2026年美国鞋服与配饰品牌热度指数

Contents About the Brand Heat Index...............................................................................3 Footwear................................................................................................................5 Athletic footwear.............................................................................................6Casual footwear..............................................................................................8 Apparel..................................................................................................................14 Athletic clothing..............................................................................................15Casual clothing................................................................................................17 Conclusion...........................................................................................................25 About the Authors.............................................................................................26 About the Brand Heat Index In a market where consumers are more selective, and loyalty is harder to earn, Brand Heathas become a leading indicator of sustainable growth. L.E.K. Consulting’s 2026 US Footwear,Apparel, and Accessories Brand Heat Index measures relative brand popularity across major The Brand Heat Index is based on a survey of thousands of U.S. consumers who have recentlypurchased footwear, apparel or related goods. Brands receive a heat score on a standardized Following this framework, the Brand Heat Index identifies brands with the strongest upward The survey captures feedback on brands across four footwear and apparel use casecategories: athletic, casual, outdoor or rugged, and dress. Bags & luggage and outdoor 2026 Noteworthy consumer trends •Outdoor and athletic categories continue to have the highest heat scores overall,benefited by an enthusiast consumer base that looks to these brands for both •Competition at the top is increasingly intense, with seven out of 16 apparel andfootwear categories tested showing the top three brands within 10 points of •Across categories, the top brands are disproportionately viewed as “premium”brands by consumers — the exception to this is casual apparel and footwear, •Consumer feedback indicates that a strong social media presence is a coredriver of brand heat, particularly among younger generations, where TikTok-viral •Importantly, brand heat differs meaningfully by gender and generation, withwomen and younger generations having a higher proportion of newcomerbrands on their Top 10 lists. Increasingly, we are seeing brands leverage their In the pages that follow, the Top 10 brands are ranked by their heat scores withineach product category — both in total and by generational cohort. How does your brand stack up? Footwear In 2026, competition in the footwear space remains intense, with brand heat scores tightlyclustered at the top across multiple categories. Athletic and casual footwear continue todraw the strongest engagement overall, though athletic footwear heat has declined slightly Premium brands are rising in the ranks across categories, whether On Running in athletic,Arc’teryx and Salomon in outdoor, UGG in casual or Coach in dress footwear. Relative to apparel, footwear rankings show greater consistency across genders, with many ofthe same brands appearing in the Top 10 for both women’s and men’s footwear within a given Brands ranked on a scale of 1-100 S PECIAL RE PO R T Figure 2 Men’s footwearFigure 2Men’s footwear Brands ranked on a scale of 1-100 Athletic footwear Key themes: •While the Top 10 brands in athletic footwear remain fairly consistent year over year and •Nikeheld on to its position as the No. 1 brand overall for both women’s and men’s athleticfootwear, butHOKAandOn Runningfollow closely behind, particularly among women. •Running-heritage brands continue to broaden their strong trajectory, withNew BalanceandAsicsin the Top 10 across both genders andBrooksgaining ground with women. Noteworthy moves — Women’s athletic footwear •Nike retains the top spot overall, with HOKA narrowly edging out On Running for secondplace, as the top three brands remain tightly clustered. •Nike leads among Millennial women, while On Running ties for the top spot among GenZ, and HOKA emerges as the top brand among Gen X, highlighting subtle generational •adidas maintained its performance year over year, tying for No. 4 overall, driven by continuedgrowth among Gen Z, though more stable performance with Millennials and Gen X. •New Balance and Brooks have continued a positive trajectory with scores increasingmaterially across generations, while Asics enters the Top 10 driven by particularly strong Noteworthy moves — Men’s athletic footwear •Legacy brands maintain the top three spots among men, with Nike, Jordan Brand and •However, HOKA, New Balance and On Running are finally closing the gap among