2026年亚洲零售趋势

The trends that will shape Asia’soutlook over the next year Introduction This report identifies the key trends driving growth in Asia and themacro trends that are acting as catalysts for these developments. In this report Overall, this report examines the key trends andconsiders the broader context of the Asian retailenvironment to provide retailers and supplierswith actionable insights. To achieve this, it answers keyquestions that are crucial forunderstanding the region’s dynamics: •What are the predicted grocerymarket sales changes expected forthe Asian grocery market to 2030? •To what extent are the global trendsplaying out in the Asian market? In 2026, retailers in Asia mustoffer greater value for shopperswhile ensuring a shoppingexperience and in-storejourney that drives footfalland repeat visits. •What are the five trends drivingretail performance in Asia? •What specific actions, opportunities,and challenges must retailers andtheir suppliers address across thefive Asia trends for future success? Jarred Neubronner Senior Insight AnalystJarred is part of IGD’s Singapore-basedresearch team. He covers Asia andspecialises in retail trends andconsumer insights. Five key findings Demographic shifts Experiential stores Importance of value Aged and youthful groups Discovery and indulgence Private label growth Retailers are investing in their physicalstores to drive repeat footfall. A commontactic is for retailers to create theatre anddestination categories that elevate theshopping experience. The pace and scale of demographicshifts in Asia are among the mostdramatic worldwide.Japan, Hong Kongand South Korea are home to some of themost aged populations globally, while othermarkets like India, the Philippines andVietnam are experiencing urbanisation andrapidly expanding workforces. Thesevastly different, significant demographicshifts pose unique challenges by country. Spending on grocery products accountsfor a decent proportion of householdincome in many markets in Asia. Thismeans value is key. Most retailers in Asiacater to the mass market through an EDLPstrategy, which is enhanced by regularpricing promotions to drive excitement.To offer greater value and improve theirmargins, many retailers are expanding theirprivate label ranges. Markets with higher digital capabilities,such as China, Singapore and South Korea,are investing in digitisation and automationto excite shoppers. Regional fragmentation Inclusivity through AI Retailers must acknowledgecultural nuances and societalshifts before localising theirofferings. Invest in technology topromote inclusivity in-store anduse value and experientialshopping to drive footfall to stores. Diversity in trends adoption Accessible and inclusive retail The AI revolution in Asian retail isn’t justabout elevating the shopper experienceand improving stocking, it’s changingshoppers’ lives. From real-time translationapps in India to AI-powered initiatives forthe hard of hearing in Singapore, retailersare striving to use AI to make allshoppers’ lives easier. Asia is an extremely diverse region, interms of income levels, demographics andretail channels. This shapes the differentlevels of adoption of the trends in eachmarket, with more developed onesstronger in AI technology and digital,while others are prioritising getting thefundamentals right. Sabrina WongInsight Analyst Growth forecastsfor Asia to 2030 The markets and retailers driving growth Growth forecasts for Asia The value of Asia’s grocerymarket will reach US$4.7 trillion in2030, with a CAGR of 4.9% overthe next five years. Retailers and suppliers muststart addressing underserveddemographics to widen theircustomer base, such as olderand Gen Z shoppers. It is alsokey for businesses to localisetheir offerings, while strikinga balance betweenconvenience and value. Inflation, demographic shifts, and digitisationare major driving forces set to shape the Asiagrocery market over the medium term. With constant urbanisation and technologicaladvancement happening in the region,shoppers will prioritise convenience andvalue in grocery shopping. Sabrina WongInsight Analyst Outlook for Asia’s grocery market US$4.6 tr value of theAsiamarket in 2030 5.0%regional grocery CAGR 2025-30 US$1.0 tr additional grocery sales generatedbetween 2025 and 2030 Regional outlook What channels will grow to 2030? Traditional, online and convenienceto drive the region’s sales growth Traditional will remain the dominant channel in Asia.Despite losing share across all markets, it willcontinue to gain share at an aggregated Asian level,skewed by its significant presence in high-growthmarkets like India. China and India will drive supermarket growth. Thechannel will lose share, though, as shoppers shiftspending online or to smaller format stores. Online grocery growth is set to slow as the forecastperiod nears 2030, but the channel will gain share.Retailers will focus on generating a more sustainablerate o