. Our experts For media enquiries, please contact:Penny ErrickerGlobal Press Enquires Foreword Brand valuation helps companies understand the value of their brand and howit contributes to the overall value of the company. This important understandingcan inform decision-making related to marketing and branding efforts, as well as Additionally, brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired. Overall, brand A strong brand can lead to improved business returns in several ways.First, a strong brand can help a company differentiate itself from its competitorsand establish a unique identity in the market, which can lead to increased customerloyalty and retention. This, in turn, can lead to higher sales and revenue. A strong David HaighChairman & CEO,Brand Finance In addition, a strong brand can help a company attract top talent, as employeesmay be more attracted to work for a well-known and reputable brand. Finally,a strong brand can provide a company with a competitive advantage and help This year, Brand Finance has invested more in researching and understandingcustomer perception of brands across the world than ever before, with originalresearch taking place in dozens of jurisdictions globally. The report you are If you want to help build a stronger brand, or if you want to better understandthe value of your brand, please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future Gain Insight Requestyour ownBrand Value Strategic Guidance Benchmark YourPerformance Benchmark your brand againstindustry standards for a competitive Brand Finance's Brand Value Reportprovides a complete breakdown ofthe assumptions, data sources, and Empower your marketing team withcomprehensive knowledge about +6,000brands Original market researchon global, market and sector Get FullAccess toourGlobalData Comprehensive coveragefor market specific learnings 31sectors Benchmark your brand againstcompetitors and leverage industry Brand Finance's Global BrandEquity Monitorresearchutilisesa comprehensive framework totrack and measure the core building +150,000respondents Robust market representation Take a longer view to track and learnfrom fast growing brands, marketdisrupters, and market leaders.8thconsecutive year Strategic Insight Brands, and customer relationshipwith brands, are complex. As suchthey requireattention,directionandmeasured supportif they’re to fulfil Understand your brands standingin the market, what it’s known forrelative to the competition, and whatdrives customer decision making Leveraging and Reporting ofIntangible Assets: 2024 Outlook As Brand Finance continues to promote the importance of intangible asset value,we are working in tandem with organisations including the Institute of Practitionersin Advertising, (IPA) International Valuation Standards Council (IVSC) and WorldIntellectual Property Organisation (WIPO) to promote better monitoring and The silent challenge Previous GIFT™ reports and consultation by Brand Finance have outlined thelimitations of accounting and reporting standards, and the resulting challenge oflow disclosure in intangible assets. Financial statements need to be fit for purpose Annie BrownValuation Director, Our 2024 study estimates that 79% of global intangible asset value is not disclosedin balance sheets. This is due to the historic limitations set by the accountingstandards boards which state that internally generated intangible assets, such The implication is that expenditure on brand marketingcould be considered capital expenditure, rather thanoperating costs, a huge benefit for firms seeking anincentive