阿根廷市场洞察

ARGENTINA April 2011 This Market Insight is one of an ongoing series of market profiles produced by the Market Intelligence Group [MIG] ofthe European Travel Commission [ETC]. New market profiles will be added to the series and updated at regularintervals. The members of the MIG comprise the Research Directors of the 35 National Tourist Offices (NTOs) that are membersof ETC. The group regularly commissions and publishes market intelligence studies, handbooks on methodologies More information on ETC’s programme of market intelligence activities - including links to studies and sources ofEuropean tourism statistics - can be found on the organisation’s corporate website: http://www.etc-corporate.org. OVERVIEW •In 2009 the number of outbound tourists from Argentina was 4.9 million. However, the majority of themtravelled to neighbouring countries, mostly Brazil and Chile. This fact is reflected by the statistics showing the •Total spending by Argentines travelling abroad by air amounted to US$ 2.39 billion in 2009 with an average US •Provisional figures for2010 suggest an increase of 16% in the number of outbound tourist trips by air, as well •Argentina went through a prolonged economic crisis in 2001-2002, but after 2003, as a result of its politicalstabilization, the country has been on the track of continuous economic growth, with the exception of a short •20% of all outbound trips made from Argentina are directed towards Europe, ranking it as the third mostpopular destination after neighbouring countries and North America. Within Europe, the most attractivedestination is Spain, followed by Italy, France, the United Kingdom and Germany. There is a group ofEuropean countries like the Scandinavian countries, Greece, Turkey, Belgium, the Netherlands and Russia •As far as the purpose of outbound trips is concerned, there are two main reasons for travelling: leisure holidays •Similarly to the general tendency observed in South America, the air capacity between Argentina and Europehas been tight in recent years, particularly during the peak holiday season. In 2010 there were nine airline •Internet usage and the number of internet users, both in the whole Latin American continent as well as in COUNTRY PROFILE Currency •Argentine Peso (ARS). € 1 = 5.19 ARS (Average 2010). •The Argentine Peso kept depreciating against the US dollar between 2005 (1 US $ = 2.92 ARS) and 2010(1 US $ = 3.91 ARS). Since the US dollar has weakened against the Euro during the examined period, theArgentine peso has declined against the Euro even more sharply than against the US dollar (€ 1 = 5.19 ARS in •From trading figures, it is clear that the decline of the Argentine peso was less marked in 2005 and 2006 than •The rate of the massive weakening of the Argentine peso against the Euro started in 2007, one year earlierthan its decline against the US dollar (2008).•The peso's real exchange rate had been undervalued in the earlier years, which, together with historically high Population •40,091,359 (the figure of the National Census, October 2010) and growing by approximately 1% a year. •Density: 14.43 persons / km² •92% of the total population is considered to be living in urbanised areas. The rate of urbanisation is 1.2%annually (2005-2010e). Major cities include the capital, Buenos Aires (with the metropolitan area having an estimated population of 10.686 million in 2009), La Matanza (1.772 million), Córdoba (1.330 million) andRosario (1.198 million). •The fertility rate (the average number of children per female) is estimated at 2.33 children. The birth rate(2010) is 17.75 births / 1,000 persons. Life expectancy is 76.76 years (73.52 years for men and 80.17 for •The surprisingly low net migration rate of 0.2 migrant(s) / 1,000 persons implies that migration does not have adetermining impact on Argentina’s demographic composition. The estimated number of Argentine emigrés Age •According to studies by the United Nations, the population will increase to around 51 million by 2050. In themeantime the percentage of youth will steadily decline, and the share of people over 80 years of age will more Ancestry & Migration •Argentina’s population is predominantly Indo-European (around 83%). Most sources cite mestizo (14%) as the second most common ethnicity and Amerindian as the third (around 1%). •Argentina has well-documented and numerous immigrant populations. The biggest groups originate from Italyaccounting for 1,500,000 persons, followed by Paraguay, Bolivia and Chile. Probably this is the reason for thesecond position of Italy among leading European destinations and the popularity of Paraguay and Chile among •There are many people of Argentine descent around the world. Growing Argentine emigration rates,particularly of the young and highly skilled, closely follow the Latin American trend of people seeking morestable economies and social conditions in developed, industrialised nations. Most Argentines emigrate to