旅游数据共享行为准则

FOREWORD After three very difficult years, marked by the COVID pandemic, the European tourism ecosystem iswell underway towards a sustained recovery. It is not only reclaiming its role as the world’s leadingtourism destination, but it is also undergoing a major transformation, becoming a global pioneer in In 2020, I presented the European Strategy for Data to unleash the potential of data for the benefitof the European economy and society. Three years later, we have a world-leading legislativeframework, with the Data Governance Act already adopted and the Data Act to follow suit. We haveset ambitious targets for the Digital Decade, aiming for 75% of EUbusinesses to use big data and The European tourism ecosystem stands to benefit enormously. Tourism businesses, destinations andpublic authorities all need reliable information to flourish and innovate.Data can make them morecompetitive, more sustainable and more resilient against crises.Moreover, it can help them develop To make this a reality, collaboration across the tourism ecosystem is key. In particular, we need tosupport the many small businesses that are at the heart of the European tourism ecosystem to access I am therefore delighted that a group of committed tourism businesses and organisationsbundledtheir efforts and worked together to prepare thisCode of ConductonData Sharing in Tourism.ThisCode of Conduct has been one of the priorities of the Transition Pathway for Tourism, which the By setting common principles, tackling key challenges–from data protection to cybersecurity–andsharing best practices, this Code of Conduct can serve as inspiration for all tourism stakeholders. Of course, this is only a first step. I encourage all tourism stakeholders now to turn theory intopractice. I count on your pioneering spirit and your continued commitment to a smart, sustainable and resilientEuropean tourism ecosystem. European Commissioner for Internal Market TABLE OF CONTENTS FOREWORD............................................................................................................................................2TABLE OF CONTENTS...........................................................................................................................31.INTRODUCTION..............................................................................................................................42.GOALS AND OBJECTIVES.............................................................................................................63.SCOPE OF THE CODE OF CONDUCT..........................................................................................74.WHY ENGAGE WITH THE CODE OF CONDUCT?.......................................................................85.DEFINITIONS...................................................................................................................................96.SET OF COMMON PRINCIPLES FOR DATA SHARING.............................................................107.CASE STUDIES.............................................................................................................................13Case study 1: Eurostat......................................................................................................................13 1.INTRODUCTION General context In October 2020, at the European Tourism Convention1tourism stakeholders called for clear actionstowards establishing a data space for tourism at an EU level. The objective to “worktowardsappropriate harmonised and inter-operational tools for tourism relevant data exchange, and topromote public-private partnerships through new cooperation structures for data management anddata sharing”was adopted as anaction point to foster a tourism sector powered by data. The Finally, the Transition Pathway for Tourism, published by the European Commission on 4 February20224, mentions the Code of Conduct for Data Exchange as a deliverable with the potential of Within this context, following a plea for interest by the European Commission, a group ofstakeholders of the tourism ecosystem at EU level came together to prepare the Code of Conduct.Over the course of 18 months, these organizations identifiedand discussed the guiding principles for This example of involvement and collaboration should guide future endeavours in data sharing.Establishing a wider data sharing framework through the adoption of an industry Code of Conductwill not only build trust, ensure a higher degree of data security at EU level, it will also enableorganisations, entities and businesses to become more responsive in the tourism landscape in areas By raising awarenessabout the challenges and opportunities of data management, casting light onthe main principles as well as on the policy and regulatory developments for sharing B2B, B2G, and Why acode ofconduct fordatasharing?Challenges andopportunities Today,working with data remains overwhelming for most organisations,government