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坚定的决心?

金融 2026-01-01 美国银行 dede
报告封面

Resolute resolutions? Key takeaways •As people ring in the New Year, resolutions are often set - to travel more, adopt healthier habits, or improve finances. Weanalyze Bank of America internal card and deposit data through November of last year to see if these intentions held in 2025. •In 2025, the share of households vacationing far from home declined compared to the previous two years, suggesting some maybe sacrificing their travel goals. And, when consumers do travel, they favor value options, with year-to-date (YTD) cruisespending up 7.3% year-over-year (YoY). Meanwhile, healthy lifestyle commitments appear to be holding up, with gym spendingand interest in mocktails and other non-alcoholic drinks on the rise. •Finally, with regard to financial goals, as of November 2025, it appears that most income and age groups have seen smalldecreases in deposits compared to 2024, according to Bank of America deposit data. Also, investments did continue to increase,but at a much slower rate than in previous years. Resolution #1: Travel moreDid you commit to travel more in 2025? And did you actually do it? If you opted to stay home last year, you certainly weren’t the only one. Using Bank of America aggregated credit and debit card data, we can measure which households traveled by looking at spendingpatterns more than 100 miles from a home address through November 2025. As seen inExhibit 1, although nearly 36% ofhouseholds traveled during peak travel season in July 2025, this was down when compared to the previous two years. Even so, this share remains a couple of percentage points above pre-pandemic levels, when slightly more than a third ofhouseholds traveled (for more on 2025 travel trends, readRegional roundup: Upswing in spending eludes the South). Exhibit1:A higher share of householdstraveledin 2025compared to 2019, but not compared to 2024 and 2023Share of US households with brick-and-mortar spending greater than 100 miles from their home address (monthly, %) When consumers did travel, they appeared to favor budget-friendly options. Cruises, which offer a range of options and deals fordifferent budgets, saw an increase of 7.3% year-over-year (YoY) in 2025 through November, while spending on airlines and lodging declined 6.8% and 2.5% YoY, respectively (Exhibit 2). Also, we found that spending on campsites, another affordablevacation option, increased significantly (read more inMore fun in the sun). What’s more, trips greater than 500 miles away from home have decreased more in the past year than those closer to home(between 100 and 500 miles away) (Exhibit 3). So, in 2025, it appears that many households may have prioritized other goalsover traveling. Exhibit2:Cruises still see strong YoY spending growth in 2025,while consumers cut back on airlines and lodgingSpending growth per household, based on Bank of America card data, for Exhibit3:There was around a2% YoY drop in households travelingfurther than 500 miles away in 2025Households making brick-and-mortar card transactions by distance from their home address (yearly, YoY%) select travel categories (through November 2025, YoY%) Resolution #2: Healthier habitsDid you plan on making any lifestyle changes in 2025? You were in good company, according to Bank of America card data. Compared to pre-pandemic levels, it seems more households opted to spend on activities like the gym, rather than going toliquor stores. The ratio of households spending on beer, wine, and liquor stores compared to household spending on gyms fell(Exhibit 4), showing us that households have been consistently making healthier choices over the past five years and 2025 wasno exception. One caveat: while our data shows us whether or not people pay for a gym membership, we can’t determine if they actually go.Additionally, we cannot necessarily see what people are buying when they go to the store. However, interest in non-alcoholic drinks and mocktails has increased significantly over the past few years, according to Google Trends data, especially around“DryJanuary”(Exhibit 5). So, we think it fair to assume that some consumers likely did make slightly healthier choices in 2025. Exhibit5: Web searches for “non-alcoholic drink” and “mocktail”have increased significantly in the past few yearsInterest as measured by web searches by select topics (monthly, peak Exhibit6:The majority of households reportedwanting to savemoney, reduce debt, and invest their money in 2025Share of survey respondents for top financial goals of 2025 (November interest = 100) 2024, %) Resolution #3: Save and invest moreOutside of travel and healthier living, people also reported wanting to save money, reduce debt and invest more (Exhibit 6), according to a Bank of America survey (see Methodology). And it seems consumers were somewhat successful at achieving theirfinancial goals. For example, it appears most income and age groups still had elevated deposits compared to 2019 inflation-adjusted leve